The document outlines Apple's plan to increase sales and brand awareness over the next 6 months. The plan includes introducing the new iPhone 5, providing timely customer service, engaging customers through social media like Facebook and Twitter, using content-driven marketing strategies on websites, and starting a company blog. Success will be measured by increases in total sales, brand image, and brand awareness. The budget covers costs for a blogger, social media director, new product line introduction, and iPhone promotion.
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
The presentation outlines various scenarios for bringing product displays to live on different channels. From web to mobile to shoppable videos on Apple TVs to leveraging digital storytelling to create shoppable brands. Underlined by customer case studies.
Includes a short demo video about how CoreMedia DAM can make managing product imagery for omni-channel stores.
Presented in May 2016 at IBM Amplify, Tampa.
Learn how Jazz Recruiting integrates Totango & Salesforce to predict and reduce churn. Kristen Hayer, former VP of Customer Success at Jazz, shares how they leverage Totango's powerful customer insights and product engagement data within Salesforce to drive their customer success efforts.
Making Decisions with Data: Beyond Basic A/B Testing (ProductCamp Boston 2016)ProductCamp Boston
You might have run a few A-B tests, or maybe you've run 100's. But how do you know you're making the right decisions from those tests? Are there questions you aren't considering? How should you analyze your data (or your analysts' recommendations?)
About Anthony Rindone
Product Management @Wayfair
Enhance your communication and interaction with prospective, current, and past clients while broadcasting your value proposition with the latest Apple technologies. (Presentation made on 2/25/17 at Apple Irvine Spectrum)
Keeping Customers Happy While Making Major Website ImprovementsChris Noonan Sturm
An iterative, Agile approach to improving an existing federal government web site can be effective if it includes internal stakeholders and aggressively engages media and uses visual explanations to educate external customers about upcoming changes.
Learn how to assess whether your content is working so you can make it more effective: determine the audience, set the goal, make it measurable, and use data to learn and improve
Building the Right Product Features with Dir. of Product at AudibleProduct School
A Product Manager is the CEO of the product and defines what a development team builds. Product Managers receive requests from multiples stakeholders and must decide on what features best serve the needs of the company and its users. An effective Product Manager must estimate outcomes, weigh development costs, and test their hypothesis to successfully execute a roadmap. Here's how.
3 Key Takeaways:
· PM’s are the decision makers for a product roadmap
· Features should be prioritized based on the company's KPIs
· Releasing a feature is only the beginning
Learn about the 7 mistakes non-profit organisations make when building and marketing their mobile apps.
Shanelle Newton Clapham talks about how non-profits can give their supporters a great experience by building better apps and measure their effectiveness.
You can listen to the webinar here: http://www.apps4change.org.au/LearningCentre/Webinars.aspx
User Retention Across All Stages (User Retention Bootcamp Class 2)Amplitude
You can watch the full recording of this webinar hosted by Amplitude here:
https://event.on24.com/wcc/r/1465548/256E64F89A43334416D141924D5BE9A9
In this class, we'll dig into retention strategies for new, current and resurrected users. You will learn:
- Why it's important to understand Behavioral Personas in order to retain users
- How to indentify drivers of habit formation and turn passive users to power users.
- Drivers of successful user onboarding
- Strategies to reactivate dormant users and turn them into current users
A brief overview of the Sabbath School App distributed by the Sabbath School and Personal Ministries Department of the General Conference of Seventh-day Adventists.
The presentation outlines various scenarios for bringing product displays to live on different channels. From web to mobile to shoppable videos on Apple TVs to leveraging digital storytelling to create shoppable brands. Underlined by customer case studies.
Includes a short demo video about how CoreMedia DAM can make managing product imagery for omni-channel stores.
Presented in May 2016 at IBM Amplify, Tampa.
Learn how Jazz Recruiting integrates Totango & Salesforce to predict and reduce churn. Kristen Hayer, former VP of Customer Success at Jazz, shares how they leverage Totango's powerful customer insights and product engagement data within Salesforce to drive their customer success efforts.
Making Decisions with Data: Beyond Basic A/B Testing (ProductCamp Boston 2016)ProductCamp Boston
You might have run a few A-B tests, or maybe you've run 100's. But how do you know you're making the right decisions from those tests? Are there questions you aren't considering? How should you analyze your data (or your analysts' recommendations?)
About Anthony Rindone
Product Management @Wayfair
Enhance your communication and interaction with prospective, current, and past clients while broadcasting your value proposition with the latest Apple technologies. (Presentation made on 2/25/17 at Apple Irvine Spectrum)
Keeping Customers Happy While Making Major Website ImprovementsChris Noonan Sturm
An iterative, Agile approach to improving an existing federal government web site can be effective if it includes internal stakeholders and aggressively engages media and uses visual explanations to educate external customers about upcoming changes.
Learn how to assess whether your content is working so you can make it more effective: determine the audience, set the goal, make it measurable, and use data to learn and improve
Building the Right Product Features with Dir. of Product at AudibleProduct School
A Product Manager is the CEO of the product and defines what a development team builds. Product Managers receive requests from multiples stakeholders and must decide on what features best serve the needs of the company and its users. An effective Product Manager must estimate outcomes, weigh development costs, and test their hypothesis to successfully execute a roadmap. Here's how.
