This is a short presentation about recent content marketing projects we have successfully launched for our customers. Short case studies about editorial custom content creation projects.
Content marketing case study - EVG - Multilingual content marketing agencyEric Ingrand
EnVeritas Group provides content marketing solutions including content creation, localization, digital asset management, and 3D imaging services. They help clients win their "Zero Moment of Truth" by providing relevant content across platforms throughout the customer's shopping and purchasing process. EnVeritas Group has over a decade of experience in content marketing and can create customized content strategies and campaigns for clients in various industries.
Marketing Using Google Adwords - IntrodcutionKaushal Shah
The document provides an overview of using Google Adwords for digital marketing. It discusses Adwords facts and figures, including that Adwords accounts for 97% of Google's revenue and businesses see on average $2 in revenue for every $1 spent. The topics covered include introducing Adwords and its benefits, performing keyword research, setting up ad campaigns, using Adwords extensions, optimizing landing pages, and whether Adwords can be profitable. The document aims to help marketers understand and leverage Google Adwords.
Kendal Shoobridge, a marketing manager with 20 years of experience, presented a 4 step process for understanding search engines and Google. The presentation covered choosing keywords, calls to action, content marketing, case studies of Exa clients like Diadora and Pack & Send, and concluded by offering a free digital strategy consultation. The key points were understanding search engine ranking, using targeted keywords to attract relevant leads, having clear calls to action, and content marketing to generate lead forms.
We are Zoocha, an innovative creative digital agency, based in Hertford, UK. We are experts in delivering website design, search engine optimisation, ecommerce, content management and marketing services.
The document summarizes trends in online marketing presented at a winter conference by James Basbas and Tony Matos of Altos, a marketing firm. It discusses growing trends such as email marketing, search engine marketing, and mobile marketing. It provides details on search advertising through Google AdWords and how to build targeted search campaigns. Metrics for evaluating campaign performance and the value of clicks and conversions are also reviewed.
This document outlines various digital marketing services including developing a unique selling proposition, web content, paid advertising campaigns on Google and Facebook, email marketing campaigns, re-marketing graphics, auto-responders, and advising clients on sales funnels.
This document summarizes trends in online marketing presented by James Basbas. Some key points covered include the growth of online advertising spending, especially on mobile. Tools like search advertising on Google AdWords and display advertising help businesses target customers online in a cost-effective manner. Proper keyword analysis, landing pages, and ongoing optimization are important to build successful search campaigns. Reporting and metrics help measure campaign performance and ROI.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium
Content marketing case study - EVG - Multilingual content marketing agencyEric Ingrand
EnVeritas Group provides content marketing solutions including content creation, localization, digital asset management, and 3D imaging services. They help clients win their "Zero Moment of Truth" by providing relevant content across platforms throughout the customer's shopping and purchasing process. EnVeritas Group has over a decade of experience in content marketing and can create customized content strategies and campaigns for clients in various industries.
Marketing Using Google Adwords - IntrodcutionKaushal Shah
The document provides an overview of using Google Adwords for digital marketing. It discusses Adwords facts and figures, including that Adwords accounts for 97% of Google's revenue and businesses see on average $2 in revenue for every $1 spent. The topics covered include introducing Adwords and its benefits, performing keyword research, setting up ad campaigns, using Adwords extensions, optimizing landing pages, and whether Adwords can be profitable. The document aims to help marketers understand and leverage Google Adwords.
Kendal Shoobridge, a marketing manager with 20 years of experience, presented a 4 step process for understanding search engines and Google. The presentation covered choosing keywords, calls to action, content marketing, case studies of Exa clients like Diadora and Pack & Send, and concluded by offering a free digital strategy consultation. The key points were understanding search engine ranking, using targeted keywords to attract relevant leads, having clear calls to action, and content marketing to generate lead forms.
We are Zoocha, an innovative creative digital agency, based in Hertford, UK. We are experts in delivering website design, search engine optimisation, ecommerce, content management and marketing services.
The document summarizes trends in online marketing presented at a winter conference by James Basbas and Tony Matos of Altos, a marketing firm. It discusses growing trends such as email marketing, search engine marketing, and mobile marketing. It provides details on search advertising through Google AdWords and how to build targeted search campaigns. Metrics for evaluating campaign performance and the value of clicks and conversions are also reviewed.
