The document discusses advertisements and commercials. It defines an advertisement as a message from a company promoting a product or service, and a commercial as an advertisement that uses video or audio. It provides an example of a television commercial for the Apple iPhone and includes links to two commercials on YouTube. It asks questions about how the commercials make the reader feel and their similarities and differences. Finally, it discusses print advertisements and asks about the differences between advertisements and commercials and which may be better for marketing iPhones.

2.  An advertisement is a message from a
company about a product or service that they
are trying to sell.
 A commercial is an advertisement that has
video or audio.
 Example: A television or radio advertisement that
you hear for the Apple iPhone.

3.  http://www.youtube.com/watch?v=yatSAEq
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4. Talk with a partner about this commercial.
 How does it make you feel?
 What do you think about the people in the
advertisement?
 Why is there only music and no talking?
 Do you know the song that is playing?
 Why do you think they chose this song?

5.  http://www.youtube.com/watch?v=ZU-
zdcg0YQ0

6. Talk with a partner:
 How is it different from the first commercial?
 How are the two commercials similar?

7.  Print “commercials” are called
“advertisements.”
 They have the same functions as
commercials, but they are printed.
 They are usually in
magazines, newspapers, books, or any other
printed medium.

9.  What are the differences between
advertisements and commercials?
 Which ones do you think are better for
marketing iPhones?
 Why?