For Child Relief and You, magazines would be the best media as their ads can reflect the organization's message and reach their target audience. For life insurance, television advertising allows creating ads meeting broadcast standards and placing targeted ads on TV. For mobile phone networks, mobile/online displays are most effective as ads are striking on small screens, users are attentive, and targeting is diverse. For mutual funds, posters/hoardings can only include a risk statement due to limited reading time, while TV ads must show the risk statement for 2+ seconds and audio ads clearly state it.

1. WHAT ADVERTISEMENT MEDIA WILL YOU SELECT
FOR THE FOLLOWING AND WHY?
A)CHILD RELIEF AND YOU
B)LIFE INSURANCE POLICY
C)MOBILE PHONE NETWORKS
D)MUTUAL FUNDS
PREPARED BY,
ANN CHRISTY VARUGHESE
S2MBA,MACFAST

2. At CRY - Child Rights and You, the leading Indian Child Rights
organisation, every single person works towards creating a more
just world for children. At CRY, you'll be using your professional
skills and experience to help restore to underprivileged Indian
children their basic rights to - survival, development, protection
and participation. CRY also places strong emphasis on
networking with other NGOs and advocacy efforts to influence
macro policies for children.
CHILD RELIEF AND YOU

3. • Ad sales can make or break a publication, and nearly
all magazines depend on the revenue generated by their advertisers
to stay in business.
• Many people note that, when they look at glossy magazines, they
seem to be almost 80% advertisements. The reason for this is that
many of these magazines are seen as "aspirational," and the ads
within their pages reflect the message of the magazine and the
audience they are trying to reach.
THROUGH MAGAZINES

4. LIFE INSURANCE POLICY

5. Television advertising:
• creating a television advertisement that meets broadcast standards, and
• placing the advertisement on television via a targeted air time media buy that reaches the
desired customer.

6. MOBILE PHONE NETWORK

7. MOBILE PHONE NETWORKS
• Firstly, ads on smaller mobile phone displays are more striking.
• Secondly, mobile phone users show more attention than users of the stationary internet,
and
• Thirdly, placing banners on the mobile internet offers more diverse targeting opportunities
compared to the stationary internet.
The AdServer, which we developed especially for mobile phone display advertising, enables
you to use mobile advertising tools to address your target groups while minimising wastage.
Besides the classic banner formats,continuously developing innovative advertising formats to
ensure that we stand out in the market and put your advertising message into the focus.

8. MUTUAL FUNDS

9. Hoardings / Posters
• essential for the investors to read the offer documents and risk factors before investing in mutual funds
schemes to take well informed investment decisions. Considering that the investors get very little time to
read the advertisements through hoardings / posters, etc. while passing by, it is clarified that such
advertisements may carry only the following statement apart from copy of advertisement: “Mutual Fund
investments are subject to market risks, read the offer document carefully before investing”.

10. Audio-Visual Media
• advertisements through audio-visual media like television, a statement “Mutual Fund investments are
subject to market risks, read the offer document carefully before investing” shall be displayed on the
screen for at least 2 seconds, in a clearly legible font-size .
• Advertisements through audio media like radio, cassettes, CDs etc. shall also read the above statement
in a way that is easily understandable to the listeners.

11. Sales Literature
• it includes fund fact sheets, research reports, newsletters, performance reports or summaries,
telemarketing scripts, seminar texts, press releases and reprints or excerpts of any other advertisements
or published article, etc.

12. THANK YOU