Students began this project by viewing a variety of real print and online advertisements, and explored the use of language, humor, photographs, and design, to gain insight on what makes certain advertising strategies successful. Students then designed their own collection of ads for real and fictitious businesses and products. Each ad was created as a PowerPoint slide. Students developed skills in creativity, design, and persuasion. They learned and practiced the effective use of text in headlines, text boxes, speaking and thinking bubbles; text effects, Word Art styles, position, and rotation; working with photos, picture effects, cropping, and other modifications; layering objects; inserting and formatting shapes with outlines, fills, and textures; selecting slide design themes; using dark on light and light on dark when working with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of elements; and much more. The goals of the project were presented in the authentic context of students being “hired” for a summer internship at an advertising company. They were to prove their skills in the use of technology, creativity, and design in order to be considered for a full-time position.

1. By Mrs. Partovich’s 4th Graders
Created in Technology Class with Ms. Rothfeld
May 2013

2. Dear Viewer,
The fourth graders and I would like to share with you one of our favorite projects of the
school year: student-created advertisements. The students began by viewing real print and
online advertisements, and explored the use of language, humor, photographs, and
design, to gain insight on what makes certain advertising strategies successful. Students
then designed their own collection of ads for real and fictitious businesses and products.
Each ad was created as a PowerPoint slide. Students developed skills in
creativity, design, and persuasion. They learned and practiced the effective use of text in
headlines, text boxes, speaking and thinking bubbles; text effects, Word Art
styles, position, and rotation; working with photos, picture effects, cropping, and other
modifications; layering objects; inserting and formatting shapes with outlines, fills, and
textures; selecting slide design themes; using dark on light and light on dark when working
with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of
elements; and much more.
The goals of the project were presented in the authentic context of students being “hired”
for a summer internship at an advertising company. They were to prove their skills in the use
of technology, creativity, and design in order to be considered for a full-time position.
The following slide show displays what each student chose as his or her best work. Included
are an introduction and closing with a message from “Specialty Advertising,” the fictitious
company at which students were aiming to secure a job.
Liat Rothfeld
K-4 Technology Teacher

3. To the 4th Graders in Mrs. Partovich’s
class at Hillel Day
School, Farmington Hills, Michigan

4.  After reviewing your submissions, we have
reconsidered our offer. Originally, we had planned on
only accepting four of you for a full time job at our
company. However, we were not expecting the level
of talent and creativity that you showed in designing
your advertisements. We feel our company can
benefit from all of your skills in technology, humor,
design, and thinking outside the box. We would like
to offer each and every one of you a job at our
company. With your help, Specialty Advertising will
reach new levels of success.
Sincerely yours,
L.R.
Director, Specialty Advertising

5. Asthma attack too soon?
Vinhailer soothes your asthma fast!
i44.photobucket.com
Gosh I need
my Vinhailer!
Izzy

6. Want picture perfect photos?
Use Candell Cameras!
www.me.berkeley.edu
Just…
Click Print Be Happy
Emma

7. Is your driveway iced down?
bookscape.co.uk/images
I thought the
ocean had salt
in it !
If so, go to
iceago.com
David S

8. I know what you’re thinking:
How do you take such a good picture?
funny-animals.org
Get a Nixon
camera!
Adena

9. cbox.cz/davidbraunstein
Go to David’s Cat Therapy
Henry

10. Camera World
Have you ever had trouble with these old cameras????????????
Then you should go to Camera World. We have all the new trends!!!!!!!!!!
Marlee

11. Tired of taking the wrong
plane because there are
no signs?
Lilli

12. bookscape.co.uk/images
Lev

13. Do you have limited
pictures?
Must be 18 or
older to order
Adin

14. 2 SNAPS AND BAM, YOU’RE
THERE!
cbox.cz/davidbraunstein
I LOVE
Apple
APPLE
We need
one too.
Get them @
Apple.com!
Ilana

15. bookscape.co.uk/images
It really
works!
I’ll
go!
Mackenzie

16. Love Katy Perry
cbox.cz/davidbraunstein
I love her!
Want to
listen to
her all
the time!
Try
SPOTIFY
Okay!
Naomi