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Naveen Parameshwaraiah
CRM BA & Campaign Management & BI Consultant
Phone : +91 9880114977
IBM Page 1 of 14
EDUCATION

Master of Information Technology (MIT) - Monash University, Melbourne. Passed with a
First Class credit – March 1999 – July 2000.
 Bachelor of Business Management (BBM) – RV Institute of Management, Bangalore, India.
First Class (1995-98).
 Completed a 2 year GNIIT program, Bangalore, India (1996 – 1998)
RECENT AWARDS
 Recipient of of IBM Orion Award for contributions to BI-MDM projects for KPN Telecom
for the year 2012-2013 for Epiphany Campaign management functional area
 Recipient of of IBM SPIG Technical Coordination Award for contributions to Siebel
CRM-Pega Chordiant Decisioning projects in Vodafone Greece for the year 2010-2011
 Recipient of of IBM GBS Global Technical Award for contributions to Siebel CRM-Pega
Chordiant projects in Vodafone ESSAR India for the year 2009-2010
EXPERIENCE (summary)
 14 years experience in solution designing and package consultant in Telco and Banking
CRM projects.
 Involved in feasibility, solutions, design, estimations and support for CRM-Data
warehousing and Analytics projects.
 Good analytical and design capabilities on Big Data using Predictive Analytics concepts in
CRM.
 Work ethic and team development capabilities have resulted in solid client relationships.
 Involved in business analysis and development on CRM and Data warehouse systems in
the financial services, logistics, in the functional marketing space.
 Would like to progress with a career in Data Mining and involve in projects related to Big
Data and Predictive Analytics

SKILLS PROFILE
Applications  Epiphany 7x Outbound Campaign suite
 Pega (Chordiant) Decision Management 5.6,6x
 Chordiant Predictive Analytics Tool
 SPSS (Basics)
 Siebel Analytics (6 months)
 Logistics Connote Tracking System
 Websphere v.6.1.0.13
 Weblogic v.9.2
 IBM Unica Marketing Operations (Self-Trained)
Business Areas  Campaign Analytics/Chordiant Modelling
 Logistics
 Banking
 E-Business
 Analytics model work with Rules engines
 CRM & SCM(Basics)
 Requirements Gathering & Analysis, Solution Design &
Estimation
 Functional Marketing, Sales and Service Modules
Naveen Parameshwaraiah
CRM BA & Campaign Management & BI Consultant
Phone : +91 9880114977
IBM Page 2 of 14
 Pre-Sales Support
Experience (No. of
Years)
 12+ Years
Languages  VB, VB.net, ASP, Dos Scripting, PL-SQL, Unix Shell scripts, Java
Operating Systems  Window 95/98/NT/2000/XP, Unix, AS 400, Sun Solaris
Development Tools  Visual Basic 6.0, Microsoft Analysis Services 2K, Brio, Business
Objects, Crystal Enterprise
 Crystal Reports 9.0, BO 5.0 Designer
 SQL-Plus 8.0, SQL*Loader,
 Analytic Application tools (Microsoft DTS, BO – Data
Warehousing Tool, Microsoft Analysis Services)
 Chordiant Predictive Analytics Director
 SPSS Basics
CRM Products  Chordiant, Epiphany & Siebel Marketing Functional
Data Bases  Oracle 7x,9x,10x,11,MS-SQL Server, DB2
Professional
Membership
 Microsoft certified Member
CAREER PROFILE **Currently with IGATE since Dec 2014 working as an
Enterprise Analytics & Customer Analytics functional consultant in the Platform
and Solutions team.
Responsibilities : IGATEs Platform and Solutions (P&S team was formulated with the idea
of creating analytics solutions residing in the Big data platform with
statistical modelling capabilities to services most industry verticals from
Manufacturing, distribution, logistics, energy utilities to banking and
finance. I am part of the core 4 member team driving and giving
directions to creating use cases in line with market trends and
expectations. Overall the team strength is close to 30+ supporting the
overall initiative. A few key solutions are SpendSMART for procurement,
AssetSMART for Asset management, ServiceSMART for handling claims
and warranty for products and services, CustomerSMART for
segmentation and modelling in Banking, retail, healthcare, etc.
Activities include:
 Solution demos to internal teams and customers
 Understanding and completing the Modelling requirements use
cases for the BI analytics solution enhancements, prior to
customer demos
 Provide day to day updates to BI Analytics heads on Use Cases
progress
 Live client demos in the EU and US geographies on solutions
 Directly and indirectly pursue sales with online sales team for the
solutions
 Help prepare SoW and pricing
 Create document assets on solutions like Raodmap, solution
brochures, landing pages of solutions etc.
Naveen Parameshwaraiah
CRM BA & Campaign Management & BI Consultant
Phone : +91 9880114977
IBM Page 3 of 14
 Master deck creation of Enterprise Analytics, and become owner
to document for client demos, as well as internal presentations
CAREER PROFILE (In IBM)
Title : Senior Data Modeller/ CRM Business Analyst
– ANZ Banking, Bangalore
Project: Operational Risk Radar (ORR)modelling implementation
& Campaign Management
Period : July 2014 – Dec 2014
Position : Senior data modeller and business analyst for Operation Risk Radar
(ORR) and functional consultant for Campaign Management integration
analysis
Responsibilities : ANZ a leading bank in the Australia NZ region, wanted to assess the risk
the trading and associated partners possessed to the bank, which
involved fraudulent trades, off-line trading in banking commodities.
ANZ decided on implementing the ORR reporting in-house to adhere to
banking regulations and requirements and successfully implemented the
complete ORR reporting requirements.
Activities include:
 Business entity-attribute validation for ORR project
 Understanding and completing the Modelling requirements for the
BI project with other key modelling resources within ANZ
 Provide day to day updates on development progress
 Mapping attributes from source to target
 Help with Campaign Integration project and attributes validation
Software : IBM InfoSphere Data Architect
Oracle v.9.0.1
Work location : ANZ, Bangalore
Title : CRM & Campaign Management Senior Business Analyst
– KPN Telecom, The Netherlands
Project: Campaign Management, BI-MDM Stream
Period : July 2012 – April 2014
Position : Campaign Management Senior BA & Functional(SPOC) for Big Data
Analyst for IBM India
Responsibilities : KPN is the leading telecommunications and ICT service provider in The
Netherlands, offering wire-line and wireless telephony, internet and TV to
consumers, and end-to-end telecommunications and ICT services to
business customers.
KPN has implemented the complete Epiphany(Infor) CRM suite which has
Naveen Parameshwaraiah
CRM BA & Campaign Management & BI Consultant
Phone : +91 9880114977
IBM Page 4 of 14
all the modules like Outbound marketing manager, Inbound marketing
manager. KPN has two instances of Outbound marketing one for
consumer and another for business markets.
Activities include:
 Techno-Functional BA for Campaign Management and Big Data
Analysis
 The project that I belong within KPN Telecom is the BI MDM
project caters to supporting both business and customer requests
related to Campaigns, Analytics and Reporting -
 IBM expected to provide Level 1&2 Support for KPN on the BI and
MDM applications
 Involved in advisory roles related to Infrastructure, Campaign
and Big data Architecture and SME support on applications of BI
& MDM
 Expected to do new project developments in BI area, called
Innovations, once the right knowledge is gained from both KPN
SME and Incumbent SMEs.
