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Toms digital strategy
- 1. TOMS DIGITAL STRATEGY ADV 420 Rachel Anderson
- 2. OVERVIEW OF COMPANY • Founded in 2006 by Blake Mycoskie • One for One – Matches every pair of shoes purchased with a new pair for a child in need • Given over 60 million pair in over 70 countries
- 3. TARGET AUDIENCE • Women and men between the ages of 18-25 • Concerned with social issues • Trendy and comfortable • Give back and help others
- 4. BIG IDEA • Increase brand awareness • Increase sales & repurchases • Keep costumers engaged with social media • Make campaign a more personal experience
- 5. SOCIAL MEDIA • Use Facebook, Twitter, Pinterest, Instagram, Google+, LinkedIn • Respond to costumer’s comments, questions, and concerns • #WeAreWhatWeDo • Blog on website
- 6. SEARCH ENGINE MARKETING • Google AdWords • Keywords & Phrases: One for One We Are What We Do Casual Shoes Comfortable Shoes Shoes for People In Need Vegan Shoes Canvas Shoes Giving Back
- 7. MOBILE EXPERIENCE •Mobile Website – Easy to use •Smart Phone App
- 8. INBOUND MARKETING • Content Offers • Blogging • Email Marketing
- 9. MEASURING SUCCESS • Views on videos • Likes, shares, comments, pins, retweets • Follower increase rates • Visits to website • Google Analytics • Email subscribers • Shoe sales • Google Searches
- 10. Thank you!