This document outlines various digital marketing services including developing a unique selling proposition, web content, paid advertising campaigns on Google and Facebook, email marketing campaigns, re-marketing graphics, auto-responders, and advising clients on sales funnels.
This document summarizes trends in online marketing presented by James Basbas. Some key points covered include the growth of online advertising spending, especially on mobile. Tools like search advertising on Google AdWords and display advertising help businesses target customers online in a cost-effective manner. Proper keyword analysis, landing pages, and ongoing optimization are important to build successful search campaigns. Reporting and metrics help measure campaign performance and ROI.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium
Creating local content for global audiencesChrista Sorauf
This document discusses how creating local content can help connect with global audiences. It recommends using local content to win consumers' "zero moment of truth" when researching purchases online. The document outlines strategies for localization like competitive analysis, keyword research, and local interviews to target local audiences. It also discusses topics like translation versus localization, multilingual search engine optimization, creating style guides for consistency, and keeping local content fresh.
Green Hectares Rural Tech Workshop - Google Adwords CampaignGreen Hectares
This document provides an overview of Google AdWords campaigns. It explains that AdWords uses automated auctions to display searched keywords under the "Sponsored Link" section. It also outlines some key AdWords terminology, how to set up an account and campaign, optimize keywords and ads, and use the content network to generate more listings. Tips are provided for structuring accounts, writing effective ads and keywords, and setting appropriate campaign goals.
Content marketing involves creating and sharing meaningful, targeted, and authentically helpful content across various channels to attract and engage consumers, driving profitable customer action. An effective content marketing strategy establishes a content hub and social media presence, uses tactics like blogging and video, and outsources content creation to a provider to gain benefits like increased brand loyalty, thought leadership, and lead generation.
This document provides an overview of Google AdWords, including what it is, how it works, and the basics of setting up campaigns. It discusses how AdWords allows advertisers to reach 66.5% of US web searches and 85% of global searches. The basics of getting started include choosing relevant keywords, creating compelling ads and landing pages, and setting up analytics to measure results. It also reviews features like keywords, ad extensions, campaign reporting and linking analytics to optimize campaigns. The presentation aims to cover the high-level overview in the first week with a campaign setup walkthrough planned for the following week.
This document outlines Charles Schwab's 360 content marketing strategy to influence investors' perceptions and engage them through useful and thought-provoking content across various channels. The strategy integrates owned, earned, and paid media by developing content based on consumer mindsets and distributing it through their website, mobile app, videos, articles and paid social media. Initial tests showed the approach increased interaction rates while lowering costs per interaction. The goal is to expand Schwab's expert reach and increase awareness through content distribution with less spending than traditional tactics.
Businesses have already mapped out their 2011 marketing campaigns. One important tactic to consider is Search Engine Optimization (SEO). At any time, SEO represents an immense opportunity to generate traffic to your site, increase ranking and support in closing deals.
So what 2010 tactics should you consider for next year?
In Webmarketing123's webinar 2010 Review of SEO Best Practices you'll find out:
• How to maintain ROI with the start of the New Year.
• How to attract targeted site visitors and improve site ranking.
• How to create compelling content for your site.
• How to leverage your competitors’ SEO tactics.
How to Scale Your ABM Strategy With Personalized ContentUberflip
This SlideShare shows how Snowflake saw a massive increase in engagement, conversions, and click-through rates. With the combination of Terminus and Uberflip, they were able to see 149 times more conversions for their one-to-one advertising.
With Uberflip and Terminus, Snowflake was able to land one of their top target accounts that previously had no traction or engagement, but after landing on their personalized stream, contacted the sales team directly to become a new customer.
Growing your business with digital marketingPaul Falla
This document provides an overview of digital marketing strategies and services offered by Searchsmart, including:
- Searchsmart was founded in 2000 focusing on SEO and later Google AdWords, and is one of the first companies in Australia to use these strategies.
- Their services include website development, SEO, social media, search marketing, display advertising, video marketing, and analytics to help drive traffic to clients' websites.
