This document discusses Tinder's growth strategy and how brands have used Tinder for advertising. It provides background on Tinder and how it grew to over 10 million users by 2014 through its focus on college students and word-of-mouth marketing. Several case studies are presented showing how brands like The Mindy Project, Domino's, McDonald's, Budweiser, Diesel, and Gillette have partnered with Tinder for creative advertising campaigns. The document also analyzes Tinder's growth and potential in India, providing insights into the Indian market and how Indian brands could partner with Tinder.
The document provides research on audience interests and existing social media platforms and products that are popular among the 16-24 age demographic. It analyzes the audiences, content and features of Twitter, TikTok, Instagram, and existing TV shows and movies like Squid Game, Love Island and Spiderman: Homecoming. It also includes examples of advertisements and posters targeted at 16-24 year olds. Potential colors, fonts and logo designs are explored based on the research. A proof-of-concept Instagram profile is created to demonstrate what the final product might look like.
The document discusses findings from research about the youth of India. It summarizes that today's youth want to maximize life experiences by traveling, experiencing new foods and cultures, and learning new skills. They also keep multiple priorities balanced by juggling work, family, social life, and hobbies. The youth constantly seek self-improvement and are influenced by exposure to different lifestyles online. They expect instant gratification and crave everything quickly due to living in an era of instant communication.
5 trends from the world of social media - the broad view.
1. In-house
2. Content strategy
3. Social shopping and Location based marketing
4. Influencers
5. Social Gaming
1. Community level marketing is more effective than traditional marketing because it strengthens brands and consumers prefer real engagement. It allows companies to amplify their base and take care of their customers and community through care and action.
2. Lovesocial is a creative communications agency that specializes in digital storytelling and effective brand strategy. They help brands build authentic engagement and inspire action through social media campaigns, influencer programs, and community partnerships.
3. Lovesocial has successfully driven engagement and awareness for clients in various industries such as film, technology, lifestyle, and impact organizations. Their campaigns have led to increased donations, policy changes, and expanded brand reach.
The document provides a marketing roadmap for Leanani, a new cosmetics brand targeting teen girls. It outlines key sections including the large US beauty market opportunity, teen demographic trends focused on social media and value, major competitors in the space, and Leanani's unique selling propositions centered around affordable Japanese beauty products. The marketing strategy proposes exciting teen girls through influencer marketing, social media engagement, and a dedicated website and app. It includes plans for coupon ads, back to school campaigns, and innovative packaging design to attract young customers.
Advertising Future Spark Vietnam till 2025MONTE (Delys)
This document discusses advertising trends in Vietnam over the next 11 years. It identifies 9 emerging consumer segments that will shape advertising, including an aging population, a male-skewed population, leading women, rural "new life" consumers, the LGBT generation, new affluent consumers, nature lovers, and shoppers with increased bargaining power due to modern retail expansion. The last segment, "Gen C" connected consumers, will see accelerated digital evolution in Vietnam. Advertising will need to tailor messaging and channels to appeal to the values and motivations of these emerging segments.
This document discusses marketing strategies for reaching the youth demographic in India. It provides insights into the influences on youth consumption, including over 30 major influence groups and more than 80 specific influences. Some of the major influence groups discussed are advertising influence, celebrity influence, and word-of-mouth influence. The document also outlines key fundamentals of youth marketing, such as the importance of relevance, personalization, social currency, and building a brand legacy rather than just awareness. Overall, the document advocates for understanding youth mindsets and cocreating with youth rather than just marketing to them.
The document provides research on audience interests and existing social media platforms and products that are popular among the 16-24 age demographic. It analyzes the audiences, content and features of Twitter, TikTok, Instagram, and existing TV shows and movies like Squid Game, Love Island and Spiderman: Homecoming. It also includes examples of advertisements and posters targeted at 16-24 year olds. Potential colors, fonts and logo designs are explored based on the research. A proof-of-concept Instagram profile is created to demonstrate what the final product might look like.
