Volvic uses various marketing techniques in their advertisements including an informative website, TV, print, outdoor, and event sponsorships. Their branding aims to portray the water as regenerating and able to make anything feel young again, as shown in an image of a table regrowing roots. They use humor in some print ads to appeal to younger audiences while also conveying their seriousness about the product. Volvic advertisements target both adults seeking hydration during the day and athletes looking to improve performance.