 Share best practices based on similar BI project experiences with
KPN
 Involved in assessment/estimation of new CR or development
work to takeover from Incumbents.
 KPN Campaign Management team also caters to customer needs
using Epiphany and other reporting tools, applications and
services.
 Using Epiphany applications/tools, KPN aims to offer the
customer the right propositions to the right customer at the right
time, by integrating with 3rd party Campaign Management
systems. Customer CAR attributes within ECM data model are
taken into consideration while building the Strategies/Rules to
ensure that a customer is always made the right offer, and
increases the probability of an offer acceptance and in the
process ensuring customer Retention with such strategies
Software
: Epiphany v.7.0 (Outbound)
Teradata v.13
Oracle v.9.0.1
Work location : Netherlands & Bangalore
Title : Pega (Chordiant) Project Lead/SME – Vodafone Greece, Spain and
New Zealand
Project: CMSIII Decommissioning – PEGASUS
Period : May 2011 – April2012
Position : Chordiant Tech & Functional(SPOC)/Lead & SME for IBM India
Responsibilities : The purpose of the project was to decommission 2 interfaces for effective
Customer handling and Retention activities:
1) Older Siebel interface v.6.3 and replace with v.7.8
2) Older fastconnect hosted webservices to be replaced with OSB
This project was the largest production deployment activity spanning 6
Naveen Parameshwaraiah
CRM BA & Campaign Management & BI Consultant
Phone : +91 9880114977
IBM Page 5 of 14
working days in Vodafone globally.
Technical Chordiant SME from a Chordiant perspective, but was the
technical coordinator for Siebel CRM integrated applications and also OSB
middleware. This project involved handling Customer Retentions in
Chordiant, which was embedded as an iframe within the overall
application level of Siebel PRM, based on the eligibility of customers, and
priority of products for that customer segment.
Responsible as project lead for estimation, Solution design & setup of
CMSIII decommissioning projects.
Project activities included following task:
 Estimation, Resource Planning and Solution Design for Java and
logic requirements
 Functional Requirements gathering and feasibility analysis
 Building the Dev and Prod environments for CDM modules
 Created sample logistic regression models in Chordiant PAD tool
to aid in Campaign Management and Analytics
 Credit Scoring using Logistic Regression to assess Customer
Churn using Chordiant Data mining tool – PAD & SAS Enterprise
Miner v.6x. Developed models were used to build business logic
rules.
 Data management for Products and Offers in VF.
 Interact with client to understand modelling variables and help
with building models for Propensity using Out of the Box models
in Pegasystem’s Chordiant Predictive Analytics Director.
 Knowledge on SPSS to develop models based on available data
on Chordiant CAR. The developed models are used as inputs for
Rules and Reporting.
 The modelling attributes are populated with the propensity data
in key CAR tables which will be used by Rules Engine to work with
the data from that CAR. These attributes are related to
propensity Scores of customers in relation to the Offers.
 Handling and re-deploying changes to existing oxl logic.
 Configuring and testing database connectivity.
 Respond to end user-VF Marketing business requests
 Assisted in planning and conducting of Load/Throughput testing
activities which included the Weblogic/Oracle/CDM/Unix/Test
teams. This activity helped understand application hardware
sizing points
 Communication between various Integration teams involved in
testing was planned and organized including taking ownership of
report submission to Management
 Continuously assist the VF business for setting up the Logic
framework
 Guiding my core team to handle customer requests
 VF End user communication.
 Organize calls with PEGA-Chordiant Support to help understand
and deal with issues raised and close cases raised by VF-India
 Drive WAR room discussions
 SPOC from IBM Chordiant team to interact with third party
vendors like Accenture and Cognity
Naveen Parameshwaraiah
CRM BA & Campaign Management & BI Consultant
Phone : +91 9880114977
IBM Page 6 of 14
 Production Deployment planning, and execution that spanned a
deployment activity spanning 6 working days involving close to
150+ team members across, Siebel, Chordiant & Cognity.
 Successfully delivered project by 1st
week of January 2012
Analytics Contribution to IBM BAO competency during 2010-11:
 Campaign Management Analytics – Identifying and working with
KPIs
 Provide Solution design for Batch Campaign Management and
Aggressive retention process
Software
: CDM v.6.1.1, Oracle 10g, Weblogic v.9.2, RA v.6.2, Unix HP-UX
environment
Predictive Analytics Director (Data Mining/Analytics), Business Objects *
(basic reporting requirements understanding)
Work location : Greece & Bangalore
Chordiant Decision Management, Client: Vodafone, India/Spain & Greece Opcos
Title : Pega (Chordiant) Project Lead/SME – Vodafone India, VF-Spain,
VF-Greece & VF-Ireland & NZ for Chordiant Decision Management
& CRM Projects IBM, India.
Period : Sep 2008 – 2012* (Till Date)
Position : Chordiant DM(SPOC)/Lead & SME for India and Spain (Offshore)/ Greece
(OnSite Functional Coordinator) (Technical-Functional/Business Analyst-
CRM and Analytics solutions)
Responsibilities : The project caters to customer needs using Chordiant tools, applications
and services like Chordiant Decision Management and Chordiant
Marketing Director. Using Chordiant applications, VF aims to offer the
customer the right propositions to the right customer at the right time,
by harnessing the power of the Chordiant suite of products like Chordiant
Strategy Director Rules and Batch Integration with Chordiant Marketing
Director. Customer attributes are taken into consideration while building
the Strategies/Rules to ensure that a customer is always made the right
offer, and increases the probability of an offer acceptance and in the
process ensuring customer Retention with such strategies. The entire
customer decisioning is done using the CDM and CMD over the various
channels. To implement an effective Campaign Management system, the
business provided an initial set of requirements based on volume release
in a phased manner to around 23 circles in India. To start with the
project went live for 2 circles - Mumbai and Gujarat.
To implement an effective Campaign Management system, the business
provided an initial set of requirements based on volume release in a
phased manner to around 23 circles in India. To start with the project
went live for 2 circles – Mumbai and Gujarat.
Single-handedly, responsible for estimation, Solution design & setup of
CDM-RA applications on the Unix Aix 5.3 environments including setup
and configuration activities of SVN for VF pilot circles.
CDM activities included following task:
 Estimation, Resource Planning and Solution Design for Java and
logic requirements
Naveen Parameshwaraiah
CRM BA & Campaign Management & BI Consultant
Phone : +91 9880114977
IBM Page 7 of 14
 Functional Requirements gathering and feasibility analysis
 Building the Dev and Prod environments for CDM modules
 WebSphere v.6.1.0.13 cluster setup and CDM module
deployments on AIX 5.3.
 Setup and build of version control-SVN on AIX 5.3 for controlling
CDM Logic
 Installation and setup of CDM modules like PAD, RTDS, ADS, IS,
RA, DM (admin console to CDM modules) on both standalone
WAS profiles as well as a Vertical Cluster including IBM HTTP
server
 Created sample logistic regression models in Chordiant PAD tool
to aid in Campaign Management and Analytics
 Credit Scoring using Logistic Regression using Chordiant Data
mining tool – PAD & SAS Enterprise Miner v.6x. Developed
models were used to build business logic rules.
