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Google Analytics - Advanced Tips for the Non-Technical User

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Google Analytics - Advanced Tips for the Non-Technical User - Learn more about the advanced reports that you can run in GA. Walk through a case study on how one association used their data to get results.

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Google Analytics - Advanced Tips for the Non-Technical User

  1. 1. Google Analytics -Advanced Tips for the Non-Technical UserDecember 8, 201110:00a.m.– 11:15a.m.Hub Tag: #Tech11 LH3 Heidi Hume & Laura Lacy
  2. 2. About TerpSys• We Delight our Customers!• We Help You Use Technology to Achieve Your Mission• We Offer Networked and Web Based Solutions Including: — SharePoint Development – Website Design & Development – Interactive & Visual Design — Application Development – Branding — Search Engine / Usability Evaluations – Database Integration — End User Support / Network Services• Founded in 2000, Profitable Since Inception• 235+ Employees, $20+ Million in Annual Revenues• “Great,” “Best,” “Most Philanthropic” in 2007
  3. 3. Goals of this Session • To introduce you to the possibilities within Google Analytics • To help you understand the planning process and challenges you may face within your organization • To help you answer questions about your organization using Google Analytics
  4. 4. About Worldwide ERC
  5. 5. Case Study – GWS11 Global Workforce Symposium October 12-14, 2011 Denver, CO
  6. 6. Case Study – GWS11Campaign Report is an advanced report within Google Analytics that allowsonline marketers to define traffic sources to analyze exactly which elementswithin various campaigns drove particular results.
  7. 7. The GWS11 Plan ALL LINKS SENT OUT would be tracked. Print ads Online ads Company calendars emails Social media posts email signatures
  8. 8. Tool Builderhttp://www.google.com/support/analytics/bin/answer.py?answer=55578
  9. 9. The GWS11 Plan
  10. 10. The GWS11 Plan
  11. 11. The GWS11 Success
  12. 12. Reports – Campaign Tracking
  13. 13. Reports – Dashboard
  14. 14. Reports - Custom Variables
  15. 15. Advanced Segments
  16. 16. Reports – Advanced Segments
  17. 17. Reports - Advanced Segments
  18. 18. Reports - Funnels
  19. 19. Reports - Funnels
  20. 20. Reports - Social Media
  21. 21. Reports - Mobile Traffic
  22. 22. Lessons Learned • Communication, communication, commu nication • Plan – Plan again – Plan some more • Look at things differently • Google Analytics is NOT plug and play • Free ≠ Easy • Tool builder
  23. 23. We won’t even mention…• Document Downloads• Site Speed• Site Search• Multi-Channel Conversion• Event Tracking• Pay Per Click (AdWords)• eCommerce…but we can talk about it ifyou want us to.
  24. 24. Reports – Site Speed
  25. 25. Reports – Site Search
  26. 26. Reports – Multi-ChannelConversion
  27. 27. Reports – Events
  28. 28. Helpful Resources• Conversion University – www.google.com/support/conversionuniversity• Google Analytics Blog - analytics.blogspot.com• Advanced Web Metrics by Brian Clifton
  29. 29. Contact InformationHeidi Hume Laura LacySenior Manager Senior Web ConsultantWorldwide ERC TerpSys(703) 842-3419 (301) 530-9106 x263hhume@WorldwideERC.org llacy@terpsys.comwww.worldwideerc.org www.terpsys.com @LauraLacy

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