3 Key Takeaways:
· PM’s are the decision makers for a product roadmap
· Features should be prioritized based on the company's KPIs
· Releasing a feature is only the beginning
Learn about the 7 mistakes non-profit organisations make when building and marketing their mobile apps.
Shanelle Newton Clapham talks about how non-profits can give their supporters a great experience by building better apps and measure their effectiveness.
You can listen to the webinar here: http://www.apps4change.org.au/LearningCentre/Webinars.aspx
User Retention Across All Stages (User Retention Bootcamp Class 2)Amplitude
You can watch the full recording of this webinar hosted by Amplitude here:
https://event.on24.com/wcc/r/1465548/256E64F89A43334416D141924D5BE9A9
In this class, we'll dig into retention strategies for new, current and resurrected users. You will learn:
- Why it's important to understand Behavioral Personas in order to retain users
- How to indentify drivers of habit formation and turn passive users to power users.
- Drivers of successful user onboarding
- Strategies to reactivate dormant users and turn them into current users
A brief overview of the Sabbath School App distributed by the Sabbath School and Personal Ministries Department of the General Conference of Seventh-day Adventists.
Palestra Business Detox - Para obter melhores resultados e viver melhorFlávia Lippi
A negação é sedutora porque pode dar resultados a
curto prazo. Algumas vezes funciona a longo prazo,
mas isso é muito raro no mundo dos negócios, um
universo no qual "dourar a pílula" quase sempre
equivale a um atalho para a tragédia.
O objetivo do Business Detox ® é conhecer e
entender cases de quem agiu de maneira correta,
quem cometeu erros e como essas escolhas podem
nos ajudar a responder as indagações e a chegar
mais perto da meta do time de sua empresa. Uma
meta que pode ser definida como "aprender a
enfrentar em vez de negar". Porque agir antes de sabotar a si mesmo e sua empresa?
Hi. My name is Thao. I'm from Vietnam and I'm living in Ireland. Experienced marketer with 6 years of expertise in B2B and B2C marketing, specializing in strategic planning, market research, digital strategy, content creation, and campaign management. Holds a master's degree in Sustainable Development and has a proven track record of boosting engagement and lead generation through successful campaigns and in-depth market insights.
6 Hot Social Media Trends for 2016 with Karen KefauverKaren Kefauver
Enjoy my quick, easy-to-read list of "Top 6 Social Media Trends of 2016" and follow the ACTION ITEMS in each of the tips. Those action items help boost your business and brand awareness and stay on top of the ever-changing social media world.
Facebook basics - Month of Marketing webinarBizink
Facebook has almost 2 billion users with many spending several hours on it every day. To market your firm effectively online, you cannot afford to ignore the world’s most popular social media platform.
In this workshop, you’ll discover how to harness the power of Facebook to grow your accounting business. Your host is Gayatri Wood who has helped several leading accounting firms build social communities.
What you’ll Learn
- Why Facebook is now the most important social media platform for accountants and bookkeepers
- How to create a Facebook Business Page
- Community building using Facebook groups
- Targeted marketing using Facebook Ads
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Marketing like it’s the year we actually live in - 5 key areas to focus on in...Mike Szyszka
This is the presentation I gave to the Canadian Home Builders Association of Central Alberta on April 13, 2016.
Feel free to connect with me on Facebook, Twitter, Instagram, SnapChat, LinkedIn... wherever! I'm @ReactionMIke all over the web.
http://reaction.ca
The Power of SEO: WeddingWire World - John LincolnJohn Lincoln
In this presentation, John Lincoln covers the power of search engine optimization. This is a beginner SEO course that looks at how people are searching on the internet today.
https://ignitevisibility.com
Social Media Magnet WiFi Hot Spot social media growth enginebklaasmeyer
Social Media Magnet’s PCI compliant WiFi Hot Spot instantly connects you with your customers on Facebook, Twitter, LinkedIn, Google+ or any other social media platform. Social Media Magnet gathers demographic information about your customers which is available real time via our analytics and reporting interface. The Social Media magnet is a communications and marketing tool. The Social Media Magnet turns your wifi hot spot into a revenue increasing tool all while offering your customers a free amenity.
2. Challenges
• Breaking through to
Windows users
• Innovative new products
• Updating current products
• Maintaining current brand
image
3. Goals
• Increase total sales
by 5% over the
next 6 months
• Increase overall
brand awareness
and image
4. The Plan
• Introduce iPhone 5
during summer
quarter
• Provide timely and
easy to follow service
for all users
5. Social Media Outlets
•Constant updates through Facebook
•Allow customers to post stories and questions
regarding products
•Live Twitter feed
•Allow customers to tweet with questions
6. Content Driven Marketing
• Our websites content has to contain
keywords that consumers are searching
• Apple, laptop, computer, iPod, Mac
• Content has to keep consumers on our
site and guide them to what they want
from us
7. Blogging
• A blog where consumers can read about
new products, updates, problems or issues,
and upcoming announcements
• Instant information
• Personal level with customers and users
• Instant feedback on products and services
8. Measures of Success
• How much did our total sales increase over the last 6
months?
• Where does our brand image sit with current consumers?
• How has our brand awareness changed or increased?
9. Budget
• Includes:
• Paying a blogger
• Paying a social media director
• Introducing new line
• Promotion of new iPhone
10. Timeline
• Now:
• Introduce Twitter and Facebook accounts
• Implement blog
• Within 3 months
• Create content with key words for
search engine optimization
• Within 6 months
• Introduce new iPhone