Testimonials are a common advertising method where customers attest to a product or service's effectiveness. For testimonials to be effective, companies should consider customers' views, keep promises, stay ahead of competition, offer great benefits, maintain loyalty, and build relationships. Testimonial techniques include celebrity endorsements, expert opinions, average users, and satisfied customers sharing their experiences. Testimonials are a cost-effective way to promote products and build trust as they provide real evidence from customers rather than just claims from the company.

1. TESTIMONIAL ADVERTISING

2. What is Testimonial ?
• The testimonial is a common
advertising method used in
advertising media, such as
television and radio
commercials and sales letters.
In a testimonial, an end user of
a product or service, as
opposed to the manufacturer or
creator, attests to its
effectiveness and explains how
others can benefit.
MARIANI WINE: QUICKLY RESTORES
HEALTH, STRENGTH, ENERGY &
VITALITY
Pope Leo XIII
(2 March 1810 – 20 July 1903)

3. Testimonial: Directly from the Heart
• If a company wants to get good
testimonials, it should consider
the following aspects:
 Expect customer views
 True promises on time
 Be ahead in competition
 Offer enormous benefits
 Keep customer loyalty
 Build relationship

4. Testimonial advertising uses a number
of techniques.
• Celebrity Endorsement
• Expert Opinion
• Man on Street
• Satisfied Users

5. Testimonial Advertising: Need of the
Hour!
Testimonial is a cost-effective and powerful
marketing tool. If a company is successful
in ensuring satisfaction to its customers,
then the testimonial is the simplest and
easiest way to promote the products.
“Let your clients speak for you"

6. Why to Use Testimonials?
Testimonials are useful in many
situations. There are so many
reasons:
 Lower buyer opposition
 Increase credibility
 Provide tangible evidence
 Testimonials build trust
 Testimonials aren't "salesy."
 Testimonials overcome skepticism

7. What makes this testimonial so
powerful?
Let's break down the elements of an effective
testimonial in more detail:
 A good testimonial is filled with benefits.
 A good testimonial substantiates your claims.
 A good testimonial is from someone your audience can relate
to.
 A good testimonial is credible.
 A good testimonial endorses the key benefits of your product.
 A good testimonial is comparative.

8. THANK YOU