The news agencies, also known as wire services, are among the most powerful and trusted names in news business. Some of them like Reuters have been in existence since the nineteenth century.
However, few are aware of their reach or existence. They do not own physical properties such as newspapers or television channels. But they generate news for all forms of media. Their subscribers include newspapers, magazines, radio stations, television networks and now news sites.
The news agencies, also known as wire services, are among the most powerful and trusted names in news business. Some of them like Reuters have been in existence since the nineteenth century.
However, few are aware of their reach or existence. They do not own physical properties such as newspapers or television channels. But they generate news for all forms of media. Their subscribers include newspapers, magazines, radio stations, television networks and now news sites.
Media management is seen as a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
Media management is seen as a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
Presentation describes different authentication ways to protect web application. It shows difference between custom approach and authentication with OAuth1 and OAuth2.
Promenade des Anglais Apartment For Sale, Nice, France contact107
Enjoy this Bright 1 bedroom apartment overlooking the Mediterranean Sea. Located on the 3rd floor of a luxury building on the seafront in Nice, Promenade des Anglais. You will appreciate the many extras this apartment provides. Kitchen with balcony, terrace with panoramic sea views and much more! 367.000 €
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...Mridul Dohutia
"Exploring customer demand towards Times Group's Magazines : Price, Quality and Services"- a research project done in Ahmedabad, for the partial fulfillment of PGDM @ Unitedworld School of Business, Ahmedabad.
April-June, 2013, Ahmedabad
I do not own the right's to the images used in this presentation. All right's reserved to the bodies involved in the distribution, creativity and publication of the images and websites used.
Hindustan Times is an Indian English-language daily newspaper founded in 1924 with roots in the Indian independence movement of the period ("Hindustan" being a historical name for India). The newspaper is owned by Rajya Sabha M.P. Shobhana Bhartia who was nominated by Congress and hence the newspaper has pro Congress tone.
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docxwellesleyterresa
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR.docxHOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR
Source: http://www.socialmedia-forum.com/smwf-2015-in-pictures/
Why Ford of Europe’s Vice President of Communications and Public Affairs Mark Truby, a former newspaper business editor, worries about whether his company’s content is worthy of reading aloud over the breakfast table and how the launch of a new car in Germany with just 300 media present became the number one trending subject on Twitter and was watched in full by more than 360,000 people around the world. Ahead of #SMWF this June we wanted to find out more from the man himself:
1)Mark your focus is very much about creating content and storytelling but how do you manage that? What do you need to consider?
“Over the past four years we have moved from a Ford of Europe communications team focused primarily on media relations and servicing the automotive press to a team focused first and foremost on constant storytelling to a broad spectrum of media and audiences. This was a major strategic shift and required new skills and resources.
We created a content team with writers, photographers, videographers, graphic artists – people with strong backgrounds in print, broadcast and digital journalism. We augmented our Ford team with new talent on the agency side to help us tell more compelling stories and reach new audiences – such as tech, design and lifestyle press, as well as bloggers and digital influencers.”
2)What are the key elements to consider when creating any content or story for Ford and what can other businesses learn from your approach?
“We try to keep it simple and ask ourselves a few questions. Is the story interesting enough that a news editor would just have to have it for their newspaper, TV broadcast or website? Would the average person find it interesting enough to read or view, and share online? Would a husband read it aloud across the breakfast table to his wife, for example?
You have to be really honest with yourself on these questions or you will waste time and effort on the low-value stories. If a story passes those first hurdles, then we ask whether the story – once read or watched – could truly improve our corporate reputation or raise someone’s opinion of our vehicles and technologies. We have all read a story or seen a feature on TV that forever changed our perception of a person, company or organization. We quote it to friends or share it on Twitter.
This is the power of great storytelling whether you are creating it yourself or working with journalists. So, simple rules but a difficult task. It takes a lot of creativity and hard work to create content that is entertaining, interesting and meaningful.”
3)How can you reach new audiences most effectively through social media and how is this different to the traditional days of PR?
“Certainly online video, infographics and other forms of digital storytelling are amaz ...
Talk given at TiE Bangalore, on subject of Social Media, on 1st July, 2010. Aimed at entrepreneurs and businesses, this talked about the relevance of Social Media for business, today!
21st century digital communication has changed how we connect to the world in three essential ways: connectivity, authenticity, and style.
Search engines like Google, Bing, Yahoo! e- commerce sites like Amazon, eBay & social media platforms like Facebook, Twitter etc has given us so flexibility that we can search, sell, buy, share & comment anything on internet. Today being digital is being social. All type of business needs digital marketing strategy. A digital marketing professionals who can think beyond and give best ROI result. As online audience are scattered widely, it is necessary for the marketing team to understand where and how to target. Understand the relevance of digital marketing:- http://thesharpbrain.com/what-is-digital-marketing/
Importance Of Companies Embracing Social MediaXXXX.docxwilcockiris
Importance Of Companies Embracing Social Media
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Professional Communications
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IntroductionSocial medial platforms have grown and developed in a very intense manner on the current era.The uses of social media are becoming diverse and the social media is being embraced form different arenas.The increased use of internet have led to increase use of social media platforms.
