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Presentatie Adobe Pieter van Helvoirt
- 1. Accelerate Your Mobile Marketing with Apps Name | Title © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 2. Pieter van Helvoirt | Sr. Solution Consultant | helvoirt@adobe.com | © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2 @pvanhelvoirt
- 3. Agenda 10:00 Opening: Wat heeft de telefoon ons gebracht - Pieter van Helvoirt, Adobe 10:30 Toepassingsmogelijkheden van mobiele apparaten - Astrid Hackenberg, Microsoft 11:00 Mobiele Business- en verdienmodellen - Jan Willem Broekema, EBU 11:30 Met M-Commerce meer resultaat - Corine van Drunen, QiQQER 12:00 Lunch, netwerken en informatiemarkt 13:00 Hoe bereik ik mijn klant en verhoof ik klantloyaliteit met apps - Michiel Ebeling, Mobgen 13:30 Mobiele strategie - Michel van Velden, Oneshoe 14:15 In 7 overzichtelijke stappen mobiel werken - Pieter Schouten, HP 15:00 Koffie pauze 15:30 De toekomst van mobiele apparaten - Astrid Poot, Fonk Mobile 16:00 Borrel en informatiemarkt 12:00 – 12:30 – 13:00 Break-out workshop: Mediastrategiespel © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
- 7. Hoe het allemaal begon… © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
- 8. Het begon allemaal met de Motorola DynaTAC 8000X – prototype in 1973 © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
- 9. De telefoon gaat mee in de auto… © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
- 10. De Nokia 101 – De eenvoudige GSM telefoon in 1992 © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
- 11. IBM Simon Personal Communicator in 1993 © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
- 12. Motorola StarTAC en de Nokia Communicator in 1996 © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
- 13. De Nokia 5110 - hip en trendy in 1998 © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
- 14. De Sharp SH04 in 2000 © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
- 15. Blackberry 5810 in 2002 en de Palm Treo 600 in 2003 © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
- 16. Nokia N-Gage in 2003 en de Motorola ROKR E1 in 2005 © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
- 17. Apple’s eerste iPhone en de Motorola F3 beide in 2007 © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
- 18. HTC Dream in 2009 © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
- 19. Verschillende merken, systemen en app-stores © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
- 20. Van groot naar klein en weer terug - Tablets © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
- 21. Verschillende toepassingen zakelijk en privé © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
- 22. Verschillende toepassingen zakelijk en privé © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
- 23. Verschillende toepassingen zakelijk en privé © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
- 24. Verschillende toepassingen zakelijk en privé © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
- 25. add covers for GQ WIRED Backpacker living readers digest © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
- 26. Most Popular Devices and Offline © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26
- 27. Multi Device Publishing Browser Android Android iPad & iPad Mini iPhone & iPod Touch © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 27 Phones Windows 8.1 devices
- 28. The ultimate digital publishing solution for everyone CREATIVE DIGITAL PUBLISHING SUITE CLOUD + PRODUCE DISTRIBUTE MONETIZE ANALYZE VIEW © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 28
- 29. Verschillende toepassingen zakelijk en privé © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 29
- 30. Verschillende toepassingen zakelijk en privé © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 30
- 31. Verschillende toepassingen zakelijk en privé © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 31
- 32. Verschillende toepassingen zakelijk en privé © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 32
- 33. Verschillende toepassingen zakelijk en privé © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 33
- 34. Verschillende toepassingen zakelijk en privé © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 34
- 35. Verschillende toepassingen zakelijk en privé © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 35
- 36. Verschillende toepassingen zakelijk en privé © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 36
- 37. Security © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 37
- 38. 31% say customer-facing apps have greatest impact on post-purchase loyalty © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Role of apps in the customer purchasing lifecycle Customer-facing apps drive loyalty Source: “The Connected Marketer: How Apps are Engaging Customers, Partners, and Employees,” Forbes Insights, January 8, 2014. http://bit.ly/mobile-app-report
- 39. 67% report the number of users of internal apps has grown over the past year © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Rate of growth in user volume for internal apps (among companies building and deploying internal apps) Internal apps growing too 7% 7% 25% 28% Source: “The Connected Marketer: How Apps are Engaging Customers, Partners, and Employees,” Forbes Insights, January 8, 2014. http://bit.ly/mobile-app-report
- 40. Executives see internal apps playing greater roles in facilitating sales, communication and training processes © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Roles and functions of internal apps Internal apps drive efficiencies Source: “The Connected Marketer: How Apps are Engaging Customers, Partners, and Employees,” Forbes Insights, January 8, 2014. http://bit.ly/mobile-app-report
- 41. Most organizations have 1-3 apps Three-fourths of executives say app budgets are increasing Customer-facing mobile apps Internal mobile apps © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Numbers do not add to 100% due to rounding Numbers do not add to 100% due to rounding Apps on the rise Source: “The Connected Marketer: How Apps are Engaging Customers, Partners, and Employees,” Forbes Insights, January 8, 2014. http://bit.ly/mobile-app-report
- 42. Accelerate Your Mobile Marketing with Apps Name | Title © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Editor's Notes
- History of DPS Before the advent of the iPad, we had been working with magazine publishers to help them reimagine their content for tablet devices. Magazines have been able to reinvent themselves on the tablet with immersive tablet apps that showcase their brand and engage readers through interactive, highly designed content. These publishers include all the major US magazine publishers, including Conde Nast, Hearst Corporation, Time Inc., National Geographic, Martha Stewart Living Omnimedia, Reader’s Digest and more.
- History of DPS Before the advent of the iPad, we had been working with magazine publishers to help them reimagine their content for tablet devices. Magazines have been able to reinvent themselves on the tablet with immersive tablet apps that showcase their brand and engage readers through interactive, highly designed content. These publishers include all the major US magazine publishers, including Conde Nast, Hearst Corporation, Time Inc., National Geographic, Martha Stewart Living Omnimedia, Reader’s Digest and more.
- History of DPS Before the advent of the iPad, we had been working with magazine publishers to help them reimagine their content for tablet devices. Magazines have been able to reinvent themselves on the tablet with immersive tablet apps that showcase their brand and engage readers through interactive, highly designed content. These publishers include all the major US magazine publishers, including Conde Nast, Hearst Corporation, Time Inc., National Geographic, Martha Stewart Living Omnimedia, Reader’s Digest and more.
- History of DPS Before the advent of the iPad, we had been working with magazine publishers to help them reimagine their content for tablet devices. Magazines have been able to reinvent themselves on the tablet with immersive tablet apps that showcase their brand and engage readers through interactive, highly designed content. These publishers include all the major US magazine publishers, including Conde Nast, Hearst Corporation, Time Inc., National Geographic, Martha Stewart Living Omnimedia, Reader’s Digest and more.