Adwords - Guide to setting up Adwords

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A step by step guide to using AdWords with hints and tips to keep costs down.

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  • As Google web search – Google’s core product, it’s aim is to give relvant results In essence this product is free to use and free to register on
  • Explain the word organic
  • The cost of that ad at the moment is 1.35
  • The cost of that ad at the moment is 1.35
  • Show people how much it would have cost to click on that link Look also at the search volume – highest time January – so it might be worth paying this much in Jan and Feb only!
  • The cost of that ad at the moment is 1.35
  • Note – remind people that Google is making money
  • The cost of that ad at the moment is 1.35
  • Lightly point and show columns and search volume – next few slides show this in all detail
  • Next slide – change to EXACT
  • Ad postiions
  • LET’S LOOK DOWN THE LIST AND SEE THE SEARCH VOLUME AND COMP RELATES TO PRICE Can YOU SEE ANY THAT DON’T MATCH UP?
  • HANDOUT – writing effective ads
  • Next to your keywords – think about landing pages – do you need to create a new page?
  • Have a look round
  • ×