 Data management for Products and Offers in VF.
 Interact with client to understand modelling variables and help
with building models for Propensity using Out of the Box models
in Pegasystem’s Chordiant Predictive Analytics Director.
 Knowledge on SPSS to develop models based on available data
on Chordiant CAR. The developed models are used as inputs for
Rules and Reporting.
 The modelling attributes are populated with the propensity data
in key CAR tables which will be used by Rules Engine to work with
the data from that CAR. These attributes are related to
propensity Scores of customers in relation to the Offers.
 Handling and re-deploying changes to existing oxl logic.
 Configuring and testing database connectivity.
 Respond to end user-VF Marketing business requests
 Deployment activities for 21 circles on cluster
 Assisted in planning and conducting of Load/Throughput testing
activities which included the WAS/Oracle/CDM/Unix/Test teams.
This activity helped understand application hardware sizing points
 Communication between various teams involved in testing was
planned and organized including taking ownership of report
submission to Management
 Continuously assist the VF business for setting up the Logic
framework for the 21 remaining circles
 Help with troubleshooting and fixing NBA Logic related issues
 Tracking and monitoring of daily DWH dumps are replicated to
the Chordiant schemas to enable uninterrupted functionality of
Chordiant – Recommendation Advisor
 Installation and setup tasks for VF Business users for PAD/DP/SD
 Guiding my core team to handle customer requests
 End user communication.
 BO Reporting requirements analysis and design with team from
Chordiant apps
 Planning and implementing Fulfillment requests by leading a
team of Java developers
 Organize calls with Chordiant Support to help understand and
deal with issues raised and close cases raised by VF-India
Analytics Contribution to IBM BAO competency during 2010-11:
 Contribute Data Mining process modelling documents to Analytics
practise, which was developed during my analytics stint with
Naveen Parameshwaraiah
CRM BA & Campaign Management & BI Consultant
Phone : +91 9880114977
IBM Page 8 of 14
projects in TCS Solutioning teams.
 Campaign Management Analytics – Identifying and working with
KPIs
 Best practise developments in the field of analytics
 Provide help with Solutioning and reviewing analytics RFPs in key
CRM engagements.
 Currently pursuing a whitepaper on “Accelerate Marketing
Campaigns with Predictive Analytics”.
Software
: CDM v.6.1.x, Oracle 10g, Websphere v.6.1.0.13, RA v.6.0.8,
Predictive Analytics Director (Data Mining/Analytics), SAS enterprise
Miner v.6.x (Intermediate), Business Objects * (basic reporting
requirements understanding)
Work location : Pune & Bangalore, India.
CAREER PROFILE (In TCS)
Siebel Analytics Pharma Prototype, CRM Practice
Title : Siebel Admin & RPD Developer – Pharma POC for Marketing
Centre of Excellence TCS, India.
Period : June 2007 – November 2007
Position : Team Member/Business Analyst
Responsibilities : This Project primarily deals with Pharma CoE Sales & Pharma CoE
Marketing. The CoE Analytics Dash board reports will analyze the
products prescription given by Doctors, details of Medical
representatives, Surveys, Issues, Studies, Dosage Option for Different
Ages.
Details about the status between Own Product & Competitor Products
with ranking are also displayed. Siebel ePharma CoE analytics provides
information to the business users about Pharma CoE organisation;
business recognizes the benefits of coupling the Volume CRM system with
an analytical function to serve varied business reporting needs.
To implement an effective Analytical reporting system, the business
provided an initial set of requirements for their user community based on
volume release application functionality and data.
Siebel Analytics administration involved the following tasks:
 Siebel administration included following task
 Monitoring siebel sessions.
 Implementing Data level security & to a certain level object level
security
 Data management.
 Changes to existing rpd model.
 Configuring and testing database connectivity.
 Respond to end user requests
 End user training.
 End user communication.
 Report design and query.
 Debug report data mismatch
Naveen Parameshwaraiah
CRM BA & Campaign Management & BI Consultant
Phone : +91 9880114977
IBM Page 9 of 14
 Conduct OLAP sessions to team
Software
: Siebel Analytics v.7.8, SQL Server 2000
Work location : Bangalore, India.
Functional Consultant – Marketing Centre of Excellence, CRM Practice
Title : Functional Consultant - Marketing Centre of Excellence for TCS,
India.
Period : March 2006 – August 2008
Position : CoE Team Lead and BA for Chordiant & CRM* projects
Responsibilities :  Primary responsibilities include developing competency and
thought leadership in Marketing Functional areas (Marketing
Analytics, Campaign Mgmt, MRM, Loyalty, etc.)
 Data warehousing Solution Design and Estimation
 Involved primarily in creating marketing functional assets in
Campaign Management, Predictive Analytics, Marketing Resource
Management and other functional areas. I have written a
whitepaper on accelerating campaign performance using
predictive analytics.
 Involved in training the Citigroup account on Chordiant Decision
Management modules covering marketing analytics and Call
centre advisor modules.
 Ensuring business alignment, functional contribution and value
adds in all marketing engagements related to CRM practice
 Creating assets, white papers, intellectual property in Marketing
Functional Areas
 Identify, train and groom functional specialists in Marketing
Support projects, sales, pre-sales and solutions teams
 I have also supported business requirement documents from
Chordiant Decision Management (Chordiant CoE) perspective
for TCS clients.
 Prepared the Marketing Performance Management
implementation Road Map
 Process Mapping of CRM processes for several clients in different
industry verticals like, Telecom and FMCG
 Help in Solutions development activities for clients like Citi.
Software
: Chordiant Marketing Analytics
Chordiant Marketing Director
Siebel Marketing Functional, SAS Enterprise Miner
Work location : Bangalore, India.
PRIOR WORK EXPERIENCE (Before TCS)
Ness Technologies – Chordiant Decision Management
Title : Pega (Chordiant) Decision Management: Data mining &
Naveen Parameshwaraiah
CRM BA & Campaign Management & BI Consultant
Phone : +91 9880114977
IBM Page 10 of 14
Warehouse Management System for O2, DSB Bank, Netherlands.
Period : April 2005 – March 2006
Position : Lead Data Analyst & Support programmer
Responsibilities :  Involved in decision Design , source sampling, Testing & UAT
Coordination on the client development data warehouse
environments
 Development/Support of the Chordiant product suite and
deployment of application services using Microsoft and Java
technologies.
The Project : Involved in technical and development services on remote client Data
warehouse systems and data on technologies like Oracle, SQL Server.
Deployment of Java applications (WAR, EAR applications) on WebSphere,
WebLogic and Jboss. The products knowledge involves creating Decision
Logic, Source sampling, Data Analysis and Model Development using
Chordiant Data mining tools, designing and executing of batch processes
of client data.
Specific role:
 Analyzing the customer setup requirements
 Creating/Fixing Chordiant analytics/strategy models for Finance,
Banking & telecommunication giants
 Setup of Chordiant databases on Oracle & SQL Server platforms and
monitoring
 Installation, Implementation and testing of interface components.
