Share your promotional material quickly and efficiently to multiple customers and clients at once using our professionally designed email marketing proposal template. Email marketing is becoming more transactional and personalized. Here we provide you slides wherein you can customize the designs with flowcharts, images, videos and other high-quality graphics. Provide your clients with a persuasive structure along with key elements using our email marketing proposal PPT slides. Communicate your marketing campaign plan to prospective clients without any hassle. With the impactful proposal, ensure to propose how can you market your business through the use of email. Develop an effective email marketing strategy based on your goals and target audience. Define the project’s scope and set out the deliverables included according to your client’s needs. Mention the services that you will offer them with like social media management, social media advertisements, search engine optimization and web designing. Formulate and present an action plan to guide your clients with simple, concrete steps. Keep track of responses and the results of your marketing campaign with a well-defined budget. Share the amount of budget that would be required for funding the email marketing strategy, pointing out the exact amount to be used. Help your clients visualize the process and key milestones effortlessly using this easy to understand proposal PPT template. To prove your worth as well as showcase your skills, prove that you understood the client’s issues and came up with a solution after a proper case study. In this email marketing proposal template, we’ve set out an example case study which is completely editable. Replace the text and other elements of the slides to prepare an effective email marketing proposal in less time.
2. Cover Letter for E-Mail Marketing Proposal
2
Dear (Client Name)
Your requirement to attain a marketing partner for E-mail promotion resolves with us. [Your Company Name] is a global leader
in email marketing. Our esteem company has an average email open rate of 45% across our Major client base, which is nearly
double the industry standard. Our large client base include everyone from small businesses to Fortune 500 companies looking
for new and innovative approach to consumer outreach. We understand the power of communication and look forward to
introducing you to a whole new set of customer.
We Look forward to work with you
Sincerely
User Assigned
3. Table of Content
3
Proposal Context
Our Services
Action Plan
Your Investment
About Us
Our Opening Rate
Case Study
Our Team
Client Testimonials
Next Step
Terms & Conditions
4. Proposal Context for E-Mail Marketing Proposal
4
Your Needs
› You require a marketing channel for your
business to get your brand message across the
Globe via E-mail marketing.
› You need a partner to maintain a healthy virtual
relationship with your client for current and future
opportunities.
› You require partner to aggressively and
strategically send e-mails to your potential leads
for higher profits and revenue.
› Add Text Here
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Our Deliverables
› We propose a 4 phase project timeline to meet
your needs for an e-mail marketing partner-
• Phase 1 : Research
• Phase 2 : Content Development
• Phase 3 : Mailing and Call Scheduling
• Phase 4 : Purchase order and Deal Closure
› We provide you with weekly update on the status
of all leads.
› Add Text here
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5. Our Services for E-Mail Marketing Proposal
5
Social Media Management
› We manage your Social Media account.
› Update it on regular basis.
› Add Text Here
PPC Management
› We do pay per click management.
› Add Text Here
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Social Media Advertisement
› We promote your product online.
› We cover Facebook, twitter and Instagram.
› Add Text Here
Search Engine Optimization
› We optimize search engine for your website
› We make your website appear on top.
› Add Text Here
Web Designing
› We design your website and make it look professional.
› Add Text Here
› Add Text Here
6. Action Plan for E-Mail Marketing Proposal
6
1
1-3 Weeks
› We do primary research on your potential leads , their background and their requirements.
› We try to segregate the potential customer from the population by doing intensive research on them.
› Add Text Here
2
3-5 Weeks
› We develop content for the email that will grab the attention of potential leads.
› We make relevant content that delivers your brand message clear and straight to the customer.
› Add Text here
3
5-7 Weeks
› We forward mass e-mails to all potential clients.
› We schedule a call with potential lead and clear their doubts.
› Add Text Here
4
7-8 Weeks
› We try to close the deal and confirm the purchase
› We prepare the purchase order on client behalf.
