The importance of ecosystems and communication in accelerating change
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The document discusses the importance of ecosystems and collaborative communications in accelerating change. It provides two examples of how Tieto has used ecosystems to spur innovation: (1) Tieto Perspectives, a digital site where partners, customers, and experts discuss and explore ideas at the intersection of business and technology; and (2) Ultrahack, a hackathon event co-created with partners to develop innovative ideas for retail. Ecosystems open up new creative potential, enable co-creation, and establish trust between stakeholders, which is essential for companies.
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The importance of ecosystems and communication in accelerating change
- 1. Public The importance of ecosystems and communication in accelerating change Kia Haring, Head of Global Communications @kiaharing
- 2. Ecosystems open up new creative potential that has previously been off limits. This sort of co-creative process is only possible in our modern digitalized world. Establishing mutual trust is necessary Ecosystems are essential for companies Clients ConsumersPartners Other stakeholders Startups Tieto
- 3. © Tieto Corporation Public Ecosystems create a new paradigm for communications The pace is changing – everything is real-time Ecosystems require collaborative communications between different stakeholders Social media is becoming normal for B2B companies Transparency and openness change how we communicate. Content consumption is changing – it is no longer limited by devices, channels or time. Ambassadors are crucial and require capability building.
- 4. People make the difference Our potential reach is approximately 36 000 000 people Almost 60 000 followers on LinkedIn 3700 followers on Twitter 799 subscribers on YouTube (330 000 views) Over 55 presentations on Slide Share 6400 likes on Facebook
- 5. Two concrete examples of how we’ve been accelerating ecosystem innovation Tieto Perspectives site – a digital ecosystem Ultrahack – Europe’s biggest hackaton event to develop and test new innovative ideas
- 6. Perspectives site – a digital ecosystem http://perspectives.tieto.com/ • Approx. 15 000 external visitors per month • Partners, customers & Tieto experts discussing, blogging and exploring ideas at the intersection of business and technology • Participants: Caterina Fake (Flickr), Anni Ronkainen (Kesko), Taavi Kotka (Estonia), Ola Ahlvarsson (Epicentre) & many more TietoPerspectives site: Bubble sessions & Tieto Blog
- 7. © Tieto Corporation Public Great example of the power of ecosystem 7 On our Bubble Sessions On our events On our blog
- 8. Europe’sbiggesthackaton: Ultrahack • Joint effort of two Tieto start-ups: Customer Experience Management and Industrial Internet • Partners & Tieto experts co-creating innovative ideas for the future of the retail industry • Ultrahack teams presented their innovations for judging on November 6 - 8, 2015 • The winner was Quno that developed a technical prototype of software that via analysing photos and videos guides customers to the shortest queue during peak times - no more queues
- 9. Social media visibility Trade media Flickr Twitter Blogs – Enhanced impact by shares and likes
- 10. © Tieto Corporation Public Social media visibility 10
- 12. Public