Hardware : Windows, Sun Solaris, IBM
Operating
System
: Client : Windows XP/2000
Server : Unix
Language : VB, .NET
Database : Oracle 9I, SQL Server 2K
Special
Software
: Chordiant PAD, Strategy Director, Deployment Manager, Business
Objects. Microsoft Analysis Services (Sql Server 2000)
Work location : Bangalore, India.
Naveen Parameshwaraiah
CRM BA & Campaign Management & BI Consultant
Phone : +91 9880114977
IBM Page 11 of 14
PRIOR WORK EXPERIENCE (Before Ness)
National Australia Bank, Melbourne, Australia – Banker Profiler Management
System
Title : NAB Financial Services – Data warehouse analyst & Developer for
National Australia Bank FSA, Melbourne.
Period : Aug 2004 – March 2005
Position : Lead Data Analyst & Support programmer
Responsibilities :  Designing and scheduling OLAP cube jobs. Running ad hoc
queries and reports across data marts and global warehouse
database on SQL server 2000 and Oracle platforms
 Development/Support on the Unix-Mainframe platforms using
Shell scripts and Oracle PL-SQL
The Project : Successfully implemented a project Banker Profiler for Australia, New
Zealand & Ireland involving Banker Analysis and performance for
Financial Services (FSS). Task involved gathering information form Global
DWH and rolling out reports on performance nationally and
internationally.
Specific role:
 Key member in a Banker Profiler project involving
business process flow, system integration design,
writing SQL scripts and attaching new and existing
task processes in the mainframe environment.
 Data integration task processes/ETL using Microsoft
DTS packages.
 Running Ad-hoc business requests using BO query
 Automating and scheduling job processes of Financial
services and Banker performance tasks on
mainframes and supporting shell and SQL scripts on
the UNIX systems that were being referenced by the
mainframe job schedulers
 Running and supporting Analysis Services cube
processes on a weekly basis for providing much
needed data to the end business users for customer
behaviour analysis and reporting
Hardware : Pentium IV, Mainframe
Operating
System
: Client : Windows XP/2000
Server : Unix, Mainframe
Language : VB, VBA, .NET, PL SQL, Shell scripting
Database : Oracle 9I, SQL Server 2K
Special
Software
: Banker Profiler Management System, FSA Sales Data mart, Business
Objects, Microsoft Analysis Services (OLAP)
Work location : Melbourne, Australia.
Naveen Parameshwaraiah
CRM BA & Campaign Management & BI Consultant
Phone : +91 9880114977
IBM Page 12 of 14
Toll Group & Mayne, Melbourne, Australia – LASER, Electronic Logistics Trading
System
Title : Data Analyst/Programmer – for Toll Group & Mayne Group Ltd.,
Melbourne.
Period : April 2001 – March 2004
Position : Data Analyst & Support programmer
Responsibilities :  Project/manage, develop and maintain the Laser despatch
system for Mayne Logistics used by external customers to send
freight (including printing of labels, reports, email notification and
automatic transmission of files to Mayne via XML and FTP).
 Development/Support of an automatic upgrade facility for all the
Despatch systems enabling the business to quickly update prices
and program updates when available.
 Projects manage, develop and maintain server components
managing pricing, data uploads from clients, tracking enquiries
and registrations for the Laser despatch systems.
 Update and maintain the Mayne Logistics Express web site.
o www.maynegroup.com
o www.toll.com.au
 Developed an automatic email track and trace system used by
external customers to track consignments via email.
 Troubleshooting user issues through remote computers, email
and Phone.
 Working closely with the business to all IT related issues.
 Involved in Oracle 7.34 & Oracle 9i Database administration.
 Data modelling/Extraction to suit business requirements.
 Used SQL Loader to load customers across multiple systems into
staging table for analysis
The Project : Laser products are designed for electronic trading for customers involving
delivery of Products and services in Logistics through a range of products
called PRO (network), Premium (Desktop) and Web based applications.
Clients would transmit Connote files at the end of day via ftp, which in
turn would be processed at the server end for tracking and billing details.
Other functionality included Logistics bookings, Rate Enquiry and Track-
Trace from the Oracle 8i database where all the connote information is
scanned at the point of collection and delivery.
Web related tasks involved development and support using ASP, HTML,
and SQL Server 7.0, UNIX scripts for tasks related to Customer Login,
Online Consignment Booking, and Rate Queries for trading across
Naveen Parameshwaraiah
CRM BA & Campaign Management & BI Consultant
Phone : +91 9880114977
IBM Page 13 of 14
Australia.
Specific role:
 Involved in Project Design, Development, Testing &
UAT Coordination
 Developed in VB6.0 and later moved onto VB.NET
using the SSH, UNIX and Oracle 9i Technology.
 The registration data from the database was analysed
by the data warehousing team in determining
customer trends in the Logistics and Banking sectors.
 Development/Support of a centralised registration
system enabling the business to keep track of
geographic as well as customer SLID registrations.
 Problematic registration allotment was monitored on
a Sun Solaris UNIX system
 Almost 100% revenue reassurance due to the
automatic upload of data from the Laser systems.
 Successfully delivered 3 versions of the Laser despatch
system on time and to budget.
 Recently upgraded all despatch systems to use XML as
their primary transmission protocol, alleviating the
inherent firewall problems of using FTP.
 Support calls for Laser have dramatically decreased
since the new version has been implemented.
 Oracle databases backed up on a daily basis and
importance of continuous availability of database was
ensured. Vastly improved Oracle DBA skills.
Hardware : Pentium III/IV, AS 400, UNIX systems
Operating
System
: Client : Windows NT/2000
Server : Unix, Mainframe
Language : VB, VBA, .NET, PL SQL, DOS scripting
Database : Oracle 7.3.4, 9I, SQL Server 2K
Special
Software
: LASER Dispatch Management System, PMS (Parcel Management System)
Work location : Melbourne, Australia.
COURSES/WORKSHOPS/PRESENTATIONS CONDUCTED
Year Title Presented to Location Organised By
2002  Logistics
Concepts
Mayne Group,
Melbourne
Mayne Group,
Melbourne
Loomis, Canada
2004  Banker
Profiler
Reporting
NAB FSA team,
Melbourne
NAB, Australia NAB
2005  Decision
Management
Workshop
Ness Technologies Ness,
Bangalore
Chordiant,
Netherlands
Naveen Parameshwaraiah
CRM BA & Campaign Management & BI Consultant
Phone : +91 9880114977
IBM Page 14 of 14
COURSES/WORKSHOPS ATTENDED
Year Title Location Organised by
Jan’2000 Java
Training
 Java Intermediate Course STG,
Bangalore
Self
2002 World of
Logistics
 Logistics Internal Training Mayne,
Melbourne
Loomis Group
2005 DB2  DB2 for Beginners Ness,
Bangalore
Ness, Bangalore
Apr’2005  Chordiant Decision
Management 5.6
Amsterdam,
Netherlands
Ness Technologies -
Chordiant
Feb’2009 Chordiant
DM
 Next Best Action Training in
Chordiant DM
IBM, Bangalore IBM, Bangalore
PERSONAL DETAILS
Date of Birth : 5th
May 1977.
