4. Marketing strategy
• They are using promote card as a advertising strategy, you can get it by buying
products from their store.
5. Social media
They are using
Instagram and
Facebook and
twitter as their
main social media
platform.
6. Content marketing
• They are using blog as their content marketing, they also have survey under their
article to collect data.
7. Website
• Pros: Well designed , mobile
device useable, easy to use,
promotions.
• Cons: Leak of language
choices
8. Online Advertising
• 100 per day for paid and display advertisement .
• Focus on social media, because 83% of American are
using their mobile device multiple times a day.
9. Mobile app
Well organized interface with full functional
features as the computer website
Easy to use