The document discusses findings from research about the youth of India. It summarizes that today's youth want to maximize life experiences by traveling, experiencing new foods and cultures, and learning new skills. They also keep multiple priorities balanced by juggling work, family, social life, and hobbies. The youth constantly seek self-improvement and are influenced by exposure to different lifestyles online. They expect instant gratification and crave everything quickly due to living in an era of instant communication.
5 trends from the world of social media - the broad view.
1. In-house
2. Content strategy
3. Social shopping and Location based marketing
4. Influencers
5. Social Gaming
1. Community level marketing is more effective than traditional marketing because it strengthens brands and consumers prefer real engagement. It allows companies to amplify their base and take care of their customers and community through care and action.
2. Lovesocial is a creative communications agency that specializes in digital storytelling and effective brand strategy. They help brands build authentic engagement and inspire action through social media campaigns, influencer programs, and community partnerships.
3. Lovesocial has successfully driven engagement and awareness for clients in various industries such as film, technology, lifestyle, and impact organizations. Their campaigns have led to increased donations, policy changes, and expanded brand reach.
The document provides a marketing roadmap for Leanani, a new cosmetics brand targeting teen girls. It outlines key sections including the large US beauty market opportunity, teen demographic trends focused on social media and value, major competitors in the space, and Leanani's unique selling propositions centered around affordable Japanese beauty products. The marketing strategy proposes exciting teen girls through influencer marketing, social media engagement, and a dedicated website and app. It includes plans for coupon ads, back to school campaigns, and innovative packaging design to attract young customers.
Advertising Future Spark Vietnam till 2025MONTE (Delys)
This document discusses advertising trends in Vietnam over the next 11 years. It identifies 9 emerging consumer segments that will shape advertising, including an aging population, a male-skewed population, leading women, rural "new life" consumers, the LGBT generation, new affluent consumers, nature lovers, and shoppers with increased bargaining power due to modern retail expansion. The last segment, "Gen C" connected consumers, will see accelerated digital evolution in Vietnam. Advertising will need to tailor messaging and channels to appeal to the values and motivations of these emerging segments.
This document discusses marketing strategies for reaching the youth demographic in India. It provides insights into the influences on youth consumption, including over 30 major influence groups and more than 80 specific influences. Some of the major influence groups discussed are advertising influence, celebrity influence, and word-of-mouth influence. The document also outlines key fundamentals of youth marketing, such as the importance of relevance, personalization, social currency, and building a brand legacy rather than just awareness. Overall, the document advocates for understanding youth mindsets and cocreating with youth rather than just marketing to them.
Myths and truths about reaching millennials through marketingCarousel30
Millennials are a diverse group, not a single demographic. While connected digitally, relationships and experiences are still important to them. They value both technology and real-world needs. Most retail spending still occurs in stores, not just online. Millennials can be loyal customers if brands offer value, quality, and transparency. To reach them, marketers must understand subtleties within this generation rather than rely on stereotypes.
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Special thanks to Singapore Economic Development Board for quoting us in one of the featured articles.
ASEAN millennials are fortunate in having been born in the best of times for the SE Asia region. Businesses are adapting their marketing messages and hiring processes to attract their loyalty.
Read more here http://bit.ly/ASEANmillennials
This document summarizes several trends observed in a Cheil Levant Trends Report from January 2015. It discusses the rise of virtual debates on social media, combining volunteering with leisure activities to live purposefully, baby boomers becoming more engaged with technology and social media, the potential for Arabic language and content online, harnessing social movements to unite large audiences behind ideas, ongoing concerns about internet privacy and security, initiatives that promote unity among diverse groups, the growing influence of social media on consumer behavior and sales, and the emergence of digital forms of romantic expression among Arab youth.
This year’s Indian election 2014 saw many well framed, catchy slogans which created huge impact on the voters, which money was not able to buy.