- The document discusses how each channel can help businesses get found online, attract customers, and reach audiences in flexible and measurable ways.
SodaPop Media is a full-service creative design and digital marketing firm located in Dallas, Texas. Since 2004, they have provided marketing solutions and results that help clients drive leads, increase sales, boost brand awareness, and retain customers. SodaPop offers services including website design, interactive presentations, branding, print graphics, and digital marketing campaigns. They emphasize flexibility, speed, and cost-effective solutions tailored to each client's unique needs and budget.
Kevin Guill, the Director of Digital Services at RezStream, gave a presentation on content marketing and social media strategies. He discussed developing quality, useful content according to a defined strategy and schedule. He also covered the five stages of travel and how content can assist travelers at each stage. Finally, he reviewed best practices for social media and common metrics to track engagement.
We are the best IT service provider in India. We provide the best training to our students and guide them to achieve their best carrier in IT industry.
Ask Media Solution is a leading web design, promotion, and computing company in Pune, India specializing in web design and search engine optimization. They aim to help clients maximize business potential through leveraging the internet. Their process involves an initial proposal review, designing a site theme, content placement, testing and approvals, authentication, and launch. Ask Media Solution provides one-on-one consultancy, participates in all planning and strategy, and allows clients to review and approve all website work through an online manager.
This document provides an overview of getting started with Google Adwords, including what Adwords is, what is needed to set up a campaign, and how to plan a campaign. The key aspects covered are selecting relevant keywords, creating compelling ads by choosing headlines, descriptions and imagery that match search intent, and setting up the campaign for reporting and optimization. Sample templates and tools are referenced to aid in keyword research and ad design.
Mechanics of Pay Per-Click Marketing by Lisa KirkmanRenoTahoeAMA
This document provides an overview of pay-per-click marketing and search engine marketing. It discusses why search campaigns are effective at attracting ready buyers, the tools used in SEM including keywords, text ads and landing pages. It also covers optimizing ads, managing budgets and ROI, and expanding ad distribution. The presentation aims to demonstrate how to use SEM most efficiently to draw ideal customers and shorten the sales cycle.
For online promoters, content is an important part of their work. First they need content and then many effective ways to promote their content online. They need to use various strategies like setting objective, understanding audience, putting unique ideas, sharing, sales metrics and lead generation, analyzing their requirements and tracing their locations for their successful content marketing work.
This document provides 7 tips for redesigning a website to attract more visitors and leads. The tips are: 1) Focus on goals of more visitors and leads. 2) Inventory existing website assets and protect them during redesign. 3) Spend resources on remarkable content rather than design. 4) Create an ongoing content strategy. 5) Enable conversion experiments. 6) Include a blog, RSS feeds, landing pages, and SEO. 7) Measure success using metrics like visitors and leads. The overall message is that the goal of a website redesign should be improved business results through increased quality content and conversion optimization rather than a unique design.
2016-08-01 SBT Fully Charged in 90 (Google Adwords)Arron Edwards
Arron Edwards, owner of marketing agency Totali for 10 years, will discuss how to use Google AdWords and landing pages effectively. He will cover setting up campaigns and keywords, optimizing landing pages for conversions, and using Google Analytics goals to improve ads. The purpose is to help businesses understand and save money with AdWords while creating landing pages that drive results. Questions are welcome to make the discussion fun and useful.
This document provides guidance on effectively using the blackboard in teaching. It outlines that the blackboard is a very useful visual aid that is always available. It emphasizes the importance of developing good techniques for writing clearly, standing to not block visibility, writing in a straight line, and talking as writing to engage students. Specific tips include writing large enough for all to see, asking students for input, and demonstrating these techniques.
El documento proporciona información sobre diferentes tipos de materiales de construcción y tecnología, incluyendo metales ferrosos y no ferrosos, acero, hierro, fundición, aluminio, cobre, cemento Portland y variedades de yeso.
Creating local content for global audiencesChrista Sorauf
This document discusses how creating local content can help connect with global audiences. It recommends using local content to win consumers' "zero moment of truth" when researching purchases online. The document outlines strategies for localization like competitive analysis, keyword research, and local interviews to target local audiences. It also discusses topics like translation versus localization, multilingual search engine optimization, creating style guides for consistency, and keeping local content fresh.