Gender : Male
Nationality : Indian
Marital Status : Married
Passport Details : F4764066
Name as in Passport : Parameshwaraiah Naveen
Place of Issue : Bangalore
Date of Issue : 27-Sep-2005.
Date of Expiry : 26-Sep-2015.
Permanent Address : #16,
National High School Road, VV Puram
Bangalore – 560004
Phone (080) 41506625
Contact Telephones - : +91 9880114977 (M)
080-41506625 (L)
E-Mail : navparam@yahoo.com

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NaveenParameshwaraiah_June2015

  • 1. Naveen Parameshwaraiah CRM BA & Campaign Management & BI Consultant Phone : +91 9880114977 IBM Page 1 of 14 EDUCATION  Master of Information Technology (MIT) - Monash University, Melbourne. Passed with a First Class credit – March 1999 – July 2000.  Bachelor of Business Management (BBM) – RV Institute of Management, Bangalore, India. First Class (1995-98).  Completed a 2 year GNIIT program, Bangalore, India (1996 – 1998) RECENT AWARDS  Recipient of of IBM Orion Award for contributions to BI-MDM projects for KPN Telecom for the year 2012-2013 for Epiphany Campaign management functional area  Recipient of of IBM SPIG Technical Coordination Award for contributions to Siebel CRM-Pega Chordiant Decisioning projects in Vodafone Greece for the year 2010-2011  Recipient of of IBM GBS Global Technical Award for contributions to Siebel CRM-Pega Chordiant projects in Vodafone ESSAR India for the year 2009-2010 EXPERIENCE (summary)  14 years experience in solution designing and package consultant in Telco and Banking CRM projects.  Involved in feasibility, solutions, design, estimations and support for CRM-Data warehousing and Analytics projects.  Good analytical and design capabilities on Big Data using Predictive Analytics concepts in CRM.  Work ethic and team development capabilities have resulted in solid client relationships.  Involved in business analysis and development on CRM and Data warehouse systems in the financial services, logistics, in the functional marketing space.  Would like to progress with a career in Data Mining and involve in projects related to Big Data and Predictive Analytics  SKILLS PROFILE Applications  Epiphany 7x Outbound Campaign suite  Pega (Chordiant) Decision Management 5.6,6x  Chordiant Predictive Analytics Tool  SPSS (Basics)  Siebel Analytics (6 months)  Logistics Connote Tracking System  Websphere v.6.1.0.13  Weblogic v.9.2  IBM Unica Marketing Operations (Self-Trained) Business Areas  Campaign Analytics/Chordiant Modelling  Logistics  Banking  E-Business  Analytics model work with Rules engines  CRM & SCM(Basics)  Requirements Gathering & Analysis, Solution Design & Estimation  Functional Marketing, Sales and Service Modules
  • 2. Naveen Parameshwaraiah CRM BA & Campaign Management & BI Consultant Phone : +91 9880114977 IBM Page 2 of 14  Pre-Sales Support Experience (No. of Years)  12+ Years Languages  VB, VB.net, ASP, Dos Scripting, PL-SQL, Unix Shell scripts, Java Operating Systems  Window 95/98/NT/2000/XP, Unix, AS 400, Sun Solaris Development Tools  Visual Basic 6.0, Microsoft Analysis Services 2K, Brio, Business Objects, Crystal Enterprise  Crystal Reports 9.0, BO 5.0 Designer  SQL-Plus 8.0, SQL*Loader,  Analytic Application tools (Microsoft DTS, BO – Data Warehousing Tool, Microsoft Analysis Services)  Chordiant Predictive Analytics Director  SPSS Basics CRM Products  Chordiant, Epiphany & Siebel Marketing Functional Data Bases  Oracle 7x,9x,10x,11,MS-SQL Server, DB2 Professional Membership  Microsoft certified Member CAREER PROFILE **Currently with IGATE since Dec 2014 working as an Enterprise Analytics & Customer Analytics functional consultant in the Platform and Solutions team. Responsibilities : IGATEs Platform and Solutions (P&S team was formulated with the idea of creating analytics solutions residing in the Big data platform with statistical modelling capabilities to services most industry verticals from Manufacturing, distribution, logistics, energy utilities to banking and finance. I am part of the core 4 member team driving and giving directions to creating use cases in line with market trends and expectations. Overall the team strength is close to 30+ supporting the overall initiative. A few key solutions are SpendSMART for procurement, AssetSMART for Asset management, ServiceSMART for handling claims and warranty for products and services, CustomerSMART for segmentation and modelling in Banking, retail, healthcare, etc. Activities include:  Solution demos to internal teams and customers  Understanding and completing the Modelling requirements use cases for the BI analytics solution enhancements, prior to customer demos  Provide day to day updates to BI Analytics heads on Use Cases progress  Live client demos in the EU and US geographies on solutions  Directly and indirectly pursue sales with online sales team for the solutions  Help prepare SoW and pricing  Create document assets on solutions like Raodmap, solution brochures, landing pages of solutions etc.
