ghjk

1. Marketing
https://www.youtube.com/watch?v=4mujk825LXk
The trailer for the Descent was made in purpose to hook people
into wanting to watch the movie.Also, it was made in order to
show people what kind of movie the Decent is and what the key
idea of it is. The trailer includes aspects of action,suspense and
horror; the directordid this to make the trailer dynamic and
entertaining to watch, further wanting to watch more of the film.
The aspect of action is important to the marketing of the
Descent, as it makes the trailer more actionpacked and hooks
the additionalaudience, which are extreme sports enthusiasts,
as they are interests in action.The aspect of the caving shown in
the trailer also helps hook this audience. The suspense included
in the trailer makes the audience wonder what’s going to happen
next and wanting to watch more.Lastly, the horror included in
the trailer hooks and entertains the secondary audience into
watching the film, as they are horror movie fans. If the horror
seems effective to the audience they will invest into watching
the full movie. The monsterand survival aspect of the Descent is
also shown in the trailer, it I shown that the cast will have to be
put into survival when facing these monsters,therefore this
shows the fear of the cast, identifying to the audience that the
film, is a horror film. For people in order to see or view this
marketing strategy,they need to have Internet access or pay for
a trailer screening at a cinema.
The billboard of the Descent was made for the purpose to hook
the audience into wanting to watch the film. The poster reads ‘
face your deepest fear’, this is important in the marketing of the
Descent as it immediatelyidentifies to the audience that the film
is going to be of the horror genre. This is used to market the
movie towards the horror movie fans, the secondaryaudience.
The billboard also has the cave system in the background; this
shows that the cave is going to be a key setting in the movie.
Although, the rock of the cave is morphed into a picture of the
crawlers, therefore this identifies to the audience that the horror
movie will have a monsterincluded in it, so this shows that it is
also a monstermovie.Further more this also shows the link of

2. the movie to aliens. The campaignof this
billboard had to change after the tragic
07/07 bombings which included a bus
being bombedwith a billboard of the
Descent displayedon it,this was changed
to a more view friendly poster,which does
not signifypeople being trapped
underground as much. For people in order
to view this they need to see a billboard,
therefore it is free for people to view this
marketing strategy.
The poster of the Descent was made of purpose to hook people
into wanting to watch the Descent.The posterincludes a picture
of the six cast members linked hand in hand, in the formationof
a skull. Although, there only appears to be one character alive,
which is Sarah. This is important as the cast formed in the
formationof a skull, therefore this signifies that there is going to
be horror and death included within the movie.Also, the idea of
Sarah being the only person seeming to be alive and the only
person with their face visible shows and signifies the theme of
survival, also showing the survival aspect included in the film.
This poster will mainly hook the
secondary audience of the horror
movie fans. This was the postermade
after the changing of the original
billboard, not showing and signifying
the entrapment of people
underground. For people in order to
view this marketing strategy they
need to go out and purchase a poster
or view the posterin a public place,
as well as the Internet.