English Attack is an online service for learners of English as a foreign language. It is available globally in 12 languages and 16 national markets. The service provides free content daily and premium subscriptions. It attracts an even demographic with most users aged 13-35. Users spend an average of 14 minutes on site viewing 8 pages. The document outlines various advertising and sponsorship opportunities on the site, including home page placements, category pages, and premium subscriptions. Rates are provided per thousand impressions or clicks.

1. English Attack!
A dvertising
& Sp onsorship
(Argentina)
Media Pack

2. Media Properties
• The only global online service designed specifically for
teen and young adult learners of English as a foreign or
second language.
• The only global online ELT service 100% based on
entertainment, “gamification” and social connectivity
• Localized and locally marketed in 16 national markets
– Site languages: English, Spanish, French, Brazilian Portuguese, German, Polish,
Romanian, Catalan, Turkish, Korean, Russian, Hindi. Soon to be added: Chinese
(Traditional & Simplified), Thai, and Hungarian.
– Country offices: France (Paris); Spain (Barcelona); Italy (Pisa); Germany (Dusseldorf);
Poland (Warsaw); Turkey (Istanbul); Romania (Bucharest); Brazil (Sao Paulo); Mexico
(Mexico City); Colombia (Bogota); Korea (Seoul); Thailand (Bangkok).
• Freemium model: free content refreshed daily; community content enabled for
registered users; premium users an access all content

3. Audience Properties
• Very even demographic distribution:
– 60% Male; 40% Female users
– Age Distribution:
• 13 – 19: 34%
• 20 – 25: 15%
• 25 – 35: 22%
• 35 – 45: 11%
• 45+ : 8%
• Top 10 countries to date (registered users)
1. France
2. Brazil
3. Taiwan
4. Spain
5. China
6. Russia
7. USA
8. UK
9. Colombia

4. Site Use Characteristics
• Users profile: average 56% new vs. 44% returning visitors
• Average pages viewed per visit: 8.75
• Average time spent on site per visit: 13’41”
• Traffic Sources:
– 30% direct (address typed into browser or bookmarked)
– 30% search engine
– 30% referring site
– 10% e-mail newsletter
• Most-viewed content
1. Home page
2. Video Boosters page
3. Games page
4. Photo Vocabs page
5. MyPage

5. Marketing Opportunities: Advertorial
SOS English Home Page Tenant
-Limited inventory (maximum 4 tenants)
-Category Exclusivity
-Continuous Home Page presence
-Click-through to sponsor-owned page on site
(i-frame or created in html)
-Can be combined with banners or sponsorship
Courses and Programs
EF Course Catalogue

6. Marketing Opportunities: Advertising
Home Page
Leaderboard
(page-exclusive)
150 X 700

7. Marketing Opportunities: Advertising
Home Page
Square
(only 1 in column on page)
225 x 225

8. Marketing Opportunities: Advertising
Home Page
Small Rectangle
(Max. 2 on page)
225 x 150

9. Marketing Opportunities:
Advertising
Content Category Main Page
Skyscraper
(Page-exclusive)
225 x 600
Content Category Pages:
-Video Booster Main Page
-Photo Vocab Main Page

10. Marketing Opportunities:
Advertising
Content Category Main Page
Square
(only 1 in column on page)
225 x 225

11. Marketing Opportunities:
Advertising
Content Category Main Page
Small Rectangle
(Max. 2 on page)
225 x 150

12. Marketing Opportunities:
Advertising
MyPage Personal Page
Skyscraper
(Page-exclusive)
225 x 600

13. Marketing Opportunities:
Advertising
MyPage Personal Page
Square
(only 1 in column on page)
225 x 225

14. Marketing Opportunities:
Advertising
MyPage Personal Page
Small Rectangle
(Max. 2 on page)
225 x 150

15. Sponsorship Options

16. Home Page
Community Wall Sponsorship
(Exclusive on Home Page)
-Can be combined with exclusive banner
presence alongside MyPage Community
Functions
Community sponsored by

17. In association with
Content Category Main Page
Featured Content Sponsorship

18. Games Page and Game of Day Page
Game OfPageDay Sponsorship
Games The Sponsorship
Featured Game of the Day
Banner on Games Category Page
+ banner on Game Page
In association with
In association with

19. In association with
Achievement
Badges Page
Badges
Sponsorship

20. Brought to
you by
Verb Dash Page
Verb Dash Sponsorship
Sponsorship of free-to-play game
accessible to all users

21. Free Week Pass Month Pass
Brought to you by
Get Pass
Premium Pass Page
Premium Pass Sponsorship
Users gain free set-time premium access
courtesy of sponsor

22. Rate Card : Advertorial & Advertising Banners
All rates CPM except for SOS English Tenant Slot; geo-targeting possible
Media Property
SOS English Tenant Slot* €0.35 CPC
Home Page Leaderboard €18
Home Page Rectangle €8
Home Page Square €12
Category Page Skyscraper €15
Category Page Rectangle €8
Category Page Square €12
MyPage Skyscraper €15
MyPage Rectangle €8
MyPage Square €12
* price Includes advertiser page on site; CPC is triggered upon visit of that page

23. Rate Card : Site Sponsorship
All rates are for global exposure
Media Property Monthly Quarterly
Home Page User Wall €1,200 €3,000
Content Main Page Feature €1,500 €4,000
Games Main Page Feature €1,500 €4,000
Verb Dash Sponsorship €1,000 €2,400
Achievement Badges €800 €2,000
Sponsorship

24. Rate Card : Premium Pass Sponsorship
• Sponsor benefits from
difference between published
user price (= perceived value)
and true cost to sponsor
• Sponsorship can be limited to
specific countries
• Spend can be capped to x
number of users
• Offer can be made contingent
on granting permission for one-
time future e-mail
communication by sponsor
Media Property 24-hour Pass 1-Week Pass Monthly Pass Quarterly Pass
Normal user €1 €4.99 €9.99 €19.99
price =
perceived value
Sponsor per- Not available €1.50 €2.50 Not available
user cost

25. For more information on advertising and
sponsorship opportunities in ARGENTINA,
contact:
Pablo Ponce de León
Country Manager | Argentina
English Attack! www.english-attack.com
ppl@english-attack.com
+11 15 56 65 30 86 (mobile)
Skype: ppl-skype
For more on our pedagogical principles:
Entertainment English Blog:
http://blog.english-attack.com/