2. What Is An Advert? An Advert is a way of showing a product to the world in order to get it sold. They tend to show the positive aspects of the product and compare them to another similar product to show that it is a much better choice. It is a way of communicating with the world not only selling a product but also often shows others opinions on the product. Advertising helps to rapidly makes a product popular.
3. MISE-EN-SCENE MISE-EN-SCENE is very important when it comes to advertising it makes the product look more appealing in a visual way and there are all the elements you will see on screen such as C.L.A.M.P.S. ‘MISE-EN-SCENE’ is the french term that literally means ‘ whats on screne’.
4. How Do Adverts Attract Attention? Adverts continuously use multiple ways to catch peoples attention. They use techniques such as: Bold writing, Bright colours, Story lines, Celebrities and often create a theme tune or use their own tune or song that was made up by the company there are many more techniques used to draw the audience in.
5. AIDA Principal. A-attention. There are things such as flashing lights or loud volume used to grasp attention. I-interest. Once the advert has got attention they use another technique to get the audiences interest such as.. Using a good looking celebrity using the product so the audience feel like they want to look like that particular celebrity. D-desire. Once the advert has got the audiences interest they use that interest to make the audience desire the product they are advertising by maybe showing the before and after shots of what the product does. A-action. When the advert has made you desire the product it will show you examples of ‘action’ for example showing a celebrity using the product and showing the celebrity expressing their opinion.
