1. Advertising Yes, this is a boring presentation No, you cannot leave Yes, I am a jerk

2. Define “Advertising is a non-personal form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.” – some famous professor type person

3. What is Advertising “I do not regard advertising as entertainment or an art form, but as a medium of information.” David Ogilvy

4. What does it do for a company “Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” David Ogilvy

5. Advertising is Essential “Early to bed, early to rise, work like hell and advertise” Ted Turner

6. A Fine Line “Our business is infested with idiots who try to impress by using pretentious jargon.” David Ogilvy

7. Nuts and Bolts “Advertising looks fun and easy to do. So does playing the piano, Until you try it.” a BIG idea The right positioning

8. Roles Account Management Account Planning Creative Studio Research Activation Media, PR, etc.

9. Account Management Classic MBA profile offered by agencies Fight maarnapadega – with clients, with other agencies Paisa nahimilega

10. Account Planning Research. Research. Research. Multi-disciplinary knowledge Still in a nascent stage

11. Creative Not for an MBA graduate The “coolest” job in the agency Pampered by everyone

12. Why work in Advertising Variety is the spice of life All work and no play…well, it sucks Come what may, advertising is here to stay (as are cheesy lines)

13. Be Warned The pay sucks Long, irregular hours The pay sucks The pay sucks

14. Did I mention that the pay sucks?