There is a increase use of social media around the world. almost every person has an account with at least one social media account. This shows that social media is a world trend. There have been an increased use of the internet around the world. most people are therefore able to access the internet hence they can log in to their social media accounts easily.
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Cont.… Social media platforms which are almost used all over the world include twitter, Facebook, Instagram, LinkedIn and even Snapchat (Hajli, 2015). Most people use these platforms for fun and to interact with different people.
There are various platforms which have taken and they are widely used. Most of these platforms have lots of subscribers and they are a better place for a company to start with it embracing social media. Some of these are Facebook, twitter, Instagram and LinkedIn. The young generation and also the older generation are using the social media for new interactions and also to build relationships. This is because technology have made the world a global village.
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Cont. ..There are various advantages which accrue to a company which embraces social media. However, there are also disadvantages related to the use of social media by corporations. The company can be able to control whether it will reap benefits from the social media or demerits. Effective control over social media is very critical.
Embracing social media as a company, there are many advantages which the company can achieve. However, there are also disadvantages of using social media depending on how it is used. The company should be able to tale control of their social media. This is because if the social media is unmonitored and uncontrolled, it can destroy the sales, image and development of the company.
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Benefits of companies using social mediaAs it has been seen, there are many benefits which will accrue to a company which embraces social media.These benefits will be accrued to the company since social media have many uses. One of the benefits which a company is access to a wide range of customers.
The products and services which are offered by a company will determine how the organization wants to utilize the chance of social media platforms.One of the benefits is that social media provides a customer with access of a wide range of potential customers. The social media is global hence a company is able to reach to its global consumers and its able to communicate with them and also pass information.
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Cont.…. A company will also be able to shape the image of the company to the customers.Social med.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 . Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. News word is come out from the four direction like north, east, west, south.
In modern time newspaper is very useful to every person to increasing their
knowledge so that newspaper is useful in corporate world or many community or
society throw various advertising like product development ads, social ads,
educational ads, etc. advertising are useful for developing our business towards
various stakeholder of the business. Approximately 65% of adults are reading
newspaper everyday. The average person is exposed approximately 2000 ads in
each week by printed media and the newspaper is most useful for reading in
printed media so that ads through newspaper is important for the developing of the
business. the impact of strong creative on the effectiveness of newspaper brand
advertising, and the implications for the advertiser of the consumers' unique
relationship with their paper. So we asked major brand advertisers such as
superage advertising pvt ltd and S kumar publicity their agencies to share their
insights and showcase how they developed strong, proven newspaper. So that we
can develop our business in a better way.
3. Advertising is any paid form of non-personal
presentation and promotion of ideas, goods or services by
an identified sponsor.
◦ The time or space devoted to it is paid for
◦ It uses a set format to carry the message rather than personal, one-
on-one selling
◦ It identifies the sponsored
◦ A newspaper ad can be 1/4 page (space)
magazine also the part of the newspaper because we used to
reading magazine for increasing our informatics knowledge.
4. The first major newspaper in India—The Bengal Gazette—was
started in 1780 under the British Raj by James Augustus Hickey.
Other newspapers such as The India Gazette, The Calcutta Gazette,
The Madras Courier (1785), The Bombay Herald (1789) etc.
19th there has been a long tradition of advertising in India since the
first newspaper publish in India in the century carried advertising .
The first advertising agency is established in 1905. B. Datram and
Company, followed by The India-Advertising Company in 1907.
in 1980s Hindustan Lever which was nearly 10% of the advertising
budget of the corporate sector companies.
In modern time newspaper also in internet so that online
advertising through newspaper also created.
5. 1. Dainik jagran
2. Dainik bhaskar
3. Hindustan
4. Malayala manorama
5. Amar ujala
6. Times of India
7. Daily thanthi
8. Lokmat
9. Rajasthan patrika
10. Mathrubhumi
10. The growth of newspaper advertising in below: (Rs. In cr.)
The growth Rate is 7.20% in 2012 but in the 2013 revenue from the newspaper
advertising is decline they going to 14250 so that it is the time when we implement
new ideas. Online advertising is also good factor for the newspaper advertising.
And recent time online newspaper is also available so we get more benefit from
them for further business.
0
5000
10000
15000
20000
2011 2012 2013
11. In the recent time, these are the various examples of ads in the
newspaper like business ads, product development ads, social and
community related ads government ads etc. the examples of ads are
given below:
12. I. Online newspaper: In 2009, more than 70 million unique viewers visited
newspaper websites in a typical month – an increase of 12 percent over the year
before.
II. Social networking sites: In recent times, use of the social networking sites
are very fastly & the most popular sites are facebook, twitter, blogs etc. In the
recent national survey 56.1% of respondents said that they trust in the electronic
and printed news media for accurate information and advertising so that blog
and facebook are in this survey is 7.8% and 3.4% respectively. The rest survey
is in the reading session.
III. Technological device: In the recent time most people use more
technological device so that all are becoming modern and this type of device is
1) smart phones 2) tablets etc.