2. Agenda
WHAT
DO WE DO
HOWDO WE DO IT
WHAT IS
IMAGE RECOGNITION
WHERE ISYOUR IDEAL AUDIENCE
WHY DOADVERTISERS CHOOSE US
2
WHO
ARE WE
1
3
5
6
7
WHAT IS
BIG DATA ANALYSIS
4 CASE
STUDIES
8
4. urAD is a cutting edge digital advertising firm based in Taiwan with branches
throughout Southeast Asia. Our comprehensive one-stop digital advertising
solution offers intelligent marketing strategies that deliver results effectively
and efficiently. We help marketers make better business decisions, generate
greater demand from the right mix of channels, convert impulse to sales,
increase revenue and profitability. Whether you are looking to save time,
save money, or revamp your marketing strategy, we are here to make your
digital advertising experience as easy as possible.
Company Overview
SINGAPORE
MALAYSIA
THAILAND
VIETNAM
HONG KONG
GUANGZHOU
HEADQUARTERS
TAIPEI :TAIWAN
6. Our Integrated Digital
Marketing Solutions
• Businesses, big and small, need simple, results-driven digital marketing solutions that deliver
relevance, personalization and precision.
To Drive the Business
ResultsYou Need
We Understand What the Market Demands
ConnectYou to the Right
Customers at the Right Time
15. IDENTIFY SEARCHING
KEYWORDS
Step 1 – IDENTIFY KEYWORDS
Identify potential customers from internet searching keywords.
Air and Hotel Package to NYC
16. Step 2 – CATEGORIZE BEHAVIORS
Categorize audience by type, based on searching behaviors and preferences.
CATEGORIZED
DATA
SHOPPING
INTERESTS
TRAVEL
ENTERTAINMENT
17. Step 3 – TARGETYOUR AUDIENCE
Target specific groups of audience based on data classification.
Advertiser
via urAD
Business
Family Personal OccupationEducationIncomeAge
Interests
19. Male Pos Female Pos Copy Pos Object Pos Color Custom
0 0 1 left 1 right 0 none blue2 Lily
Data Prediction Algorithm
carefully analyzes each creative
and automatically detects features
such as gender, characters, objects,
colors, position and more.
Image Analysis
20. Optimization Report
urMojo provides multi-dimensional creative design recommendations
based on Artificial Intelligence & Image Analysis by calculating its
deviations from the audience preference profiles.
21. Performance Ranking
Each creative material is given a
performance score based on the unbiased
evaluation from the Optimization Report.
22. Aging Creative Alert
Automatically notifies marketers
when a creative under-performs,
allowing ample time to adjust and
update materials.
24. Audience Gender & Device Ratio
46%
FEMALE
54%
MALE
Operating System
24%
73%
Device Environment
32%DESKTOP
68%
MOBILE
3% windows and others combined
ANDROID
iOS
25. Internet Audience Age Groups
11.53%
15.41%
11.7%
7.75%
5.16%
3.21%
10.71%
12.6%
9.03%
6.17%
4.42%
2.31%
0%
5%
10%
15%
20%
25%
30%
18-24 25-34 35-44 45-54 55-64 65+
AGE GROUP
Male Female
DMPSOURCES
26. Detailed Audience Profiles
EDUCATION OCCUPATION
Professional
20.77%
Manager
19.56%
Administrative
12.50%
Sales
4.19%
Skilled Trade
4.06%
Other
3.35%
Technical
9.46%
Students
9.03%
Executives
3.09%
Housewife
3.05%
Unemployed
2.39%
Retired
2.37%
Worker
2.22%
White Collar
2.19%
Personal Service
1.77%
44.40% University or Equivalent
Secondary24.28%
Graduate or above15.10%
Technical or Certificate11.13%
Trade School2.40%
Primary School2.02%
No Formal Education0.72%
27. ASIA EUROPE NORTH AMERICA SOUTH AMERICA
MIDDLE EAST SOUTH AFRICA AUSTRALIA
Weekly Unique
Cookies in
Other Regions
Combined
WEEKLY UNIQUES
WEEKLY
IMPRESSIONS
5+BILLION
Largest Collection of User Data (Weekly Cookies)
1.79B 1.25B 1.11B 445M
156M 125M 64M 130M+
1+TRILLION
28. “More is not always better, focus is” - urAD
We specialize in audience-targeting data, we believe it is an
integral component of programmatic buying and selling of ad
inventory on the internet. urAD effectively leverages these global
audience data to drive business performance and maximize ROI.
What Do These Data Mean
30. Strategic Global Business Partnership Advantages
Our strong alliance with all major internet icons along with being a trusted Facebook and
Google Partner, we are able to help you better connect with your target audience and extract
the most value out of your digital investment.
RESOURCES
31. Data Intelligence at Scale to Drive Real Results
Accuracy
Performance
Scalability
Big Data
Analysis
Machine
Learning
Image
Recognition
TECHNOLOGY
32. One-Stop Digital Advertising Solution
From planning to execution, “in-campaign optimization” to “post-campaign analysis”, we will help
you reach your business goals with our customized cross-platform, cross-device, cross-region
marketing strategy.
STRATEGY
33. Comprehensive Campaign Management
• Customized Data-Tracking Integration with advanced performance optimization tools
• Precision Audience Targeting Technology ensures personalized contents are delivered to
prevent unnecessary ad spending.
Goal
To provide an effective and efficient personalized digital advertising
experience with full transparency.
AutomationMonitor Optimize Support Advise
SERVICE
35. Case Studies
140%
Increase in
Conversions
6.7x
Increase in
CTR
31%
Decrease in
Ad Cost
1M
Impressions
in 1 Day
410K
VideoViews on
Mother’s Day
2.4M
Impressions
during a Holiday
10M
Impressions in
just 15 days
500%
Increase in
Engagements
350%
Increase in
CTR
4x
Decrease in Cost
Per Conversion
2,088
Sales Leads in just
18 Days
510K
Clicks to Website
in 28 Days
36. Take a Tour with us
BeginYour Journey with urAD Today
