SlideShare a Scribd company logo
project proposal
ALEX MOSNER
ERICA OLMSTEAD
ASHLEY POAGE
YONA WEISLEDER
TARGET

MILLENNIALS
18-35 YEARS

multi-tasking

short
attention
span

on-the-go

instaGENERATION
connected
TARGET

MILLENNIALS
18-35 YEARS

79 million
in the US

student loan debt

longer life expentancy
online research
seeking financial advice
KEY INSIGHT

MILLENNIALS

FINANCIAL REALITY

MILLENNIALS want EMPOWERMENT
with regards to their FINANCES,
but they do not know how to TRACK and MANAGE
their SPENDING, yet they do not feel
they deserve a FINANCIAL PLANNER
CONCEPT

FINANCIAL PLANNER
IN YOUR POCKET

convenience empowerment
advice meaning education
context relevance

GUIDANCE

awareness enabling real-time
WHAT’S INSIDE YOUR

pocket ?
PRODUCT

MOBILE APP

FINANCES ON-THE-GO

pocket
by
PRODUCT

MOBILE APP

FINANCES ON-THE-GO

Verizon

8:23 AM

100%
Sunday

30
App Store

Settings

Weather

Calendar

Clock

Camera

Photos

App Store

Notes

Twitter

Facebook

Reminders

Movies

Music

Pocket

iTunes Store

Facetime

Maps

Phone

Mail

Messages

Safari

pocket
by
12:34 AM

Verizon

100%

pocket

12:34 AM

Verizon

100%

consult

pocket

WELCOME!

pocket is your personal
finance planner on-the-go
pocket is here for you
when you need it
and where you need it

WHERE DO YOU THINK YOU SPEND MOST
OF YOUR MONEY?
Food
Entretainment
Clothing

Personal Care
Home Goods
Rent

Utilities
Other:

WHAT IS YOUR #1 CONCERN REGARDING
YOUR FINANCES?

GET STARTED

Paying off your student loan
Paying your monthly bills on time
Saving for the future

have your consultation

Other:

WHAT ARE YOUR SHORT-TERM SAVING GOALS?
Game/Concert Ticket
Season Clothes
Home Improvement

balance

goals

pocket

rewards

help

balance

goals

Trip
Other:

pocket

rewards

help
12:34 AM

Verizon

100%

pocket

Verizon

pocket

12:34 AM

100%

chat

How can I help you?

CHECK IN

I just saw a coat at NORTH
FACE that is a little over $75,
where would I have to reduce
my spendings to afford it?

update your consultation

TALK to pocket
CHAT with pocket

You can use this week’s JT
concert savings or reduce this
week’s coffee purchases to two.