Green Hectares Rural Tech Workshop - Google Adwords CampaignGreen Hectares
This document provides an overview of Google AdWords campaigns. It explains that AdWords uses automated auctions to display searched keywords under the "Sponsored Link" section. It also outlines some key AdWords terminology, how to set up an account and campaign, optimize keywords and ads, and use the content network to generate more listings. Tips are provided for structuring accounts, writing effective ads and keywords, and setting appropriate campaign goals.
Content marketing involves creating and sharing meaningful, targeted, and authentically helpful content across various channels to attract and engage consumers, driving profitable customer action. An effective content marketing strategy establishes a content hub and social media presence, uses tactics like blogging and video, and outsources content creation to a provider to gain benefits like increased brand loyalty, thought leadership, and lead generation.
This document provides an overview of Google AdWords, including what it is, how it works, and the basics of setting up campaigns. It discusses how AdWords allows advertisers to reach 66.5% of US web searches and 85% of global searches. The basics of getting started include choosing relevant keywords, creating compelling ads and landing pages, and setting up analytics to measure results. It also reviews features like keywords, ad extensions, campaign reporting and linking analytics to optimize campaigns. The presentation aims to cover the high-level overview in the first week with a campaign setup walkthrough planned for the following week.
This document outlines Charles Schwab's 360 content marketing strategy to influence investors' perceptions and engage them through useful and thought-provoking content across various channels. The strategy integrates owned, earned, and paid media by developing content based on consumer mindsets and distributing it through their website, mobile app, videos, articles and paid social media. Initial tests showed the approach increased interaction rates while lowering costs per interaction. The goal is to expand Schwab's expert reach and increase awareness through content distribution with less spending than traditional tactics.
Businesses have already mapped out their 2011 marketing campaigns. One important tactic to consider is Search Engine Optimization (SEO). At any time, SEO represents an immense opportunity to generate traffic to your site, increase ranking and support in closing deals.
So what 2010 tactics should you consider for next year?
In Webmarketing123's webinar 2010 Review of SEO Best Practices you'll find out:
• How to maintain ROI with the start of the New Year.
• How to attract targeted site visitors and improve site ranking.
• How to create compelling content for your site.
• How to leverage your competitors’ SEO tactics.
How to Scale Your ABM Strategy With Personalized ContentUberflip
This SlideShare shows how Snowflake saw a massive increase in engagement, conversions, and click-through rates. With the combination of Terminus and Uberflip, they were able to see 149 times more conversions for their one-to-one advertising.
With Uberflip and Terminus, Snowflake was able to land one of their top target accounts that previously had no traction or engagement, but after landing on their personalized stream, contacted the sales team directly to become a new customer.
Growing your business with digital marketingPaul Falla
This document provides an overview of digital marketing strategies and services offered by Searchsmart, including:
- Searchsmart was founded in 2000 focusing on SEO and later Google AdWords, and is one of the first companies in Australia to use these strategies.
- Their services include website development, SEO, social media, search marketing, display advertising, video marketing, and analytics to help drive traffic to clients' websites.
- The document discusses how each channel can help businesses get found online, attract customers, and reach audiences in flexible and measurable ways.
SodaPop Media is a full-service creative design and digital marketing firm located in Dallas, Texas. Since 2004, they have provided marketing solutions and results that help clients drive leads, increase sales, boost brand awareness, and retain customers. SodaPop offers services including website design, interactive presentations, branding, print graphics, and digital marketing campaigns. They emphasize flexibility, speed, and cost-effective solutions tailored to each client's unique needs and budget.
Kevin Guill, the Director of Digital Services at RezStream, gave a presentation on content marketing and social media strategies. He discussed developing quality, useful content according to a defined strategy and schedule. He also covered the five stages of travel and how content can assist travelers at each stage. Finally, he reviewed best practices for social media and common metrics to track engagement.
We are the best IT service provider in India. We provide the best training to our students and guide them to achieve their best carrier in IT industry.
