Today's smart publishers sit at the intersection of content and commerce, possessing large and motivated audiences and deep consumer data. True innovation, however, is needed to harness this powerful access and drive sales. What technologies resonate with consumers and brands, particularly regarding mobile shopping? What are best practices when appealing to millennials? POPSUGAR’s EVP of Product Marketing and Sales Strategy will share market insights and reveal some of their breakthrough products and tools designed to drive the all-important purchase click.
It’s time for a move to the Middleburbs, where we take refuge in content safe havens and our brand expectations are continuously rising. And with a new generation of tech-obsessed consumers entering adulthood, today’s cultural landscape is changing and creating new opportunities for marketers. Mindshare North America's latest Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Next Generation of Fundraising Today and Tomorrowhjc
Michael Johnston, Founder and President, hjc, gives a profile of four generations of Canadian donors: how do they give, where do they give and how can you build the most effective relationship with them.
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...Blackbaud
Presented by Michael Johnston President and Founder of HJC
All generations are not created equal. Are you optimizing your outreach and
fundraising to connect with each group? In this 45 min session Michael will lead us
through key giving treads for the baby boomers and matures, offering tips and
tricks on how to optimize your fundraising efforts and much more. Boomers
contribute 43% of all giving, are you neglecting this important generation in your
everyday efforts?
How social segments can improve your marketing impact, presented by David Rab...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, MotiveQuest's David Rabjohns explains how you identify, engage, and measure your impact on micro markets.
He shares his ideas based on his experience working with social marketing pioneers at brands like General Mills, Samsung, and Ford.
Today's smart publishers sit at the intersection of content and commerce, possessing large and motivated audiences and deep consumer data. True innovation, however, is needed to harness this powerful access and drive sales. What technologies resonate with consumers and brands, particularly regarding mobile shopping? What are best practices when appealing to millennials? POPSUGAR’s EVP of Product Marketing and Sales Strategy will share market insights and reveal some of their breakthrough products and tools designed to drive the all-important purchase click.
It’s time for a move to the Middleburbs, where we take refuge in content safe havens and our brand expectations are continuously rising. And with a new generation of tech-obsessed consumers entering adulthood, today’s cultural landscape is changing and creating new opportunities for marketers. Mindshare North America's latest Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Next Generation of Fundraising Today and Tomorrowhjc
Michael Johnston, Founder and President, hjc, gives a profile of four generations of Canadian donors: how do they give, where do they give and how can you build the most effective relationship with them.
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...Blackbaud
Presented by Michael Johnston President and Founder of HJC
All generations are not created equal. Are you optimizing your outreach and
fundraising to connect with each group? In this 45 min session Michael will lead us
through key giving treads for the baby boomers and matures, offering tips and
tricks on how to optimize your fundraising efforts and much more. Boomers
contribute 43% of all giving, are you neglecting this important generation in your
everyday efforts?
How social segments can improve your marketing impact, presented by David Rab...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, MotiveQuest's David Rabjohns explains how you identify, engage, and measure your impact on micro markets.
He shares his ideas based on his experience working with social marketing pioneers at brands like General Mills, Samsung, and Ford.
Over the past few decades, the demographics and psychographics of people have shifted. As has the world around through through the prevalence of technology, content and social communications. These factors have shifted what people look for when deciding where to live. As a result, cities are having to change the ways in which they plan their spaces, provide services and communicate with current and prospective residents. Assuming they want to remain relevant, that is. Marketers in the private sector have been doing these things successfully for hundreds of years. It is time cities learned a thing or two from marketers in order to use more modern tools such as big data and content marketing to attract and retain visitors and residents.