  • 3. Naveen Parameshwaraiah CRM BA & Campaign Management & BI Consultant Phone : +91 9880114977 IBM Page 3 of 14  Master deck creation of Enterprise Analytics, and become owner to document for client demos, as well as internal presentations CAREER PROFILE (In IBM) Title : Senior Data Modeller/ CRM Business Analyst – ANZ Banking, Bangalore Project: Operational Risk Radar (ORR)modelling implementation & Campaign Management Period : July 2014 – Dec 2014 Position : Senior data modeller and business analyst for Operation Risk Radar (ORR) and functional consultant for Campaign Management integration analysis Responsibilities : ANZ a leading bank in the Australia NZ region, wanted to assess the risk the trading and associated partners possessed to the bank, which involved fraudulent trades, off-line trading in banking commodities. ANZ decided on implementing the ORR reporting in-house to adhere to banking regulations and requirements and successfully implemented the complete ORR reporting requirements. Activities include:  Business entity-attribute validation for ORR project  Understanding and completing the Modelling requirements for the BI project with other key modelling resources within ANZ  Provide day to day updates on development progress  Mapping attributes from source to target  Help with Campaign Integration project and attributes validation Software : IBM InfoSphere Data Architect Oracle v.9.0.1 Work location : ANZ, Bangalore Title : CRM & Campaign Management Senior Business Analyst – KPN Telecom, The Netherlands Project: Campaign Management, BI-MDM Stream Period : July 2012 – April 2014 Position : Campaign Management Senior BA & Functional(SPOC) for Big Data Analyst for IBM India Responsibilities : KPN is the leading telecommunications and ICT service provider in The Netherlands, offering wire-line and wireless telephony, internet and TV to consumers, and end-to-end telecommunications and ICT services to business customers. KPN has implemented the complete Epiphany(Infor) CRM suite which has
  • 4. Naveen Parameshwaraiah CRM BA & Campaign Management & BI Consultant Phone : +91 9880114977 IBM Page 4 of 14 all the modules like Outbound marketing manager, Inbound marketing manager. KPN has two instances of Outbound marketing one for consumer and another for business markets. Activities include:  Techno-Functional BA for Campaign Management and Big Data Analysis  The project that I belong within KPN Telecom is the BI MDM project caters to supporting both business and customer requests related to Campaigns, Analytics and Reporting -  IBM expected to provide Level 1&2 Support for KPN on the BI and MDM applications  Involved in advisory roles related to Infrastructure, Campaign and Big data Architecture and SME support on applications of BI & MDM  Expected to do new project developments in BI area, called Innovations, once the right knowledge is gained from both KPN SME and Incumbent SMEs.  Share best practices based on similar BI project experiences with KPN  Involved in assessment/estimation of new CR or development work to takeover from Incumbents.  KPN Campaign Management team also caters to customer needs using Epiphany and other reporting tools, applications and services.  Using Epiphany applications/tools, KPN aims to offer the customer the right propositions to the right customer at the right time, by integrating with 3rd party Campaign Management systems. Customer CAR attributes within ECM data model are taken into consideration while building the Strategies/Rules to ensure that a customer is always made the right offer, and increases the probability of an offer acceptance and in the process ensuring customer Retention with such strategies Software : Epiphany v.7.0 (Outbound) Teradata v.13 Oracle v.9.0.1 Work location : Netherlands & Bangalore Title : Pega (Chordiant) Project Lead/SME – Vodafone Greece, Spain and New Zealand Project: CMSIII Decommissioning – PEGASUS Period : May 2011 – April2012 Position : Chordiant Tech & Functional(SPOC)/Lead & SME for IBM India Responsibilities : The purpose of the project was to decommission 2 interfaces for effective Customer handling and Retention activities: 1) Older Siebel interface v.6.3 and replace with v.7.8 2) Older fastconnect hosted webservices to be replaced with OSB This project was the largest production deployment activity spanning 6
  • 5. Naveen Parameshwaraiah CRM BA & Campaign Management & BI Consultant Phone : +91 9880114977 IBM Page 5 of 14 working days in Vodafone globally. Technical Chordiant SME from a Chordiant perspective, but was the technical coordinator for Siebel CRM integrated applications and also OSB middleware. This project involved handling Customer Retentions in Chordiant, which was embedded as an iframe within the overall application level of Siebel PRM, based on the eligibility of customers, and priority of products for that customer segment. Responsible as project lead for estimation, Solution design & setup of CMSIII decommissioning projects. Project activities included following task:  Estimation, Resource Planning and Solution Design for Java and logic requirements  Functional Requirements gathering and feasibility analysis  Building the Dev and Prod environments for CDM modules  Created sample logistic regression models in Chordiant PAD tool to aid in Campaign Management and Analytics  Credit Scoring using Logistic Regression to assess Customer Churn using Chordiant Data mining tool – PAD & SAS Enterprise Miner v.6x. Developed models were used to build business logic rules.  Data management for Products and Offers in VF.  Interact with client to understand modelling variables and help with building models for Propensity using Out of the Box models in Pegasystem’s Chordiant Predictive Analytics Director.  Knowledge on SPSS to develop models based on available data on Chordiant CAR. The developed models are used as inputs for Rules and Reporting.  The modelling attributes are populated with the propensity data in key CAR tables which will be used by Rules Engine to work with the data from that CAR. These attributes are related to propensity Scores of customers in relation to the Offers.  Handling and re-deploying changes to existing oxl logic.  Configuring and testing database connectivity.  Respond to end user-VF Marketing business requests  Assisted in planning and conducting of Load/Throughput testing activities which included the Weblogic/Oracle/CDM/Unix/Test teams. This activity helped understand application hardware sizing points  Communication between various Integration teams involved in testing was planned and organized including taking ownership of report submission to Management  Continuously assist the VF business for setting up the Logic framework  Guiding my core team to handle customer requests  VF End user communication.  Organize calls with PEGA-Chordiant Support to help understand and deal with issues raised and close cases raised by VF-India  Drive WAR room discussions  SPOC from IBM Chordiant team to interact with third party vendors like Accenture and Cognity
  • 6. Naveen Parameshwaraiah CRM BA & Campaign Management & BI Consultant Phone : +91 9880114977 IBM Page 6 of 14  Production Deployment planning, and execution that spanned a deployment activity spanning 6 working days involving close to 150+ team members across, Siebel, Chordiant & Cognity.  Successfully delivered project by 1st week of January 2012 Analytics Contribution to IBM BAO competency during 2010-11:  Campaign Management Analytics – Identifying and working with KPIs  Provide Solution design for Batch Campaign Management and Aggressive retention process Software : CDM v.6.1.1, Oracle 10g, Weblogic v.9.2, RA v.6.2, Unix HP-UX environment Predictive Analytics Director (Data Mining/Analytics), Business Objects * (basic reporting requirements understanding) Work location : Greece & Bangalore Chordiant Decision Management, Client: Vodafone, India/Spain & Greece Opcos Title : Pega (Chordiant) Project Lead/SME – Vodafone India, VF-Spain, VF-Greece & VF-Ireland & NZ for Chordiant Decision Management & CRM Projects IBM, India. Period : Sep 2008 – 2012* (Till Date) Position : Chordiant DM(SPOC)/Lead & SME for India and Spain (Offshore)/ Greece (OnSite Functional Coordinator) (Technical-Functional/Business Analyst- CRM and Analytics solutions) Responsibilities : The project caters to customer needs using Chordiant tools, applications and services like Chordiant Decision Management and Chordiant Marketing Director. Using Chordiant applications, VF aims to offer the customer the right propositions to the right customer at the right time, by harnessing the power of the Chordiant suite of products like Chordiant Strategy Director Rules and Batch Integration with Chordiant Marketing Director. Customer attributes are taken into consideration while building the Strategies/Rules to ensure that a customer is always made the right offer, and increases the probability of an offer acceptance and in the process ensuring customer Retention with such strategies. The entire customer decisioning is done using the CDM and CMD over the various channels. To implement an effective Campaign Management system, the business provided an initial set of requirements based on volume release in a phased manner to around 23 circles in India. To start with the project went live for 2 circles - Mumbai and Gujarat. To implement an effective Campaign Management system, the business provided an initial set of requirements based on volume release in a phased manner to around 23 circles in India. To start with the project went live for 2 circles – Mumbai and Gujarat. Single-handedly, responsible for estimation, Solution design & setup of CDM-RA applications on the Unix Aix 5.3 environments including setup and configuration activities of SVN for VF pilot circles. CDM activities included following task:  Estimation, Resource Planning and Solution Design for Java and logic requirements