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5
8-9 Weeks
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7. Your Investment for E-Mail Marketing Proposal
7
Number of Emails Sent CPM Rate Price per Email
1 to 10,000 $19 $0.019
10,001 to 50,000 $16 $0.016
50,001 to 100,000 $9 $0.009
100,001 - Plus $6 $0.006
Name Price Qty Subtotal
CPM $10.00 75 $750.00
Content Creation, Management $2500 2 $5,000.00
Subtotal $5,750.00
Tax 1 (7.5%) $431.25
Total $6,181.25
8. About Us for E-Mail Marketing Proposal
8
: 2004
Company Introduction
Our Background
› Write few short lines about company introduction
displaying years in service major projects
accomplished and various certifications received.
› Add Text Here
› Add Text Here
› Add details on company’s history
› Previous line of services
› How it all started etc.
› Other key points
Company Vision
Write your company's vision here.
Company Mission
Write your company’s mission here.
9. Our Opening Rates for E-Mail Marketing Proposal
9
Quarter
%age of Email Open
rates
Q4 2017 58.6
Q1 2018 21.2
Q2 2018 18.6
Q3 2018 64.4
Q4 2018 32.7
58.6
21.2
18.6
64.4
32.7
0
10
20
30
40
50
60
70
Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018
OpenRatePercentage
Subject Line Test
%age of Email Open Rates
10. Case Study for E-Marketing Proposal
10
ABC . Co were looking to boost up their annual revenue and sale via the means of
Online Platforms like E- Mail Marketing.
TIMEFRAME
1
Add Text here
1-5
2
Add Text here
6-8
3
Add Text here
9-11
4
Add Text here
12-15Week
Phases
Upcoming and most promising startup of the year ABC Co. wanted to expand
their global presence and do more promotion through E- Mail Marketing.
› Promote company product via E-mail and other digital platforms.
› Increase the contribution of E-mail marketing in the generation of revenue.
› Increase brand awareness among the population
› Add Text Here
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11. Case Study for E-Marketing Proposal contd..
11
Clients Message and Testimonial
$42.0
$7.1
$22.3
$19.4
$10.9
$5.0
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
$40.0
$45.0
Email Catalogs SEO Internet
Display
Mobile Banner Ads
Email ROI (Per $1 Spent)
Name
Designation
Company Name
Write testimonial here
12. Our Team (1/2)
12
Name:
Designation:
“Write key credentials and major highlights of the team member”
Name:
Designation:
“Write key credentials and major highlights of the team member”
13. Our Team (2/2)
13
Name:
Designation:
“Write key credentials and major highlights of the team member”
Name:
Designation:
“Write key credentials and major highlights of the team member”
Name:
Designation:
“Write key credentials and major highlights of the team member”
15. Next Step for E-Mail Marketing Proposal
15
› After reading the proposal, if you feel confident and are willing to hire our firm for website building please send a signed
copy of the proposal on he address or e-mail.
› After receiving the proposal we will contact you and our representative will visit you within 7 days
› Add your next step here
Signature
User Assigned:
Designation:
Company Name:
Signature
Client Name:
Client Company Name:
Address:
We believe in transparency and trust among partners. Therefore we believe in laying
a solid foundation . Mentioned below are next steps after signing the contract
16. Terms and Condition for E-Mail Marketing Proposal
16
Service and Payment
› Service is to made in 3 Installments with first 50 % being paid at the time of contract signing , 25 % in between of the
project and rets 25% after project completion
› Add Text Here
Terms of Contract Termination
› The Contract with the client shall be terminated in case of non compliance with the confidentiality contract
› Add Text Here
Notice & Renewal
› Contact can be renewed after or before completion of the project
› Add Text Here
Your Text Here
› Add Text Here
› Add Text Here
Signature
Your Text Here:
Your Text Here:
19. Gantt Chart
19
Events 27 Jan 28 Jan 29 Jan 1 Feb 2 Feb 3 Feb 4 Feb 7 Feb 8 Feb 12 Feb 13 Feb
Project #1
Task #1
Task #2
Project #3
Project #4
Revision
Task #5
Project #6
Project End
Project #1 Revision Tasks
20. Timeline
20
2012
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01
2014
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03
2016
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05
2018
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07
2013
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02
2015
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04
2017
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06
2019
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08
21. Roadmap
21
2016 2017 2018 2019
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22. Our Mission
22
Idea
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audience's attention.
Vision
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audience's attention.
Success
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audience's attention.
23. 30 60 90 Days Plan
23
First 30 Days First 60 Days First 90 Days
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