The advertising and marketing industry is a large sector in the UK economy, generating £6.2 billion annually. It ranges from creative agencies to sales departments and offers many career opportunities, including in brand management, advertising, direct marketing, marketing communications, and public relations. Some major companies within this sector include AMV BBDO, the largest advertising agency in the UK, and Aegis Group PLC, which has five network agencies and is a wholly owned subsidiary of Dentsu. Advertising and marketing can also be linked to other industries like interactive media, where ads are placed on websites and social media, and photography/photo imaging to take product pictures.

1. Media sector
Advertising and marketing
The advertising and marketing industry
• Advertising - Its a form of telling people about a new product that has just
came out. Adverts are used to encourage and persuade a audience to buy a
product.
• Marketing – Every company needs an marketing person. Marketing provides
great future careers, marketing of goods and services by one business to another. Industrial
goods are those an industry uses to produce an end product.

2. Size, shape and structure of the
advertising and marketing industry.
Advertising is a large sector, ranging from creative agencies to sales
departments, but at the heart of the 15,000 companies and almost takes an
important person in the UK economy as well as a world leader, generating
£6.2billion for the UK economy. If you want a job in marketing there will be
opportunities to work either in a house for a company or for an agency in the
following areas: brand management, advertising, direct marketing, marketing
communications (online marketing and social media), public relations (PR)
market research.

3. Some companies within this sector
• Abbot mead Vickers-AMV BBDO is an advertising agency that works
with over 80 brands, including BT, Aviva, Sainsbury’s, BlackBerry, Walkers
and Mars. AMV campaigns may incorporate
digital, experiential, social, print or broadcast media. It is the biggest
advertising agency in the UK, just by its revenue. It started in 1997 and is
still going. AMV is part of the BBDO network, the third largest agency
network in the world, with 287 offices across 79 countries.
• Aegis Group PLC - is a Public Limited Company that were founded in 1989.
they have a company headquarters in London and they are wholly owned
subsidiary of Dentsu.

4. Ownership of the companies
Bell pottinger private is a private limited company so they are not under
any ownership.
Aegis Group PLC has five network, their scan data service company are:
Isobar - Iprospect - Vizeum - Aztec – Posterscope

5. How does this link to other industries.
• Advertising and marketing can be linked with Interactive media, On almost
every website there is a advertisement of a product for example facebook,
Youtube, instagram , twitter ETC. It can also be linked with photography
and photo imaging because on products such as Evian water, or just any
product in general that has real life pictures on them, those pictured
would’ve been taken at some point.