This year’s election campaign saw new heights in this slogan war. Aam Adami party leader Arvind Kejriwal reached Varanasi and supporters in social media started the buzz with the catchy line which was a remark on the bad throat that had marked his initial days as Delhi Chief Minister.
This ebook is an exploration of the marketing campaign carried out by various parties and their analysis.
The Lipton Tea brand hired Ogilvy PR to help attract younger consumers and make the brand more popular with the new generation. Ogilvy launched a two-part campaign, organizing an elegant celebrity event called the Lipton Pyramid Tea Party and launching the Healthy Beverage Guidelines campaign with health experts. The goals were to transform Lipton's image into a brand of pop culture favored by youth and change public attitudes about beverage consumption. The campaigns generated over 50 million media impressions and were successful in attracting hundreds of celebrities and young influencers to the Tea Party event.
Creative that cracks the code applied to indian market - Group 6Sameer Mathur
This document discusses six advertising campaigns that stood out for being clever and creative:
1) Variations on a meme by National TV spots saw a 233% rise in sales by connecting with youth.
2) The ad as a game saw an app with stunning visuals and narrative generate 3,80,000 downloads and 9 million views.
3) Collaborating with the crowd through contests saw engaging ads created from thousands of submissions like the Daily Twist Oreo campaign.
4) Just enough humor in ads like the Kia hamster ad drove double digit sales growth through entertainment that cooperated with persuasion.
5) A new social movement was seen in Marks and Spencer's SHWOPPING campaign that
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
Rethinking Marketing to Women: Presented by Crowdtap & Beeby Clark+MeylerCrowdtapforBusiness
With the rise of female-empowerment campaigns, marketing to women has shifted from painting an idyllic portrait of how life should be, to a refreshing and realistic reflection of how life is for millions of women. The challenge for brands in this new environment becomes how to surface the powerful stories of real women – and do so effectively and at-scale.
Learn how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.
Speakers:
Mindy Davis, SVP, Professional Services, Crowdtap
Mariana Rodriguez, Senior Account Director, Beeby Clark + Meyler
This document discusses the importance of social media for cosmetic brands to engage with consumers. It notes that word-of-mouth marketing is key as most consumers now research products online. Brands want to tell their stories through social media but communities are difficult to create and maintain. The document recommends that brands leverage existing media and communities to spread their messages and reach a critical mass of users. Examples of effective strategies from Clinique, Vichy and Sephora are provided.
This document discusses trends in transformational storytelling seen at Cannes Lions in 2019. It covers several trends including:
1. Multisensory storytelling and using all senses to engage consumers through unexpected means.
2. The power of social conscience and using storytelling and media dollars to promote equality and social issues.
3. Inclusiveness and ensuring everybody is represented in stories through more empathetic and accessible storytelling.
4. The importance of truth in storytelling as consumers demand authenticity from brands, governments and media.
5. Creating immersive experiences for consumers to interact with brands through world building and bucket list experiences.
This document discusses how to effectively market a dental practice to women. It notes that women account for the majority of consumer purchases and healthcare decisions. The five key topics covered are: the importance of women as consumers, what women want in dental care, how to market to women, online marketing to women, and online review websites. It provides tips on making the office appealing to women, creating effective advertisements that target women, using social media and coupons to reach women online, and handling positive and negative online reviews. The overall message is that marketing directly to women can significantly boost a dental practice's profits and patient loyalty.
Another year has passed, and that means another look back at our own predictions on the trends that shaped our industry. Take a look at our 2014 report card and our thoughts on what's to come this year in the areas of shopping, media, technology, and consumer trends.
Millennials: Who are they? What do they like? And how do they differ from previous generations, especially in terms of digital purchasing expectations and behavior? Find out here.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web–based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one–of–a–kind guide includes a step–by–step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
The document summarizes Buzz Marketing Group's top 10 trends for 2014 based on research with over 30,000 participants. The trends include the rise of Generation C (digital natives aged 10-14), increased mobile internet usage, popularity of sites like Upworthy that share meaningful content, consumers seeking brands with social causes, emerging temporary social media platforms, growing crowdfunding, individuals pursuing creative commerce, brands expanding across media platforms, enhanced photo and video editing, and brand revivals through new marketing campaigns.
