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How to promote like a pro gig marketing on a budget

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Eventbrite UK
Eventbrite UK

How To Promote Like A Pro - gig marketing on a budget By Katie McPhee, Eventbrite's Regional Marketing Manager, Europe

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Promote Like A Pro: Gig Marketing On A Budget Katie McPhee | @ktmcphee | March 2015
Coming up... Promote Like A Pro: Build a solid community Save time + money online Advance ticketing tips Promo checklist
What is Eventbrite?wine tasting theater volunteerin g marathon poetry live music arts & crafts fashio n fun run race fundraiser hikin g comedy car rally networkin g summits parade s Create, promote and sell tickets for any type of event
What is Eventbrite? Discover events to attend – from gigs to festivals and classes
Promote Like A Pro: Build a solid community Save time + money online Advance ticketing tips Promo checklist
Know your crowd
Give the people what they want
Don’t forget to write
Promote Like A Pro: Build a solid community Save time + money online Advance ticketing tips Promo checklist
Cash upfront
Track online promotion
Grow your mailing list
Promote Like A Pro: Build a solid community Save time + money online Advance ticketing tips Promo checklist
Stand out
Make mobile ticket purchases easy
Promote Like A Pro: Build a solid community Save time + money online Advance ticketing tips Promo checklist
Checklist: ✔ Know your community & their influences ✔ Incentivise early ticket buyers ✔ Stay in touch; share event content ✔ Selling tickets online provides upfront cash & grows your mailing list ✔ Create a ticket page that stands
Further information: eventbrite.com/artist
Thanks for listening! Katie McPhee @ktmcphee
How to promote like a pro gig marketing on a budget

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