  • 7. Naveen Parameshwaraiah CRM BA & Campaign Management & BI Consultant Phone : +91 9880114977 IBM Page 7 of 14  Functional Requirements gathering and feasibility analysis  Building the Dev and Prod environments for CDM modules  WebSphere v.6.1.0.13 cluster setup and CDM module deployments on AIX 5.3.  Setup and build of version control-SVN on AIX 5.3 for controlling CDM Logic  Installation and setup of CDM modules like PAD, RTDS, ADS, IS, RA, DM (admin console to CDM modules) on both standalone WAS profiles as well as a Vertical Cluster including IBM HTTP server  Created sample logistic regression models in Chordiant PAD tool to aid in Campaign Management and Analytics  Credit Scoring using Logistic Regression using Chordiant Data mining tool – PAD & SAS Enterprise Miner v.6x. Developed models were used to build business logic rules.  Data management for Products and Offers in VF.  Interact with client to understand modelling variables and help with building models for Propensity using Out of the Box models in Pegasystem’s Chordiant Predictive Analytics Director.  Knowledge on SPSS to develop models based on available data on Chordiant CAR. The developed models are used as inputs for Rules and Reporting.  The modelling attributes are populated with the propensity data in key CAR tables which will be used by Rules Engine to work with the data from that CAR. These attributes are related to propensity Scores of customers in relation to the Offers.  Handling and re-deploying changes to existing oxl logic.  Configuring and testing database connectivity.  Respond to end user-VF Marketing business requests  Deployment activities for 21 circles on cluster  Assisted in planning and conducting of Load/Throughput testing activities which included the WAS/Oracle/CDM/Unix/Test teams. This activity helped understand application hardware sizing points  Communication between various teams involved in testing was planned and organized including taking ownership of report submission to Management  Continuously assist the VF business for setting up the Logic framework for the 21 remaining circles  Help with troubleshooting and fixing NBA Logic related issues  Tracking and monitoring of daily DWH dumps are replicated to the Chordiant schemas to enable uninterrupted functionality of Chordiant – Recommendation Advisor  Installation and setup tasks for VF Business users for PAD/DP/SD  Guiding my core team to handle customer requests  End user communication.  BO Reporting requirements analysis and design with team from Chordiant apps  Planning and implementing Fulfillment requests by leading a team of Java developers  Organize calls with Chordiant Support to help understand and deal with issues raised and close cases raised by VF-India Analytics Contribution to IBM BAO competency during 2010-11:  Contribute Data Mining process modelling documents to Analytics practise, which was developed during my analytics stint with
  • 8. Naveen Parameshwaraiah CRM BA & Campaign Management & BI Consultant Phone : +91 9880114977 IBM Page 8 of 14 projects in TCS Solutioning teams.  Campaign Management Analytics – Identifying and working with KPIs  Best practise developments in the field of analytics  Provide help with Solutioning and reviewing analytics RFPs in key CRM engagements.  Currently pursuing a whitepaper on “Accelerate Marketing Campaigns with Predictive Analytics”. Software : CDM v.6.1.x, Oracle 10g, Websphere v.6.1.0.13, RA v.6.0.8, Predictive Analytics Director (Data Mining/Analytics), SAS enterprise Miner v.6.x (Intermediate), Business Objects * (basic reporting requirements understanding) Work location : Pune & Bangalore, India. CAREER PROFILE (In TCS) Siebel Analytics Pharma Prototype, CRM Practice Title : Siebel Admin & RPD Developer – Pharma POC for Marketing Centre of Excellence TCS, India. Period : June 2007 – November 2007 Position : Team Member/Business Analyst Responsibilities : This Project primarily deals with Pharma CoE Sales & Pharma CoE Marketing. The CoE Analytics Dash board reports will analyze the products prescription given by Doctors, details of Medical representatives, Surveys, Issues, Studies, Dosage Option for Different Ages. Details about the status between Own Product & Competitor Products with ranking are also displayed. Siebel ePharma CoE analytics provides information to the business users about Pharma CoE organisation; business recognizes the benefits of coupling the Volume CRM system with an analytical function to serve varied business reporting needs. To implement an effective Analytical reporting system, the business provided an initial set of requirements for their user community based on volume release application functionality and data. Siebel Analytics administration involved the following tasks:  Siebel administration included following task  Monitoring siebel sessions.  Implementing Data level security & to a certain level object level security  Data management.  Changes to existing rpd model.  Configuring and testing database connectivity.  Respond to end user requests  End user training.  End user communication.  Report design and query.  Debug report data mismatch
  • 9. Naveen Parameshwaraiah CRM BA & Campaign Management & BI Consultant Phone : +91 9880114977 IBM Page 9 of 14  Conduct OLAP sessions to team Software : Siebel Analytics v.7.8, SQL Server 2000 Work location : Bangalore, India. Functional Consultant – Marketing Centre of Excellence, CRM Practice Title : Functional Consultant - Marketing Centre of Excellence for TCS, India. Period : March 2006 – August 2008 Position : CoE Team Lead and BA for Chordiant & CRM* projects Responsibilities :  Primary responsibilities include developing competency and thought leadership in Marketing Functional areas (Marketing Analytics, Campaign Mgmt, MRM, Loyalty, etc.)  Data warehousing Solution Design and Estimation  Involved primarily in creating marketing functional assets in Campaign Management, Predictive Analytics, Marketing Resource Management and other functional areas. I have written a whitepaper on accelerating campaign performance using predictive analytics.  Involved in training the Citigroup account on Chordiant Decision Management modules covering marketing analytics and Call centre advisor modules.  Ensuring business alignment, functional contribution and value adds in all marketing engagements related to CRM practice  Creating assets, white papers, intellectual property in Marketing Functional Areas  Identify, train and groom functional specialists in Marketing Support projects, sales, pre-sales and solutions teams  I have also supported business requirement documents from Chordiant Decision Management (Chordiant CoE) perspective for TCS clients.  Prepared the Marketing Performance Management implementation Road Map  Process Mapping of CRM processes for several clients in different industry verticals like, Telecom and FMCG  Help in Solutions development activities for clients like Citi. Software : Chordiant Marketing Analytics Chordiant Marketing Director Siebel Marketing Functional, SAS Enterprise Miner Work location : Bangalore, India. PRIOR WORK EXPERIENCE (Before TCS) Ness Technologies – Chordiant Decision Management Title : Pega (Chordiant) Decision Management: Data mining &
  • 10. Naveen Parameshwaraiah CRM BA & Campaign Management & BI Consultant Phone : +91 9880114977 IBM Page 10 of 14 Warehouse Management System for O2, DSB Bank, Netherlands. Period : April 2005 – March 2006 Position : Lead Data Analyst & Support programmer Responsibilities :  Involved in decision Design , source sampling, Testing & UAT Coordination on the client development data warehouse environments  Development/Support of the Chordiant product suite and deployment of application services using Microsoft and Java technologies. The Project : Involved in technical and development services on remote client Data warehouse systems and data on technologies like Oracle, SQL Server. Deployment of Java applications (WAR, EAR applications) on WebSphere, WebLogic and Jboss. The products knowledge involves creating Decision Logic, Source sampling, Data Analysis and Model Development using Chordiant Data mining tools, designing and executing of batch processes of client data. Specific role:  Analyzing the customer setup requirements  Creating/Fixing Chordiant analytics/strategy models for Finance, Banking & telecommunication giants  Setup of Chordiant databases on Oracle & SQL Server platforms and monitoring  Installation, Implementation and testing of interface components. Hardware : Windows, Sun Solaris, IBM Operating System : Client : Windows XP/2000 Server : Unix Language : VB, .NET Database : Oracle 9I, SQL Server 2K Special Software : Chordiant PAD, Strategy Director, Deployment Manager, Business Objects. Microsoft Analysis Services (Sql Server 2000) Work location : Bangalore, India.