UPDATES

Great! Please change my savings Send

Last purchase: CHIPOTLE 12/07/13

HEY! THE NORTH FACE is around the corner

Q W E R T Y U I O P

You have $75 to spend on WINTER CLOTHES

A S D F G H J K L

Treat yourself! Free STARBUCKS coffee

balance

goals

pocket

rewards

Z X C V B N M
help

123

space

return
12:34 AM

Verizon

100%

balance

12:34 AM

Verizon

balance

total

Search transactions

100%

Search transactions

TRANSACTIONS

$2,048.00

TOTAL

100%

balance

total

Search transactions

ACCOUNT 0000

12:34 AM

Verizon

TRANSACTIONS

CATEGORIES

WEEKLY

TOTAL CATEGORIES

WEEKLY

available balance

$76.98

FOOD

restaurants/groceries

$100.00

WEEK #1

$152.01

december 2013

$325.00

TRANSACTIONS
TOTAL

CATEGORIES WEEKLY
$8.66

CHIPOTLE 12/07/13

university, minneapolis, mn

$2,048.00

$30.00

MANN THEATHERS INC 12/06/13
downtown, minneapolis, mn

WIRE TRANSFER 12/05/13
university, minneapolis, mn

$2,056.66

$1,200.00
$25.04

downtown, minneapolis, mn

goals

pocket

$8.66

university, minneapolis, mn

LUNDS GROCERY STORE 12/04/13
downtown, minneapolis, mn

$68.32

$95.04

UTILITIES

electricity/heat/cable

$250.00

$886.66

rewards

help

CHIPOTLE 12/07/13

XCEL ENERGY 12/05/13

downtown, minneapolis, mn

balance

goals

pocket

$25.04

rewards

help

$8.66

university, minneapolis, mn

MANN THEATHERS INC 12/06/13

$30.00

XCEL ENERGY 12/05/13

$25.04

LUNDS GROCERY STORE 12/04/13

$68.32

MACY’S 12/03/13

$19.99

downtown, minneapolis, mn
downtown, minneapolis, mn
downtown, minneapolis, mn

$2,086.66

XCEL ENERGY 12/05/13

balance

CHIPOTLE 12/07/13

downtown, minneapolis, mn

balance

goals

pocket

rewards

help
12:34 AM

Verizon

goals

Verizon

12:34 AM

overview

100%

goals

100%

OVERVIEW
WINTER CLOTHES

$75.01

MACY’S 12/03/13

$19.99

MONTHLY SAVINGS

$35.00

september-december 2013

SHORT-TERM

downtown, minneapolis, mn

JT CONCERT

november 2013

WINTER CLOTHES

$100.00

MARSHALLS 11/29/13

$5.00

downtown, minneapolis, mn

REDUCE SPENDINGS BY 10%

MONTHLY SAVINGS

$23.00

MONTHLY SAVINGS

$42.00

october 2013

SKI TRIP

september 2013

LONG-TERM
STUDENT LOAN

balance

goals

pocket

rewards

help

balance

goals

pocket

rewards

help
12:34 AM

Verizon

Verizon

100%

12:34 AM

100%

help

rewards
OVERVIEW

Winter clothes

THE NORTH FACE

0.2 miles

COLUMBIA SPORTSWEAR

0.5 miles

MACY’S

1.5 miles

MIDWEST MOUNTAINEERING

2.5 miles

THRIFTY OUTFITTERS

2.6 miles

uptown, minneapolis, mn

x1

x0

x3

uptown, minneapolis, mn

SMALL REWARDS
FREE STARBUCKS COFFEE
due 12/31/13

$2.00 OFF GLOVES

USE SAVE
USE SAVE

due 02/14/14

1% CASH BACK AT LUNDS
due 12/19/13

USE SAVE

downtown, minneapolis, mn
west bank, minneapolis, mn
west bank, minneapolis, mn

Q W E R T Y U I O P

BIG REWARDS

A S D F G H J K L

UPGRADE SEATING FOR JT CONCERT
due 03/31/14

USE

Z X C V B N M
123

balance

goals

pocket

rewards

help

space

return
YOU ARE NOT ALONE
YOU HAVE

IN YOUR

pocket
CAMPAIGN

SOCIAL MEDIA
YOUTUBE

what’s inside your

pocket ?

