The Evian campaign featured babies doing tricks on Evian bottles in print ads and to music in video ads. It targeted young women and mothers seeking a healthy lifestyle. The aim was to promote water and its health benefits. Consistency was shown through the pink background and messages about feeling younger from drinking water.
The Lucozade campaign featured people drinking Lucozade and feeling energized. It targeted 18-25 year olds and aimed to promote the drink's benefits. Consistency came from consistently showing the product and house colors/logo. Both campaigns were memorable but Evian was more effective at representing the company due to its deeper meaning beyond just selling water.
iStrategy AMS 2011 - Michael Aidan, EvianiStrategy
iStrategy Amsterdam 2011 : Michael Aidan, Global Brand Director, Evian - Reinventing a Global Brand Through Digital (Day One - Split Stream Interactive Workshops)
iStrategy AMS 2011 - Michael Aidan, EvianiStrategy
iStrategy Amsterdam 2011 : Michael Aidan, Global Brand Director, Evian - Reinventing a Global Brand Through Digital (Day One - Split Stream Interactive Workshops)
This slide include the analysis of Harvard Business Review's Case on Dove's brand evolution and its support to Unilever to grow to other market category.
This slide has been created on the base of a Harvard Business School Case's analysis "Dove :evolution of a brand". The case focuses on the strategy behind the media, mass and personal communication of Unilever's top brand Dove.
This slide include the analysis of Harvard Business Review's Case on Dove's brand evolution and its support to Unilever to grow to other market category.
This slide has been created on the base of a Harvard Business School Case's analysis "Dove :evolution of a brand". The case focuses on the strategy behind the media, mass and personal communication of Unilever's top brand Dove.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Home assignment II on Spectroscopy 2024 Answers.pdf
Evaluate - Evian and Lucozade.docx
1. M1 Evidence
EVIAN
Introduce and describe the campaign, using images/screenshots from print and audio/visual adverts.
Advertisement shows product and babies doing tricks on rollers around the bottles.
Video Advertisement shows Name of the song and Babies using old school boombox
Who is the target audience for the product?
Wide target audience, the overall idea of the campaign was to target the concept of youth and
the idea that water is life. Through this concept Evian decided to create several target publics that would
each tie in with the main purpose of youthfulness. The first target public Evian targeted was young
women and mothers who share a common goal of maintaining a healthy lifestyle (Maarten Schäfer
2. 2012). In society it has become a necessity to make exercise a priority in everyday life, along with
maintaining a specific body image. Due to this, young women care about the products they consume
which is why Evian wanted to ensure the pureness of their product to this audience.
What are the aim and messages of the campaign?
Aim of the Campaign is to promote water and show how water improves health and condition. By
showing the babies in the advertisement. Evian adds description to the advert, on pink background
which is very straightforward information for the audience. The Evian Marketing campaign had the
concept of something that wasn’t seen before and will get attention, and that’s how it ends up, it went
viral as the company wanted to. Increasing sales and education are the main reasons Evian promoted
their water.
How is it a consistent message?
Evian Showed clearly consistent message by advertisement, that when you drink water you will feel
younger and healthier. Advertisement shows that clearly by babies, and text on messages on pink
background.
Characteristic for Evian Pink background with text and Evian logo,
Lucozade
Introduce and describe the campaign, using images/screenshots from print and audio/visual adverts.
3. Photo of the product In the advertisement
Photo of David drinking Lucozade, which changes way he feels.
Who is the target audience for the product?
The soft drink brand, Lucozade Energy, was looking to drive relevance and association with a “positive
energy” amongst its Gen Z 18-25 year-old target audience.
8-25 year-olds who “feel the brand is personally relevant to them” and those who consider “the brand
fits their lifestyle and needs” had the highest increase after being exposed to the influencer campaign,
vs the control group - a lift of 26% and 24% respectively
What is the aim and messages of the campaign?
Main aim of Lucozade is to reach new audiences for their products, promote their product, and inform
about benefits of their drink and everything that comes with it.
4. How is it a consistent message?
In advertisement colors and product look is consistently shown, that built brand recognition and
connection. House colors and logo ads character.
What are the strengths and weaknesses of each of the campaigns?
EVIAN
Strategies used created popularity and global success; we did also find this as a downfall in that the buzz
generated focused more on the “baby” trend than the main idea of buying Evian’s water to feel
youthful.
Evian loses their luxuriate of the brand but increases their sales.
LUCOZADE
Attention to details in Lucozade “Energy beats everything “Campaign and storytelling was done in very
convincing way for the customers as the popularity and recognition of the company was increased.
Strong message carried by Video advert, memorable and powerful campaign.
While the "Energy Beats Everything" message was strong, it did not effectively differentiate Lucozade
from other energy drink brands in the market.
The campaign's focus on high-energy activities and extreme sports may have the potential to create
negative associations with the brand among some consumers who prioritize safety and moderation in
their lifestyle choices
Compare and contrast the two campaigns. Which one was the most effective and why?
In my opinion Both campaigns were strongly remembered, and associated with brands, however in
terms of overall quality and company representation Evian water was more effective.
Advertisement with Rolling babies was more Iconic and has a deeper meaning overall. Evian
