Final Presentation. Digital strategy of Under Armour.

1. Yunsheng Zhang

2. Introduction
• American sports clothing and
accessories company.
• Founded in 1996.
• Began offering footwear in 2006.

3. Target Audience
1
Men and women of
all ages
2
people who
maintain an active
lifestyle
3
Professional players
and athletes

4. Social Media
• Facebook, YouTube,
Twitter and
Instagram are four
social media
platforms it uses.

5. Competitor
• Nike and Adidas
• More followers than
Under Armour.

6. Website
Strength:
Well organized
Fully functional
Clear layout
Easy to search and use
Lot of promotions
Weakness:
Lack of videos

7. Online Advertising
• 100 per day for paid and display advertisement.
• Focus on social media.

8. Content Marketing
• For people who love playing basketball.
• Post picture with #SuccessUnderYourFeet.
• Opportunity to face to face with Stephen Curry.
• Free Curry’s new shoes.

9. Mobile App
• Useful and relevant content.
• Needs more function(Feedback and Discussion).

10. Mobile Website
• All functions same as mobile App.
• Simplification of website on mobile.