Ask Media Solution is a leading web design, promotion, and computing company in Pune, India specializing in web design and search engine optimization. They aim to help clients maximize business potential through leveraging the internet. Their process involves an initial proposal review, designing a site theme, content placement, testing and approvals, authentication, and launch. Ask Media Solution provides one-on-one consultancy, participates in all planning and strategy, and allows clients to review and approve all website work through an online manager.
This document provides an overview of getting started with Google Adwords, including what Adwords is, what is needed to set up a campaign, and how to plan a campaign. The key aspects covered are selecting relevant keywords, creating compelling ads by choosing headlines, descriptions and imagery that match search intent, and setting up the campaign for reporting and optimization. Sample templates and tools are referenced to aid in keyword research and ad design.
Mechanics of Pay Per-Click Marketing by Lisa KirkmanRenoTahoeAMA
This document provides an overview of pay-per-click marketing and search engine marketing. It discusses why search campaigns are effective at attracting ready buyers, the tools used in SEM including keywords, text ads and landing pages. It also covers optimizing ads, managing budgets and ROI, and expanding ad distribution. The presentation aims to demonstrate how to use SEM most efficiently to draw ideal customers and shorten the sales cycle.
For online promoters, content is an important part of their work. First they need content and then many effective ways to promote their content online. They need to use various strategies like setting objective, understanding audience, putting unique ideas, sharing, sales metrics and lead generation, analyzing their requirements and tracing their locations for their successful content marketing work.
This document provides 7 tips for redesigning a website to attract more visitors and leads. The tips are: 1) Focus on goals of more visitors and leads. 2) Inventory existing website assets and protect them during redesign. 3) Spend resources on remarkable content rather than design. 4) Create an ongoing content strategy. 5) Enable conversion experiments. 6) Include a blog, RSS feeds, landing pages, and SEO. 7) Measure success using metrics like visitors and leads. The overall message is that the goal of a website redesign should be improved business results through increased quality content and conversion optimization rather than a unique design.
2016-08-01 SBT Fully Charged in 90 (Google Adwords)Arron Edwards
Arron Edwards, owner of marketing agency Totali for 10 years, will discuss how to use Google AdWords and landing pages effectively. He will cover setting up campaigns and keywords, optimizing landing pages for conversions, and using Google Analytics goals to improve ads. The purpose is to help businesses understand and save money with AdWords while creating landing pages that drive results. Questions are welcome to make the discussion fun and useful.
This document provides guidance on effectively using the blackboard in teaching. It outlines that the blackboard is a very useful visual aid that is always available. It emphasizes the importance of developing good techniques for writing clearly, standing to not block visibility, writing in a straight line, and talking as writing to engage students. Specific tips include writing large enough for all to see, asking students for input, and demonstrating these techniques.
El documento proporciona información sobre diferentes tipos de materiales de construcción y tecnología, incluyendo metales ferrosos y no ferrosos, acero, hierro, fundición, aluminio, cobre, cemento Portland y variedades de yeso.
This document outlines the career and experience of Elizabeth Alvarez, an immigration lawyer. It notes that she has 24 years of experience in citizenship law and currently works with Robert Cochran. It also describes her facilitation of a workshop on immigration law and preparation for future job openings in the field.
The document discusses the growing importance of content marketing. A survey found that 90% of respondents believe content marketing will become more important in the next year. However, only 38% of companies have a defined content marketing strategy and only 34% have dedicated budgets. The document also discusses the rise of new content curators like social media influencers and algorithms, and how brands can develop successful content marketing strategies through professional, social and algorithmic curation as well as developing content hubs and focusing on both durable "stock" content and daily "flow" content.
EnVeritas Group is a global content marketing firm with over 10 years of experience. They have nearly 1 million URLs created or managed by their 800+ writers and editors across offices in the US, UK, France and Mexico. EnVeritas Group helps companies grow their business by developing engaging content through their proprietary Content Lifecycle Management process and technology.
This is a general overview of EVG content marketing services. This document include great case studies about content marketing related projects. We work mostly on the digital space however we have also done some work for more traditional publishers. Brands become publishers and we like to help them!
EnVeritas Group is a global content marketing firm with over 10 years of experience. They have nearly 1 million URLs and over 800 writers and editors. EnVeritas operates content creation centers in Greenville, London, and Mexico City and partners with companies to develop engaging communications through proprietary processes to create, manage, distribute and market content.