  • 11. Naveen Parameshwaraiah CRM BA & Campaign Management & BI Consultant Phone : +91 9880114977 IBM Page 11 of 14 PRIOR WORK EXPERIENCE (Before Ness) National Australia Bank, Melbourne, Australia – Banker Profiler Management System Title : NAB Financial Services – Data warehouse analyst & Developer for National Australia Bank FSA, Melbourne. Period : Aug 2004 – March 2005 Position : Lead Data Analyst & Support programmer Responsibilities :  Designing and scheduling OLAP cube jobs. Running ad hoc queries and reports across data marts and global warehouse database on SQL server 2000 and Oracle platforms  Development/Support on the Unix-Mainframe platforms using Shell scripts and Oracle PL-SQL The Project : Successfully implemented a project Banker Profiler for Australia, New Zealand & Ireland involving Banker Analysis and performance for Financial Services (FSS). Task involved gathering information form Global DWH and rolling out reports on performance nationally and internationally. Specific role:  Key member in a Banker Profiler project involving business process flow, system integration design, writing SQL scripts and attaching new and existing task processes in the mainframe environment.  Data integration task processes/ETL using Microsoft DTS packages.  Running Ad-hoc business requests using BO query  Automating and scheduling job processes of Financial services and Banker performance tasks on mainframes and supporting shell and SQL scripts on the UNIX systems that were being referenced by the mainframe job schedulers  Running and supporting Analysis Services cube processes on a weekly basis for providing much needed data to the end business users for customer behaviour analysis and reporting Hardware : Pentium IV, Mainframe Operating System : Client : Windows XP/2000 Server : Unix, Mainframe Language : VB, VBA, .NET, PL SQL, Shell scripting Database : Oracle 9I, SQL Server 2K Special Software : Banker Profiler Management System, FSA Sales Data mart, Business Objects, Microsoft Analysis Services (OLAP) Work location : Melbourne, Australia.
  • 12. Naveen Parameshwaraiah CRM BA & Campaign Management & BI Consultant Phone : +91 9880114977 IBM Page 12 of 14 Toll Group & Mayne, Melbourne, Australia – LASER, Electronic Logistics Trading System Title : Data Analyst/Programmer – for Toll Group & Mayne Group Ltd., Melbourne. Period : April 2001 – March 2004 Position : Data Analyst & Support programmer Responsibilities :  Project/manage, develop and maintain the Laser despatch system for Mayne Logistics used by external customers to send freight (including printing of labels, reports, email notification and automatic transmission of files to Mayne via XML and FTP).  Development/Support of an automatic upgrade facility for all the Despatch systems enabling the business to quickly update prices and program updates when available.  Projects manage, develop and maintain server components managing pricing, data uploads from clients, tracking enquiries and registrations for the Laser despatch systems.  Update and maintain the Mayne Logistics Express web site. o www.maynegroup.com o www.toll.com.au  Developed an automatic email track and trace system used by external customers to track consignments via email.  Troubleshooting user issues through remote computers, email and Phone.  Working closely with the business to all IT related issues.  Involved in Oracle 7.34 & Oracle 9i Database administration.  Data modelling/Extraction to suit business requirements.  Used SQL Loader to load customers across multiple systems into staging table for analysis The Project : Laser products are designed for electronic trading for customers involving delivery of Products and services in Logistics through a range of products called PRO (network), Premium (Desktop) and Web based applications. Clients would transmit Connote files at the end of day via ftp, which in turn would be processed at the server end for tracking and billing details. Other functionality included Logistics bookings, Rate Enquiry and Track- Trace from the Oracle 8i database where all the connote information is scanned at the point of collection and delivery. Web related tasks involved development and support using ASP, HTML, and SQL Server 7.0, UNIX scripts for tasks related to Customer Login, Online Consignment Booking, and Rate Queries for trading across
  • 13. Naveen Parameshwaraiah CRM BA & Campaign Management & BI Consultant Phone : +91 9880114977 IBM Page 13 of 14 Australia. Specific role:  Involved in Project Design, Development, Testing & UAT Coordination  Developed in VB6.0 and later moved onto VB.NET using the SSH, UNIX and Oracle 9i Technology.  The registration data from the database was analysed by the data warehousing team in determining customer trends in the Logistics and Banking sectors.  Development/Support of a centralised registration system enabling the business to keep track of geographic as well as customer SLID registrations.  Problematic registration allotment was monitored on a Sun Solaris UNIX system  Almost 100% revenue reassurance due to the automatic upload of data from the Laser systems.  Successfully delivered 3 versions of the Laser despatch system on time and to budget.  Recently upgraded all despatch systems to use XML as their primary transmission protocol, alleviating the inherent firewall problems of using FTP.  Support calls for Laser have dramatically decreased since the new version has been implemented.  Oracle databases backed up on a daily basis and importance of continuous availability of database was ensured. Vastly improved Oracle DBA skills. Hardware : Pentium III/IV, AS 400, UNIX systems Operating System : Client : Windows NT/2000 Server : Unix, Mainframe Language : VB, VBA, .NET, PL SQL, DOS scripting Database : Oracle 7.3.4, 9I, SQL Server 2K Special Software : LASER Dispatch Management System, PMS (Parcel Management System) Work location : Melbourne, Australia. COURSES/WORKSHOPS/PRESENTATIONS CONDUCTED Year Title Presented to Location Organised By 2002  Logistics Concepts Mayne Group, Melbourne Mayne Group, Melbourne Loomis, Canada 2004  Banker Profiler Reporting NAB FSA team, Melbourne NAB, Australia NAB 2005  Decision Management Workshop Ness Technologies Ness, Bangalore Chordiant, Netherlands
  • 14. Naveen Parameshwaraiah CRM BA & Campaign Management & BI Consultant Phone : +91 9880114977 IBM Page 14 of 14 COURSES/WORKSHOPS ATTENDED Year Title Location Organised by Jan’2000 Java Training  Java Intermediate Course STG, Bangalore Self 2002 World of Logistics  Logistics Internal Training Mayne, Melbourne Loomis Group 2005 DB2  DB2 for Beginners Ness, Bangalore Ness, Bangalore Apr’2005  Chordiant Decision Management 5.6 Amsterdam, Netherlands Ness Technologies - Chordiant Feb’2009 Chordiant DM  Next Best Action Training in Chordiant DM IBM, Bangalore IBM, Bangalore PERSONAL DETAILS Date of Birth : 5th May 1977. Gender : Male Nationality : Indian Marital Status : Married Passport Details : F4764066 Name as in Passport : Parameshwaraiah Naveen Place of Issue : Bangalore Date of Issue : 27-Sep-2005. Date of Expiry : 26-Sep-2015. Permanent Address : #16, National High School Road, VV Puram Bangalore – 560004 Phone (080) 41506625 Contact Telephones - : +91 9880114977 (M) 080-41506625 (L) E-Mail : navparam@yahoo.com