We had to do a research project on digital platforms. I came up with an idea to do it on Tinder (no pun intended). There are several brands who have already taken leverage of Tinder outside India. So we tried and come up with ways and reasons about how Tinder can be used in India for more than just a dating application.
Also since Tinder has chosen India to have its first International headquarters (in Delhi), this only open makes more sense.
Kindly view and give feedback.
Thanks!
The document discusses the rise of social media and its importance for businesses. It notes that social media has overtaken other traditional forms of communication and interaction. The document advocates for developing a social media strategy with defined purposes, plans, and processes. It also highlights the role of listening to customers and consumers on social media and engaging with them online.
Myths and truths about reaching millennials through marketingCarousel30
Millennials are a diverse group, not a single demographic. While connected digitally, relationships and experiences are still important to them. They value both technology and real-world needs. Most retail spending still occurs in stores, not just online. Millennials can be loyal customers if brands offer value, quality, and transparency. To reach them, marketers must understand subtleties within this generation rather than rely on stereotypes.
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Special thanks to Singapore Economic Development Board for quoting us in one of the featured articles.
ASEAN millennials are fortunate in having been born in the best of times for the SE Asia region. Businesses are adapting their marketing messages and hiring processes to attract their loyalty.
Read more here http://bit.ly/ASEANmillennials
This document summarizes several trends observed in a Cheil Levant Trends Report from January 2015. It discusses the rise of virtual debates on social media, combining volunteering with leisure activities to live purposefully, baby boomers becoming more engaged with technology and social media, the potential for Arabic language and content online, harnessing social movements to unite large audiences behind ideas, ongoing concerns about internet privacy and security, initiatives that promote unity among diverse groups, the growing influence of social media on consumer behavior and sales, and the emergence of digital forms of romantic expression among Arab youth.
This year’s Indian election 2014 saw many well framed, catchy slogans which created huge impact on the voters, which money was not able to buy.
This year’s election campaign saw new heights in this slogan war. Aam Adami party leader Arvind Kejriwal reached Varanasi and supporters in social media started the buzz with the catchy line which was a remark on the bad throat that had marked his initial days as Delhi Chief Minister.
This ebook is an exploration of the marketing campaign carried out by various parties and their analysis.
The Lipton Tea brand hired Ogilvy PR to help attract younger consumers and make the brand more popular with the new generation. Ogilvy launched a two-part campaign, organizing an elegant celebrity event called the Lipton Pyramid Tea Party and launching the Healthy Beverage Guidelines campaign with health experts. The goals were to transform Lipton's image into a brand of pop culture favored by youth and change public attitudes about beverage consumption. The campaigns generated over 50 million media impressions and were successful in attracting hundreds of celebrities and young influencers to the Tea Party event.
Creative that cracks the code applied to indian market - Group 6Sameer Mathur
This document discusses six advertising campaigns that stood out for being clever and creative:
1) Variations on a meme by National TV spots saw a 233% rise in sales by connecting with youth.
2) The ad as a game saw an app with stunning visuals and narrative generate 3,80,000 downloads and 9 million views.
3) Collaborating with the crowd through contests saw engaging ads created from thousands of submissions like the Daily Twist Oreo campaign.
4) Just enough humor in ads like the Kia hamster ad drove double digit sales growth through entertainment that cooperated with persuasion.
5) A new social movement was seen in Marks and Spencer's SHWOPPING campaign that
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
Rethinking Marketing to Women: Presented by Crowdtap & Beeby Clark+MeylerCrowdtapforBusiness
With the rise of female-empowerment campaigns, marketing to women has shifted from painting an idyllic portrait of how life should be, to a refreshing and realistic reflection of how life is for millions of women. The challenge for brands in this new environment becomes how to surface the powerful stories of real women – and do so effectively and at-scale.