Presented by Michael Barber and Matt Carmichael from Livability.com
2017 NYSCOSS Presentation - Distrupting Poverty - A Moral ImperativeRobert Mackey
It is more likely Americans will experience downward social mobility than upward. Poverty is increasing in alarming fashion. What does this mean for learning, teaching, and leading public schools? How can leadership teams re-engineer their district to disrupt poverty's effects? Public schools stand at the threshold of a system that has behind it a history of over five decades of testing for identification and accountability since ESEA was first enacted. In front of them is a landscape that is shaped by dramatic changes in demographics; ever-changing technology; significant generational differences; and, policy changes at both the federal and state level that could deliver long sought after changes to top down accountability concepts. As educators, we can stand in the threshold, teaching and leading based on our past, or we can step through the door and facilitate learning in this new and constantly shifting environment. Fifty-on percent of school children attending public schools in America live in poverty based on the federal definition. We have disaggregated student demographic data as it relates to achievement for many years to determine improvement initiatives. In recent years we have experienced significant increases in the costs associated with remedial instruction and special education; both while overall student enrollment in most rural schools is decreasing. The percentage of students eligible for free and reduced lunch has reached all-time highs in many rural schools, even mirroring urban numbers. What are the implications of all this in the schoolhouse when it comes to teaching and leading? How can a school board support the work of a district improvement team to disrupt the impact of poverty when it comes to ensuring ALL students learn at high levels?
USING SOCIAL MEDIA TO INFLUENCE POSITIVE BEHAVIOUR CHANGESocial Change UK
How can social media influence positive beahviour change? Can social media change the world? Kelly Evans gave this presentation at the East of England Social Marketing and behaviour Change conference in 2012 for the Chartered Institute of Marketing (CIM)
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
What Cities Can Learn from Marketers: Livability Presentation: TN City Manage...Livability.com
What Cities Can Learn from Marketers: Big Data, Content Marketing and the new Urban Tool Kit. A presentation from Livability.com's Matt Carmichael and Michael Barber.
Will it be the Millennials or the Boomers who shape our cities and suburbs in the decades to come?
What will these places and spaces look like? Will the Millennials follow the same paths their parents did and move to the suburbs? Will empty nesters sell their single family homes and move to more urban, walkable locations? These questions have been the topic of many debates in cities around the country. In this session, watch the debate take shape and see if these great debaters can change your opinions about these two markets and their influence.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
4. KEY INSIGHT
MILLENNIALS
FINANCIAL REALITY
MILLENNIALS want EMPOWERMENT
with regards to their FINANCES,
but they do not know how to TRACK and MANAGE
their SPENDING, yet they do not feel
they deserve a FINANCIAL PLANNER
5. CONCEPT
FINANCIAL PLANNER
IN YOUR POCKET
convenience empowerment
advice meaning education
context relevance
GUIDANCE
awareness enabling real-time
8. PRODUCT
MOBILE APP
FINANCES ON-THE-GO
Verizon
8:23 AM
100%
Sunday
30
App Store
Settings
Weather
Calendar
Clock
Camera
Photos
App Store
Notes
Twitter
Facebook
Reminders
Movies
Music
Pocket
iTunes Store
Facetime
Maps
Phone
Mail
Messages
Safari
pocket
by
9. 12:34 AM
Verizon
100%
pocket
12:34 AM
Verizon
100%
consult
pocket
WELCOME!
pocket is your personal
finance planner on-the-go
pocket is here for you
when you need it
and where you need it
WHERE DO YOU THINK YOU SPEND MOST
OF YOUR MONEY?
Food
Entretainment
Clothing
Personal Care
Home Goods
Rent
Utilities
Other:
WHAT IS YOUR #1 CONCERN REGARDING
YOUR FINANCES?
GET STARTED
Paying off your student loan
Paying your monthly bills on time
Saving for the future
have your consultation
Other:
WHAT ARE YOUR SHORT-TERM SAVING GOALS?
Game/Concert Ticket
Season Clothes
Home Improvement
balance
goals
pocket
rewards
help
balance
goals
Trip
Other:
pocket
rewards
help
10. 12:34 AM
Verizon
100%
pocket
Verizon
pocket
12:34 AM
100%
chat
How can I help you?
CHECK IN
I just saw a coat at NORTH
FACE that is a little over $75,
where would I have to reduce
my spendings to afford it?
update your consultation
TALK to pocket
CHAT with pocket
You can use this week’s JT
concert savings or reduce this
week’s coffee purchases to two.
