Kabita Nepali created a magazine advertisement to promote an artist's debut album. She went through several stages of layout design before deciding on the final version. The final ad features the artist's image from the album digipak cover. Kabita chose this image because it would allow consumers to easily find the related digipak product. The ad's simple design stands out while providing just enough information, like the album being debut and now available, to intrigue consumers without giving away too many details. The goal was to create an eye-catching and appealing advertisement that would encourage consumers to learn more about the artist and purchase the album.

1. Planning my Magazine
advert
By Kabita Nepali

2. For my magazine advertisement, I decided to pick this picture in the
beginning of producing my magazine advert. This image is of one of the
artists from the digipak. Therefore, immediately the consumer might notice
a synergy between the products, or will be easy to find it if they are looking
for the digipak.
I chose this image at first because I thought it signified like she was facing
away from what she needed to look at therefore, she is looking away trying
to find something, which can be linked into the music video, where we
could see her trying to find someone that she needed.

3. Stage 1: Final stage:stage 2:
Here are the different stages I went through to figure out the way my magazine advert would appeal to my target market the
most.

4. I had three different stages
trying to figure out the different
layouts for the image, until I
found this layout (right) that I
liked the most, therefore, I
ended up using it. This is
because I found that it keeps
the advert simple while also
presenting the consumer with
enough knowledge to be able
to understand what type of
advertisement this is and
appeal to them this way.

5. In these images I was producing the layout,
structuring it until, I found it appealing as well
as showing enough evidence to the consumer
to get their attention, I thought that by doing
this it would appeal to them more and they
would want to know more information on the
product.

6. In these images, I was trying to figure
out how I can make the advert more
appealing to the market as they
should find it appealing at forst glance,
therefore, in these images I was trying
to make it as appealing as I could
while still making it interesting.

7. Here are the two
images of before
(left) and after
(right):

8. Here is the picture that I ended up choosing
for my magazine advert:
I chose this picture
as it was the front
cover of my
digipak magazine
and comparing to
the stages before,
I found that it
would be more
useful to the
consumer to use
the front cover of
the digipak in
order for them to
locate it easily if
they want to
purchase it. In this image (Above), I was producing the magazine advert to
the way that made the front cover/main image, stand out more
and this way it makes the advert seem more interesting as it
doesn’t follow the stereotypical conventions and is simple as a
contrast to the main image which is filled with colours and large
texts that are eye catching.

9. Here is my final production of the magazine advert, I chose this as, it seemed
more appealing to the target market, it was very eye catching and also very
intriguing as it didn’t give off too much information as well as make it seem
enjoyable. Also, the image used is the same image form the digipak,
therefore, making it easier for the consumer to locate them and this means
that if the magazine advert is appealing then, the digipak would most likely
get more consumers as they would want to know more about the artist
through the magazine advert.
I decided to use the text in this structure, as the two highlight points were
‘DEBUTE ALUM’ and ‘OUT NOW’, they were the first points that are eye
catching therefore, if the consumer looks at the magazine advert they would
immediately see that after the main image of the artist, hiding behind the
word hide, then, the middle text ‘INCLUDES THE SINGLES.. #1
INTERNATIONAL HIT…’ would keep them interested about the artist and
make them want to know more as they may have heard the music
somewhere or, if they didn’t know those songs were from this artist etc.
Overall, the magazine advert has been designed to appeal to the target
group/ the consumer of the magazine in the best appealing way possible
that gives them an idea of what their music genre might be and what they
are aiming for.