Learn how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.
Speakers:
Mindy Davis, SVP, Professional Services, Crowdtap
Mariana Rodriguez, Senior Account Director, Beeby Clark + Meyler
This document discusses the importance of social media for cosmetic brands to engage with consumers. It notes that word-of-mouth marketing is key as most consumers now research products online. Brands want to tell their stories through social media but communities are difficult to create and maintain. The document recommends that brands leverage existing media and communities to spread their messages and reach a critical mass of users. Examples of effective strategies from Clinique, Vichy and Sephora are provided.
This document discusses trends in transformational storytelling seen at Cannes Lions in 2019. It covers several trends including:
1. Multisensory storytelling and using all senses to engage consumers through unexpected means.
2. The power of social conscience and using storytelling and media dollars to promote equality and social issues.
3. Inclusiveness and ensuring everybody is represented in stories through more empathetic and accessible storytelling.
4. The importance of truth in storytelling as consumers demand authenticity from brands, governments and media.
5. Creating immersive experiences for consumers to interact with brands through world building and bucket list experiences.
This document discusses how to effectively market a dental practice to women. It notes that women account for the majority of consumer purchases and healthcare decisions. The five key topics covered are: the importance of women as consumers, what women want in dental care, how to market to women, online marketing to women, and online review websites. It provides tips on making the office appealing to women, creating effective advertisements that target women, using social media and coupons to reach women online, and handling positive and negative online reviews. The overall message is that marketing directly to women can significantly boost a dental practice's profits and patient loyalty.
Another year has passed, and that means another look back at our own predictions on the trends that shaped our industry. Take a look at our 2014 report card and our thoughts on what's to come this year in the areas of shopping, media, technology, and consumer trends.
Millennials: Who are they? What do they like? And how do they differ from previous generations, especially in terms of digital purchasing expectations and behavior? Find out here.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web–based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one–of–a–kind guide includes a step–by–step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
The document summarizes Buzz Marketing Group's top 10 trends for 2014 based on research with over 30,000 participants. The trends include the rise of Generation C (digital natives aged 10-14), increased mobile internet usage, popularity of sites like Upworthy that share meaningful content, consumers seeking brands with social causes, emerging temporary social media platforms, growing crowdfunding, individuals pursuing creative commerce, brands expanding across media platforms, enhanced photo and video editing, and brand revivals through new marketing campaigns.
We had to do a research project on digital platforms. I came up with an idea to do it on Tinder (no pun intended). There are several brands who have already taken leverage of Tinder outside India. So we tried and come up with ways and reasons about how Tinder can be used in India for more than just a dating application.
Also since Tinder has chosen India to have its first International headquarters (in Delhi), this only open makes more sense.
Kindly view and give feedback.
Thanks!
The document discusses the rise of social media and its importance for businesses. It notes that social media has overtaken other traditional forms of communication and interaction. The document advocates for developing a social media strategy with defined purposes, plans, and processes. It also highlights the role of listening to customers and consumers on social media and engaging with them online.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
This document discusses the power of social media marketing. It notes that social media has fundamentally changed marketing by empowering consumers and giving them greater control over information and media. Marketers must view consumers as active participants in the social media ecosystem rather than passive recipients of messages. The document also highlights how the Grammy Awards leveraged social media successfully in 2010 by focusing on user engagement and putting fans at the center of the campaign. This led to increased viewership, especially among younger demographics important to advertisers. Finally, it emphasizes that visualizing the social media ecosystem and identifying key metrics are important for effective social media strategies.
This document discusses emerging social media trends in 2013 according to presentations by Erik Qualman. The key points are:
1) Companies will need to differentiate themselves and be remarkable to stand out.
