The document analyzes an advertisement for a charity organization called charitywater.org that aims to provide clean drinking water in developing nations. The ad uses images of a baby bottle filled with dirty water and statistics about child deaths from water-borne diseases to elicit sympathy and donations. It employs techniques like photo-realism, contrasting fonts, and highlighting certain messages in larger text sizes to draw attention and visually communicate the need for donations to address the issue.

1. The advert gives factual
information such as ‘4500 kids
will die….help’, the
advertisement have been
focused on children as the
adults have more sympathy to
the vulnerable children than the
adults. By using the significant
number and the timeframe of
the death number of children.
The person that have seen the
advert will think of the stated
situation as catastrophically
which will lead the target
audience to feel sympathetic
and donate the money to the
charitywater.org
We can see a long shot of a
baby bottle filled in with
dirty and undrinkable water.
The background is bold white, and
it might’ve been used to keep the
advertisement simple and easily
readable and catching.
Two fonts are used to
differentiate the help that is
needed and the charity
organisation name, this is
effective as it creates the visual
memory within the target
audience which later on will be
recognised on different
platforms and forms of media.
The issue statement and the financial information is written in different sizes which may be connoted as the charity is more
focused on spreading the issue of the children death from water related diseases and that they need help as this statement is
written in the biggest size. The ‘$20 can give a person clean water for 20 years’ is written in the smallest size out of the three ,
this may be because they want to show that
The bottles lid is blue, it’s the
symbolization of trust and
loyalty as it is due to it being the
colour of the sky and sea.
Connotation in this advert may
be that charitywater.org is trying
to convey that they are loyal and
trustful charity organisation
where you can donate the
money for people without the
access to the clean and drinkable
water. Alternatively the lid can
simply connote water as this is
the colour of the sea.
Veera Serebrova Photo-realism is used in this advert, however usually we would expect to
see the baby milk inside the baby bottle whereas here it’s filled with filthy
water. Which grabs the audience’s attention do to what they see is
abnormal and they would want to find out what is the advert about.

2. Ser Veera Sereebbrroovvaa We can see a school kid crossing the road and his face
is synchronised with the baby at the back of the seat.
The sign near that says ‘think of both sides’ shows that
the adults at the front seat doesn’t pay attention to
neither of the sides which may connote ignorance from
the adults as the ‘victims’ that are laid out on the
photo are the children.
The common mistakes of a
driver has been used, we can
see a driver talking on the
phone and not paying
attention to the road which is
the common cause of the
traffic incidents. This may
have been used to show what
the targeted audience should
not do. And also for the
people who are along on the
passenger’s seat to not
distract the driver while the
vehicle is moving.
The high key lighting is
focused on the front
window where the children
are. This may have been
made to make a focus on
the victims of the traffic
incident. On the other side
the low key lighting have
been used on the adults to
make them in the shadow
which may connote that
they are behind the traffic
incident which makes them
guilty.
This reason for this
advertisement
campaign is to spread
the message and the
awareness of ignorant
drivers and obeying
the traffic laws.
Photo-realism is used within this
advert which makes it factual and
realistic.
The writing at the bottom says that the drivers should be more aware
of the children during the school holidays as the factual information
states that the ‘number of car accidents involving children are increased
during school holidays’ which makes the drivers aware of the situation.
The fact that the children faces were synchronised may also connote that as a
driver and the parent yourself you would not want you child to be involved in the
traffic accident and no near the parent want their child to be the victim in that
situation, which also traumatises the child that is at the back seat.

3. Post modernism can be seen within the picture frame as we can see the two children, one is holding a kinder surprise
which and the other child is holding a weapon. This is effective as it is abnormal to see a child with a weapon. Photo-realism
have been used to portray the factuality of the issue.
The setting of the photo
is a school classroom, the
classroom and the times
table refers to the age of
the children shown on
the picture.
The stereotypical view is
broken when the boy
holds the kinder surprise
and the girl holding a
gun. The writing at the
top that’s says ‘one child
is holding something
that’s been banned in
America to protect them.
Guess which one’ creates
a rhetorical feeling as it is
obvious for the audience
that the gun violence is
really high is also brings
out the shock of the
issue.
The red shirt and the
slogan at the top helps
the audience to
recognise the banned
material.
The ethnicity of both children are different and this may be done to refer that it doesn’t matter what’s
your background is as the America is really multicultural which suggests that the ethnicity and the gun
culture issue in America doesn’t link together as any background can be a victim of a gun violence.
The fact that the girl is
holding the gun
upward can suggest
that the issue is rising
in recent years. And
the fact that the female
gender is holding a gun
can also connote that
the females are being
victimised or even be
the cause of the gun
violence uprising.
The word ‘demand’ is
highlighted by the
explanation mark to
highlight the issue and
that it went out of
control as now the young
people are being
involved and violated by
this issue.