Evian water aims to market itself as a fun, young brand through creative advertisements. Its recent "Amazing Baby" ad series portrays drinking Evian as making people feel younger and more energetic. As one of the largest water companies, Evian advertises heavily and created this viral ad to seem more interesting than competitors and widen its target audience. Prior sales had dropped 25% but this ad helped sales skyrocket. Evian has made multiple versions of "Amazing Baby" and its new "Live Young" ad portrays drinking Evian as making people feel happy and enjoy life more.