2) Brands will increasingly become publishers and rely on good quality content to attract audiences and build credibility.
3) Mobile usage and video consumption on social media will continue growing rapidly as more people use smartphones.
The document provides tips for small businesses to establish an online presence through social media. It notes that the majority of customers now search for local businesses online and use social platforms like Facebook, Google+, Twitter, LinkedIn, and Pinterest. The document advises business owners to understand their target audience, choose the right social media platforms to engage that audience, and consider outsourcing some social media tasks if they have limited time.
This document discusses the concept of "Deep Social" as the next phase of social media. Deep Social involves three key shifts for brands: 1) Moving from a marketing to a publisher mindset by becoming culturally relevant content creators, 2) Transforming superficial content into great stories and experiences to excite customers, and 3) Shifting from aimless connections to meaningful conversations and advocacy through precision targeting and bonding with customers. Examples are provided of brands implementing Deep Social strategies through insights, inspiration, innovation, precision targeting, and meaningful conversations to achieve business goals like increased revenue, engagement, and customer loyalty.
Deep social - Social 3.0 - James GaubertJames Gaubert
Awesome deck on the future of social - social 3.0
Gone are the days of vanity measurement, brand clutter and tired content - this is social 3.0 - the future, deep social!
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyJulia Grosman
1. The document provides 4 rules for simplifying marketing strategy: put humans first, fall in love with customer problems, see humanity as enduring not a trend, and embrace social evolution.
2. It discusses how brands like Airbnb, AccorHotels, and others focus on human needs like relationships, social belonging, trust, and empathy in their marketing.
3. The key takeaway is that focusing on universal human motivations through listening, relationships, community, and trust will lead to winning marketing strategies, while short-term technology solutions are distracting.
Building a Brand (Social Media Marketing)Sameer Mathur
1) The document discusses how leading brands like Gap, Coca-Cola, and McDonald's struggled when they failed to understand their target audiences and strayed from their core brand promises on social media.
2) It provides examples of how Volkswagen India and Snapdeal effectively use social media to engage customers and address issues, highlighting the importance of listening to customers.
3) Virgin Atlantic is cited for its customer-centric social media approach focused on learning from customers, supporting its brand values, and continually improving based on social media insights.
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
Mr. Rajesh Natrajan is an experienced marketer and digital strategist with over 10 years of
experience in the digital marketing space. He has a vast knowledge of the social media
marketing space and is an expert in leveraging the power of social media to drive business
growth. Here is his presentation which he made on the day of the Vanakkam Digital Meetup - Tircy 2023
This document provides an overview of social media marketing. It defines social media as online platforms that enable interactive communication. The document outlines different social media tools and why businesses should utilize social media given its growing popularity and influence. It then discusses how to start a social media strategy, including developing a plan, producing engaging content, and measuring performance. A case study on a social media campaign in Iligan City is also presented, along with answers to common social media questions.
Meeting Content Demand in Regulated Industries through Social MediaPhilip Calvert
This document summarizes a presentation by Philip Calvert on using social media in regulated industries to meet content demand. Calvert discusses how adults now use mobile devices hundreds of times per day and how content through social media is important for customer service, engagement, and differentiation. He emphasizes the need for high-quality, valuable content that helps people rather than just promotions, and addresses common concerns for regulated industries like compliance.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Project we like vidish kenia - o ctober batchVidish kenia
The document discusses various topics related to business, marketing, and personality traits. It includes summaries of articles on Indian marketers looking west instead of east, Hindustan Unilever partnering with content companies, gender sensitivity in Indian advertising, networking to find new jobs, and anger management. It also provides information on types of e-business models like B2B, B2C, C2C and the use of social media in marketing. Finally, it defines the big five personality traits as extraversion, openness to experience, agreeableness, conscientiousness, and neuroticism.