We are a one stop shop quality content marketing firm. We write content for brands that rank online. We do it well, fast and in more than 20 languages. We write for many fortune 500 companies and have been doing so for the lat 10 years. Our customers stays because our ROI is just fantastic! Content is gold online and guess what we produce lots of Gold!
EnVeritas Group is a global content marketing firm with over 10 years of experience. It has nearly 1,000 employees located across multiple content creation centers. The company provides a full suite of content services including research, creation, management, distribution, and marketing. It works with a variety of clients across industries.
A Few Good Marketers provides marketing creative, communications, digital and interactive services by professionals with 20+ years of agency experience.
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 100-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
Barbarossa is a Digital Media and Content Marketing agency that offers practical content-based web solutions with direct and tangible results, which can be measured and optimised to improve UX, generate sales leads, boost your web traffic and create additional revenue channels. We lead with cutting edge innovation which is driven by best practice operational methodologies and top shelf technology to ensure you are leagues ahead of the competition. Our primary directive is to create emotionally engaging brand stories that customers will love and will love to share.
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Spiders Watch Technologies is a professional SEO and web design company based in Noida, India with over 100 employees. They have over a decade of experience providing top quality web solutions like website design, development, SEO, and hosting. Their team of experts focuses on consumer behavior and delivers strategic and process-oriented digital marketing services, including content writing, SEO, and website design and development, to help clients achieve their business objectives.
"Kites Solutions Limited is an Alberta-based Digital marketing company specializing in SEO (search engine optimization), digital marketing, PPC management, Google Adwords management, social media marketing & website design, and branding. We drive leads and increase brand awareness with our expert services. Whether it's through our expert Kites SEO services, high converting web design, or our other marketing services, Kites Solutions is prepared to help you meet your business goals for higher rankings and more lead conversions. We are amongst the top digital marketing companies in Alberta with a commitment to quality and a thirst for results; we want to see your rankings soar as much as you do!"
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
Next Generation Media provides various digital marketing and design services including:
1) Website development, graphic design, social media management and search engine optimization.
2) They help clients establish an online presence through setting up social media accounts and video marketing.
3) They pride themselves on creating customized digital and print solutions that meet client needs and driving customers to their clients' websites.
Content Operations: Practical Guidance and Real World Examples to Scale Your ...Curata
This document discusses scaling content operations. It recommends establishing a content marketing lead and center of excellence team to oversee content production, strategy, and analytics. It also recommends building a content marketing supply chain that plans content ideation, production, promotion and measures the impact on business goals like leads and pipeline. Finally, it suggests consolidating content marketing technology to improve reusability, consistency and analytics.
Using the Right Content Strategy to Create a Personalized Digital ExperiencePerficient, Inc.
This document discusses using the right content strategy to create personalized digital experiences. It describes Perficient, a consulting firm that helps clients implement business technology solutions. The document outlines key aspects of an effective content strategy, including segmentation, personalization, supporting multiple channels, testing, and insights. It provides examples of how the Sitecore platform allows quick wins in content authoring, personalization, multi-channel support, testing, and insights.
1. An end-to-end solution provider in the fast evolving world of interactive marketing.
2. A leader in contextual marketing with the highest number of Google certified analysts.
3. An MNC company that straddles the onshore and offshore market with equal ease.
4. SEO INDIA HIGHERUP has been able to create a unique eco-system between our different countries clients, complementing improvement and value addition in each of them on a continuous basis.
5. Constantly strives to bring the best global practices and solutions to its International clients.
6. A thought & technology leader in the space, SEO INDIA HIGHERUP constantly strives to create practical solutions to key business problems of its clients.
This document provides an agenda for a meeting that introduces the Daresay agency team and outlines their capabilities in content strategy, creation, amplification, and analytics. It begins with an introduction of the team members and is followed by information on their award-winning agency network. The remainder of the document demonstrates Daresay's end-to-end content marketing solutions and provides examples of their work for clients in the wine, spirits, and tourism industries.