UPDATES
Great! Please change my savings Send
Last purchase: CHIPOTLE 12/07/13
HEY! THE NORTH FACE is around the corner
Q W E R T Y U I O P
You have $75 to spend on WINTER CLOTHES
A S D F G H J K L
Treat yourself! Free STARBUCKS coffee
balance
goals
pocket
rewards
Z X C V B N M
help
123
space
return
11. 12:34 AM
Verizon
100%
balance
12:34 AM
Verizon
balance
total
Search transactions
100%
Search transactions
TRANSACTIONS
$2,048.00
TOTAL
100%
balance
total
Search transactions
ACCOUNT 0000
12:34 AM
Verizon
TRANSACTIONS
CATEGORIES
WEEKLY
TOTAL CATEGORIES
WEEKLY
available balance
$76.98
FOOD
restaurants/groceries
$100.00
WEEK #1
$152.01
december 2013
$325.00
TRANSACTIONS
TOTAL
CATEGORIES WEEKLY
$8.66
CHIPOTLE 12/07/13
university, minneapolis, mn
$2,048.00
$30.00
MANN THEATHERS INC 12/06/13
downtown, minneapolis, mn
WIRE TRANSFER 12/05/13
university, minneapolis, mn
$2,056.66
$1,200.00
$25.04
downtown, minneapolis, mn
goals
pocket
$8.66
university, minneapolis, mn
LUNDS GROCERY STORE 12/04/13
downtown, minneapolis, mn
$68.32
$95.04
UTILITIES
electricity/heat/cable
$250.00
$886.66
rewards
help
CHIPOTLE 12/07/13
XCEL ENERGY 12/05/13
downtown, minneapolis, mn
balance
goals
pocket
$25.04
rewards
help
$8.66
university, minneapolis, mn
MANN THEATHERS INC 12/06/13
$30.00
XCEL ENERGY 12/05/13
$25.04
LUNDS GROCERY STORE 12/04/13
$68.32
MACY’S 12/03/13
$19.99
downtown, minneapolis, mn
downtown, minneapolis, mn
downtown, minneapolis, mn
$2,086.66
XCEL ENERGY 12/05/13
balance
CHIPOTLE 12/07/13
downtown, minneapolis, mn
balance
goals
pocket
rewards
help
12. 12:34 AM
Verizon
goals
Verizon
12:34 AM
overview
100%
goals
100%
OVERVIEW
WINTER CLOTHES
$75.01
MACY’S 12/03/13
$19.99
MONTHLY SAVINGS
$35.00
september-december 2013
SHORT-TERM
downtown, minneapolis, mn
JT CONCERT
november 2013
WINTER CLOTHES
$100.00
MARSHALLS 11/29/13
$5.00
downtown, minneapolis, mn
REDUCE SPENDINGS BY 10%
MONTHLY SAVINGS
$23.00
MONTHLY SAVINGS
$42.00
october 2013
SKI TRIP
september 2013
LONG-TERM
STUDENT LOAN
balance
goals
pocket
rewards
help
balance
goals
pocket
rewards
help
13. 12:34 AM
Verizon
Verizon
100%
12:34 AM
100%
help
rewards
OVERVIEW
Winter clothes
THE NORTH FACE
0.2 miles
COLUMBIA SPORTSWEAR
0.5 miles
MACY’S
1.5 miles
MIDWEST MOUNTAINEERING
2.5 miles
THRIFTY OUTFITTERS
2.6 miles
uptown, minneapolis, mn
x1
x0
x3
uptown, minneapolis, mn
SMALL REWARDS
FREE STARBUCKS COFFEE
due 12/31/13
$2.00 OFF GLOVES
USE SAVE
USE SAVE
due 02/14/14
1% CASH BACK AT LUNDS
due 12/19/13
USE SAVE
downtown, minneapolis, mn
west bank, minneapolis, mn
west bank, minneapolis, mn
Q W E R T Y U I O P
BIG REWARDS
A S D F G H J K L
UPGRADE SEATING FOR JT CONCERT
due 03/31/14
USE
Z X C V B N M
123
balance
goals
pocket
rewards
help
space
return
19. BENEFITS
potential
alliances
FOR US BANK
BRIDGING THE GAP
lasting relationships
ability to connect
customer
loyalty
and retention
daily interaction
relevant
and compelling
product
insights
cross sell
financial products