This document discusses digital public relations and codes of ethics in PR. It provides an overview of the history of marketing and how digital marketing has become preferred. It describes push and pull marketing approaches on the internet. It also defines public relations and discusses how to pitch digital PR to clients. Finally, it outlines the importance of ethics in PR and codes of conduct from the PRSI and PRSA organizations.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
2. INTRODUCTION
• What- Location-based dating and social discovery application (uses
Facebook)
• How- Facilitates communication between mutually interested users,
allowing matched users to chat.
• When- Founded in September 1st, 2012
• Who- Parent company- IAC
• Founders- Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz,
Whitney Wolfe, Dinesh Moorjani, and Chris Gylczynski
3. HOW TINDER MATCHED WITH US!
• By January 2014-
more than 10 million
users
• In the spring of
2014- the company
was valued at $5
billion.
• Tinder achieved over
1 million monthly
active users in less
than a year from
product launch.
Within 30 months, it
5. Tinder’s marketing strategy and the secret
behind its instantaneous growth
The challenges
• social stigma
• geographic concentration
6. What drove huge traction for Tinder…
• Borderline Celebrity
• Innovative new Extension
• Platform Integration
• Great UX
• Gamification of Dating and Potential Rewards
• Chicken Egg Problem
• Building aspirations: personal outreach, presentations,
launch parties
7. What drove huge traction for Tinder…
• Building a robust marketplace of supply and demand
through collegiate Greek systems
• Driving network effects through college- by-college
launches
• Word of mouth and press that continues to drive
growth
• Product features that increase re-engagement and
retention
• International expansion
• Monetization
8. Tinder in India
• First international office- Delhi
• India head- Taru Kapoor
• Tremendous growth potential- 160 million smartphone users
• By September 2015, top market in Asia and ranked 20th in
the world
• November 2015- 400% increase in downloads amongst
women users
• 7.5 million daily swipes
• Highest number of messages exchanged per match in the
world
9. Consumer analysis in India
Demographic TG-
India's favorable demographics
90% of its users in the country are between the age groups of 18 to 34
Lifestyle of TG-
a rapid pick up in mobile technology
changing outlooks towards personal relationships
opportunity to go beyond dating and look for friends or even find others with similar
interests
Women as TG-
women are the clear center of focus as potential users for Tinder in India
sending more Super Likes than men each week
Potential TG-
Tinder is also aiming at tier-2 cities like Bhopal, Surat, Lucknow and Jaipur, for
potential users amongst young smartphone users
10. • Millennial are open minded, happy, confident and hardworking. They do not consider parents as gatekeepers anymore.
• They have more than ever, the curiosity to curate.
• They are 2.5X more likely to be an early adaptors of technology.
• They think that a new technology must serve a purpose in order to considered cool.
• Almost 50% of millennial would be more willing to make a purchase if a company supports a cause even if it meant paying a bit
more.
• They value brands that enhance their lives. 80% of them want brands to entertain them.
• They feel a responsibility to share feedback with companies of their good or bad experience.
11. Theory
Uses and Gratification Theory:
it is an approach to understanding why and how
people actively seek out specific media to
satisfy specific needs. Users get instant
gratification on Tinder through right swipes and
super-likes. It also satisfies the need for social
acceptance and networking.
13. Why advertise on Tinder…
• 100% visibility
• expansive reach
• creative and lucrative platform
• Active user-base
• good way to capture mobile market
17. Implementation in India:
• India is a country which needs a lot of platforms to
create awareness about the ill happenings. The
brilliant campaigns hosted by the U.S. can be
implemented in India as well to create and give
awareness and a reality check to Indian youth.
• Campaigns on Domestic violence. Child marriage,
honour killing, rapes, human trafficking, LGBT rights,
HIV etc. can be promoted using Tinder.
• Campaigns for donations to relief funds (like the
recent Chennai floods) can be promoted on Tinder.
Considering the target group enough traction can be
gained and some striking results as well.
18. The Mindy Project
The Mindy Project, including Mindy and
Danny
Tinder users who matched with either one
of the characters were sent a message telling
them to tune in to the next episode.
