SlideShare a Scribd company logo
HI!
I heard you were looking for a Marketing Manager?
This is my application for the job at
Instead of eating processed junk,
produced in dirty factories,
full of bad fat and leftovers from other processes…
I believe our furry friends should be offered
healthy, nutritional and natural food,
full of raw ingredients
Products that are specifically designed to their needs,
to keep them lively and healthy all their lives
I have had four dogs and
I know how difficult it is to find proper food for your best friend
That is why I want to work with Lily and promote a
brand that I can be proud of!
and I believe I would make a great
Marketing Manager for Lily’s Kitchen
My name is Jaakko
Even though I am only in the beginning of my career,
I have a lot of experience, great customer-centric approach
and a professional attitude
Career
Experience and
Attitude
I was born in Finland, but I am not
like the Finnish Spitz – always
barking for nothing…
I am more like the English Boxer –
not pretty, but brave, determined
and resilient
When I get my jaws on something,
I will chew it properly
I am experienced with all elements of brand marketing and
modern marketing mix, as well as sales
In my current job at Honey Monster Foods
I have been working with brands like
Honey Monster, Harvest Cheweee and Dormen
In this role I have been executing successfully four major
duties:
Managing packaging, promotional and PoS material
development, and social media activities of 3 different brands
in collaboration with design, print, social media and PR
agencies
Contributing to new product and brand development, brand
planning and execution of marketing activities
Taking responsibility of the budget and PR activity around the
Honey Monster costume character; for example attending
trade shows, school visits and media visits, distributing
samples and creating PR-stunts
Conducting secondary marketing and social media research for
the retail account management team
I am familiar with creating comprehensive plans for marketing
activities or business development efforts:
At Honey Monster Foods I was responsible for creating a
marketing calendar for the Honey Monster character
Few years ago I was working on an ecological winery in Spain
planning the export strategy, managing foreign customer
relationships and selling ecological wines
As the President of my university wine club, my responsibility
was to plan the event calendar and budget and lead events for
audiences of up to 100 people
I have university degrees in Business and
Food Science
This means I understand the business and marketing side
as well as the nutritional and manufacturing side
of pet food products
I also have experience with product and packaging
development in the food industry
Maybe I could help you with new product concepts, or
perhaps ecological packaging materials?
I possess excellent social media and analytical skills,
which I could use to design surprising digital
marketing campaigns and produce interesting social
media content for Lily’s loyal followers
I’m a great team player and would certainly fit a pack of other
pet-loving professionals
Please check my CV for more details of my experience
I look forward to hearing from you!
Jaakko Savolainen
jia.savolainen@gmail.com
Thank you for your time and consideration

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JaakkoHeartLily's

  • 1.
  • 2. HI!
  • 3. I heard you were looking for a Marketing Manager?
  • 4. This is my application for the job at
  • 5. Instead of eating processed junk, produced in dirty factories, full of bad fat and leftovers from other processes…
  • 6. I believe our furry friends should be offered healthy, nutritional and natural food, full of raw ingredients
  • 7. Products that are specifically designed to their needs, to keep them lively and healthy all their lives
  • 8. I have had four dogs and I know how difficult it is to find proper food for your best friend
  • 9. That is why I want to work with Lily and promote a brand that I can be proud of!
  • 10. and I believe I would make a great Marketing Manager for Lily’s Kitchen My name is Jaakko
  • 11. Even though I am only in the beginning of my career, I have a lot of experience, great customer-centric approach and a professional attitude Career Experience and Attitude
  • 12. I was born in Finland, but I am not like the Finnish Spitz – always barking for nothing…
  • 13. I am more like the English Boxer – not pretty, but brave, determined and resilient When I get my jaws on something, I will chew it properly
  • 14. I am experienced with all elements of brand marketing and modern marketing mix, as well as sales
  • 15. In my current job at Honey Monster Foods I have been working with brands like Honey Monster, Harvest Cheweee and Dormen
  • 16. In this role I have been executing successfully four major duties: Managing packaging, promotional and PoS material development, and social media activities of 3 different brands in collaboration with design, print, social media and PR agencies Contributing to new product and brand development, brand planning and execution of marketing activities Taking responsibility of the budget and PR activity around the Honey Monster costume character; for example attending trade shows, school visits and media visits, distributing samples and creating PR-stunts Conducting secondary marketing and social media research for the retail account management team
  • 17. I am familiar with creating comprehensive plans for marketing activities or business development efforts: At Honey Monster Foods I was responsible for creating a marketing calendar for the Honey Monster character Few years ago I was working on an ecological winery in Spain planning the export strategy, managing foreign customer relationships and selling ecological wines As the President of my university wine club, my responsibility was to plan the event calendar and budget and lead events for audiences of up to 100 people
  • 18. I have university degrees in Business and Food Science This means I understand the business and marketing side as well as the nutritional and manufacturing side of pet food products
  • 19. I also have experience with product and packaging development in the food industry Maybe I could help you with new product concepts, or perhaps ecological packaging materials?
  • 20. I possess excellent social media and analytical skills, which I could use to design surprising digital marketing campaigns and produce interesting social media content for Lily’s loyal followers
  • 21. I’m a great team player and would certainly fit a pack of other pet-loving professionals Please check my CV for more details of my experience
  • 22. I look forward to hearing from you! Jaakko Savolainen jia.savolainen@gmail.com Thank you for your time and consideration