CONTEST
CAMPAIGN

GUERILLA MARKETING
STORES

pocket inside pockets
CAMPAIGN

GUERILLA MARKETING
OUTDOORS
BENEFITS
potential
alliances

FOR US BANK

BRIDGING THE GAP
lasting relationships

ability to connect

customer
loyalty
and retention

daily interaction
relevant
and compelling
product

insights

cross sell
financial products
pocket
EVERYTHING YOU NEED IS

EVERYTHING YOU NEED IS IN YOUR
pocket
by

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pocket by US Bank

  • 1. project proposal ALEX MOSNER ERICA OLMSTEAD ASHLEY POAGE YONA WEISLEDER
  • 3. TARGET MILLENNIALS 18-35 YEARS 79 million in the US student loan debt longer life expentancy online research seeking financial advice
  • 4. KEY INSIGHT MILLENNIALS FINANCIAL REALITY MILLENNIALS want EMPOWERMENT with regards to their FINANCES, but they do not know how to TRACK and MANAGE their SPENDING, yet they do not feel they deserve a FINANCIAL PLANNER
  • 5. CONCEPT FINANCIAL PLANNER IN YOUR POCKET convenience empowerment advice meaning education context relevance GUIDANCE awareness enabling real-time
  • 8. PRODUCT MOBILE APP FINANCES ON-THE-GO Verizon 8:23 AM 100% Sunday 30 App Store Settings Weather Calendar Clock Camera Photos App Store Notes Twitter Facebook Reminders Movies Music Pocket iTunes Store Facetime Maps Phone Mail Messages Safari pocket by
  • 9. 12:34 AM Verizon 100% pocket 12:34 AM Verizon 100% consult pocket WELCOME! pocket is your personal finance planner on-the-go pocket is here for you when you need it and where you need it WHERE DO YOU THINK YOU SPEND MOST OF YOUR MONEY? Food Entretainment Clothing Personal Care Home Goods Rent Utilities Other: WHAT IS YOUR #1 CONCERN REGARDING YOUR FINANCES? GET STARTED Paying off your student loan Paying your monthly bills on time Saving for the future have your consultation Other: WHAT ARE YOUR SHORT-TERM SAVING GOALS? Game/Concert Ticket Season Clothes Home Improvement balance goals pocket rewards help balance goals Trip Other: pocket rewards help
  • 10. 12:34 AM Verizon 100% pocket Verizon pocket 12:34 AM 100% chat How can I help you? CHECK IN I just saw a coat at NORTH FACE that is a little over $75, where would I have to reduce my spendings to afford it? update your consultation TALK to pocket CHAT with pocket You can use this week’s JT concert savings or reduce this week’s coffee purchases to two. UPDATES Great! Please change my savings Send Last purchase: CHIPOTLE 12/07/13 HEY! THE NORTH FACE is around the corner Q W E R T Y U I O P You have $75 to spend on WINTER CLOTHES A S D F G H J K L Treat yourself! Free STARBUCKS coffee balance goals pocket rewards Z X C V B N M help 123 space return
  • 11. 12:34 AM Verizon 100% balance 12:34 AM Verizon balance total Search transactions 100% Search transactions TRANSACTIONS $2,048.00 TOTAL 100% balance total Search transactions ACCOUNT 0000 12:34 AM Verizon TRANSACTIONS CATEGORIES WEEKLY TOTAL CATEGORIES WEEKLY available balance $76.98 FOOD restaurants/groceries $100.00 WEEK #1 $152.01 december 2013 $325.00 TRANSACTIONS TOTAL CATEGORIES WEEKLY $8.66 CHIPOTLE 12/07/13 university, minneapolis, mn $2,048.00 $30.00 MANN THEATHERS INC 12/06/13 downtown, minneapolis, mn WIRE TRANSFER 12/05/13 university, minneapolis, mn $2,056.66 $1,200.00 $25.04 downtown, minneapolis, mn goals pocket $8.66 university, minneapolis, mn LUNDS GROCERY STORE 12/04/13 downtown, minneapolis, mn $68.32 $95.04 UTILITIES electricity/heat/cable $250.00 $886.66 rewards help CHIPOTLE 12/07/13 XCEL ENERGY 12/05/13 downtown, minneapolis, mn balance goals pocket $25.04 rewards help $8.66 university, minneapolis, mn MANN THEATHERS INC 12/06/13 $30.00 XCEL ENERGY 12/05/13 $25.04 LUNDS GROCERY STORE 12/04/13 $68.32 MACY’S 12/03/13 $19.99 downtown, minneapolis, mn downtown, minneapolis, mn downtown, minneapolis, mn $2,086.66 XCEL ENERGY 12/05/13 balance CHIPOTLE 12/07/13 downtown, minneapolis, mn balance goals pocket rewards help
  • 12. 12:34 AM Verizon goals Verizon 12:34 AM overview 100% goals 100% OVERVIEW WINTER CLOTHES $75.01 MACY’S 12/03/13 $19.99 MONTHLY SAVINGS $35.00 september-december 2013 SHORT-TERM downtown, minneapolis, mn JT CONCERT november 2013 WINTER CLOTHES $100.00 MARSHALLS 11/29/13 $5.00 downtown, minneapolis, mn REDUCE SPENDINGS BY 10% MONTHLY SAVINGS $23.00 MONTHLY SAVINGS $42.00 october 2013 SKI TRIP september 2013 LONG-TERM STUDENT LOAN balance goals pocket rewards help balance goals pocket rewards help
  • 13. 12:34 AM Verizon Verizon 100% 12:34 AM 100% help rewards OVERVIEW Winter clothes THE NORTH FACE 0.2 miles COLUMBIA SPORTSWEAR 0.5 miles MACY’S 1.5 miles MIDWEST MOUNTAINEERING 2.5 miles THRIFTY OUTFITTERS 2.6 miles uptown, minneapolis, mn x1 x0 x3 uptown, minneapolis, mn SMALL REWARDS FREE STARBUCKS COFFEE due 12/31/13 $2.00 OFF GLOVES USE SAVE USE SAVE due 02/14/14 1% CASH BACK AT LUNDS due 12/19/13 USE SAVE downtown, minneapolis, mn west bank, minneapolis, mn west bank, minneapolis, mn Q W E R T Y U I O P BIG REWARDS A S D F G H J K L UPGRADE SEATING FOR JT CONCERT due 03/31/14 USE Z X C V B N M 123 balance goals pocket rewards help space return
  • 14. YOU ARE NOT ALONE YOU HAVE IN YOUR pocket
  • 18. BENEFITS potential alliances FOR US BANK BRIDGING THE GAP lasting relationships ability to connect customer loyalty and retention daily interaction relevant and compelling product insights cross sell financial products
  • 19. pocket EVERYTHING YOU NEED IS EVERYTHING YOU NEED IS IN YOUR