A similar campaign was done by the USA’s
hit show Suits
TV SERIES & MOVIES
19. Implementation in India:
• Television is one of the fasted growing medium in
India.
• Shows in India are doing a lot of promotions to
popularize themselves.
• This can be a platform to connect on a more personal
level with the potential consumers.
• Youth based shows are also growing in numbers. It is
doing everything to attract the young generation
• With the launch of Netflix the game has leveled up.
• Similar is the case with movies, music albums, video
20. Dominos
Domino’s decided to give away free
pizza and discounts to Tinder users
who matched with them on February
14th. According to Iris Worldwide,
the campaign had a social reach of
over 230,000 people.
FOOD & BEVERAGES
21. McDonald’s
The fast food chain has
created a profile on the
dating app, identifying
itself as McDonald’s, aged
24, and setting its profile
location to Sydney,
Australia.
The restaurant
accompanies its profile
information with profile
pictures of a “Lonesome
Pineapple” and a “Spicy
Jalapeno”.
23. Implementation in India:
• Cafes, Bakery shops, pubs/clubs, casual eating joints,
food chains and giants can team up with Tinder to
attracts youths in metro cities.
• Hotels can also advertise on Tinder.
• Events and gigs can be promoted on Tinder.
• Spas, salons and such leisure places can also promote
themselves. Also this category will have to be extra
cautious which designing campaigns in order spoil the
brand image and user experience.
24. DIESEL
The Diesel fall/winter
2015 campaign, which is
dubbed as "Decoded by
Diesel" marks the first
time the app was used
for a fashion campaign.
They combine humility
along with Diesel’s high
fashion sense to create
video profiles to appeal
to millennials.
Link to video-
http://www.socialbydefinition.com/c
ontent/diesel-uses-tinder-to-match-
with-millennials
LIFESTYLE
25. Implementation in India:
• Other Apparel and fashion companies in India like
Myntra, Zara, Levis etc can take advantage of this
opportunity in a similar fashion.
• Highly interactive , casual and youthful spirited
campaigns will be further driven by Tinder’s appeal.
• Beauty products can also take leverage of Tinder’s
growing user base to attract the youth. Brands like
Lakme, Maybelline etc can advertise themselves on
Tinder.
26. Gillette
Gillette paid Tinder
to research 100,000
profiles to learn
whether untidy facial
hair was less
desirable on the
platform than clean
shaven or well-
groomed faces.
They advertised the
results on their
website and on
YouTube
27. Implementation in India
• women who are busy and need help on the go. Also women who do not like
to undergo the pain of waxing.
• The whole stigma that only men shave can be overcome.
• The communication strategy can be; be date ready anywhere within no
time.
• The whole communication which says ‘THE BEST A MAN CAN GET’ can be
revitalised by positioning Gillette is not only used by men but also women.
The other category from the grooming industry such as
Salons; offering to give homecare treatment or services
Deodorants, Body wash, Pre and post shave creams, Facial hair trimmers.
28. How Tinder can match with Indian
Brands and capture Indian Market.
• Condoms
• Cafes like CCD/MOD-Places to go on Tinder dates
• Cab services- Uber/Ola
• Flowers/Gift shops and online portals
• Job portals
• Gig/Events etc.
• Safe sex/ HIV campaigns
• Accessories and other such merchandise
29. Managerial Implications
• The message should be new and interesting and at the same time
should resonate with the model of the app. Example: Amazon
• Brands should be careful about not interfering with the user
experience as it can lead to backlash from the consumers.
Example: Ex-Machina
• Campaigns on Tinder should be integrated with the entire
marketing plan of the brand. This platform alone will not sustain.
Tinder can help increase traffic on the Brand’s website.
• Tinder can help in generating good leads, creating buzz and
passing across message to the target group. Because of the brief
window of interaction brands will have to think out of the box to
grab the attention.