Similar to Evg Content Marketing Case Studies Nov11 (20)
2. WHO WE ARE www.enveritasgroup.com EnVeritas Group is a global Content Marketing Firm dedicated to helping companies empower customers and grow their business by developing engaging, relevant and original communications through proven proprietary processes designed to create, manage , distribute and market content.
3. OUR BRAND 10+ Years Experience in Content Marketing Nearly 1,000,000 URLs with Content Either Managed and/or Created by the EnVeritas Group 800+ Writers and Editors in EnVeritas Group Network 50+ Full-Time Employees based in the US, UK, France and Mexico Proprietary Content Lifecycle Management™ (CLM) Technology Proven Processes to ENGAGE , EDUCATE & EMPOWER Your Customers www.enveritasgroup.com
4. WHERE WE OPERATE EnVeritas Group has C3 CENTERS (Custom Content Creation) Centers strategically located to serve our partners GREENVILLE C3 LONDON C3 MEXICO CITY C3 www.enveritasgroup.com
6. WHY CONTENT MARKETING www.enveritasgroup.com Old Marketing Mental Model For decades, marketing has been about three critical moments and pre-shopping was only for big ticket items like cars, homes or expensive electronics.
7. WHY CONTENT MARKETING www.enveritasgroup.com New Marketing Mental Model Now, consumers research EVERYTHING - it’s that grab your laptop or mobile phone and start searching moment. It’s your ZERO MOMENT OF TRUTH (ZMOT) .
8. WHY CONTENT MARKETING www.enveritasgroup.com So what do you need in place to win your ZMOT ? The right marketing message in the form of RELEVANT CONTENT . Today, 62% of shoppers search online before buying . And you must be present in a conversation when they want to have it, not when you want to.
9. WHAT WE DO • Content Strategy • Content Research • Content Creation • Content Localization • Content Management • Content Distribution • Content Marketing • Content Publishing Everything that EVG does revolves around delivering RELEVANT CONTENT: www.enveritasgroup.com
10. CASE STUDIES www.enveritasgroup.com OBJECTIVE Content Verification for 22,000+ Venues SOLUTION Developed CONTENT LIFECYCLE MANAGEMENT Technology™ RESULTS 22,000+ Database Ready to Be Monetized and Utilized
11. CASE STUDIES www.enveritasgroup.com OBJECTIVE Content Creation for 750 Hotel Websites SOLUTION Created Dedicated Team, Implemented Standards Guide and Custom Message Board that Handles 15,000 Annual Updates RESULTS High Organic Search Rankings, 62% Increase In Site Visits, 76% Increase in Revenue
12. CASE STUDIES www.enveritasgroup.com OBJECTIVE Content Localization for 10 European Cities in 6 Languages SOLUTION Specialized Localization Team Provided Unique Content and Images RESULTS Take Up was Over 50% and Project Done Within Time and On Budget versus Internal Resources
13. CASE STUDIES www.enveritasgroup.com OBJECTIVE Create Custom Travel Content for 30 U.S. Cities SOLUTION Dedicated Team Wrote 400 Articles in Just 6 Weeks RESULTS Top Rankings in Organic Searches, Additional Projects for Custom Content
14. CASE STUDIES www.enveritasgroup.com OBJECTIVE Create Custom Content for Co-op Member Website SOLUTION Conduct Interviews and Craft Articles to Support Brand Pillars RESULTS One Cohesive Solution for Custom Content Freeing Up Internal Resources
15. CASE STUDIES www.enveritasgroup.com OBJECTIVE Localize, Optimize and Manage Content for Multiple Hotel Websites SOLUTION Research Target Market Needs And Localize Copy In Up to 10 Languages Per Hotel RESULTS Outsource Complicated Content Project To One Resource that Can Optimize Content to Drive Traffic
16. WHY WE ARE DIFFERENT www.enveritasgroup.com EnVeritas Group has developed the proprietary Content Lifecycle Management™ technology (CLM) to ensure virtually any type of content marketing effort can be done efficiently and cost effectively.
18. PROSPECTS INTO PROFITS EnVeritas Group is ready to engage, educate and empower your customers. We welcome the opportunity to prepare a custom proposal for your specific needs. www.enveritasgroup.com