You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session about international SEO will show you how to give that friendly neighborhood feel on a global scale.
Miranda Gahrmann, Randstad
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session will show you how to give that friendly neighborhood feel on a global scale.
Miranda Gahrmann presented on the Digital Marketing Summit in Dubai about International SEO and beyond. When targeting multiple languages and countries, international SEO plays an important factor to make sure the right website is served in each targeted country. Also, it's important to be aware of cultural differences and differences in language to provide a good user experience across regions.
While working for an enterprise, scaling technical SEO might be complex. Miranda Gahrmann presented on '20 tips to scale technical SEO' at the International Search Summit in Barcelona.
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session about international SEO will show you how to give that friendly neighborhood feel on a global scale.
Miranda Gahrmann, Randstad
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session will show you how to give that friendly neighborhood feel on a global scale.
Miranda Gahrmann presented on the Digital Marketing Summit in Dubai about International SEO and beyond. When targeting multiple languages and countries, international SEO plays an important factor to make sure the right website is served in each targeted country. Also, it's important to be aware of cultural differences and differences in language to provide a good user experience across regions.
While working for an enterprise, scaling technical SEO might be complex. Miranda Gahrmann presented on '20 tips to scale technical SEO' at the International Search Summit in Barcelona.
Enterprise Ireland presentation - International seo and content June 2018John Caldwell
Enterprise Ireland eBusiness Event Presentation - June 2018
International SEO, Content Clustering, PPC versus SEO, Find out how search engines work. SEO Tools - Hub5050.com - abcdigital.ie , creatorseo.com
This presentation provides an overview of how to develop a SEO strategy for international websites. It reviews how to choose the correct domain, developing content for international audiences, the algorithms of international search engines, how to account for country and regional specific regulations (like GDPR), designing your website for international audiences and measuring the success of international SEO with Google Analytics and Google Tag Manager.
This presentation was originally given in June 2018 to members of the MKESearch organization in Milwaukee, Wisconsin.
A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
International SEO for eCommerce - David from TrustyourbrandDaytodayebay
Our second speaker, David Garcia Ruiz from Trustyourbrand, a Swansea based SEO consultancy, delivered very insightful talk on international SEO. SEO is a complex topic but David explained international SEO in very simple terms and audience were quite engaged with David answering lots of questions at the end of his presentation. There were few businesses with real potential to expand internationally and his talk gave them actionable steps to move forward with their international website development.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Miranda Gahrmann is a Global SEO Manager for Randstad and a Global eCommerce Consultant for clients such as Philips. Not only does Miranda travel all over the world for work, she also speaks six languages. With 10 years experience in international SEO, Miranda is working with her team to improve the performance of 40 Randstad websites across 39 markets.
Miranda talked about “International SEO and beyond”. She went through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practises.
Miranda will be talking about “International SEO and beyond”. She will go through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practises.
Enterprise Ireland presentation - International seo and content June 2018John Caldwell
Enterprise Ireland eBusiness Event Presentation - June 2018
International SEO, Content Clustering, PPC versus SEO, Find out how search engines work. SEO Tools - Hub5050.com - abcdigital.ie , creatorseo.com
This presentation provides an overview of how to develop a SEO strategy for international websites. It reviews how to choose the correct domain, developing content for international audiences, the algorithms of international search engines, how to account for country and regional specific regulations (like GDPR), designing your website for international audiences and measuring the success of international SEO with Google Analytics and Google Tag Manager.
This presentation was originally given in June 2018 to members of the MKESearch organization in Milwaukee, Wisconsin.
A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
International SEO for eCommerce - David from TrustyourbrandDaytodayebay
Our second speaker, David Garcia Ruiz from Trustyourbrand, a Swansea based SEO consultancy, delivered very insightful talk on international SEO. SEO is a complex topic but David explained international SEO in very simple terms and audience were quite engaged with David answering lots of questions at the end of his presentation. There were few businesses with real potential to expand internationally and his talk gave them actionable steps to move forward with their international website development.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Miranda Gahrmann is a Global SEO Manager for Randstad and a Global eCommerce Consultant for clients such as Philips. Not only does Miranda travel all over the world for work, she also speaks six languages. With 10 years experience in international SEO, Miranda is working with her team to improve the performance of 40 Randstad websites across 39 markets.
Miranda talked about “International SEO and beyond”. She went through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practises.
Miranda will be talking about “International SEO and beyond”. She will go through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practises.
Gaining the competitive edge through strategic development of your website. Includes: Indentifying & researching your market, competitor analysis tools, on-site optimization, managing directories and citations, marketing recommendations. Bring it all together with a easy-to-use collaborative workbook. For more, visit http://foxxr.com
Do you have a brand that's expanding globally?
How are you handling your search presence in different countries?
Is your communication strategy clear as you enter those varied markets?
International SEO can help.
By implementing global and international SEO best practices, you can improve everything from your site structure to cultural nuances in your content.
Watch our webinar to keep your brand competitive by finding the perfect balance of functionality and usability across markets.
You'll learn:
- How to navigate the complexity of global SEO for better user experience (happier customers) and improved traffic and revenue (happier executives).
- A solid technical foundation that drives improved ROI for years as international traffic flows to your website.
- How to manage global SEO across search engines, audit your technical foundation, and oversee end-to-end content creation and reporting.
Conductor's Nadege Chaffaut, Director of Customer Success in Europe, Middle East, and Africa (EMEA), and Fiona McGovern, Senior Director in EMEA, explain why International SEO is important.
They'll dive into how you can have a unified brand, maintain a top position, and excel in various markets.
You'll get to discover more specific ways to get ahead in the global race.
Global Search Marketing - BrightEdge Share 14 - Dave Lloyd - AdobeDave Lloyd
How Search, Content, and Localization teams can perform together best. What does it mean to align to the customer journey. How to develop a content optimization plan. Develop SEO localization workflow. Case studies from localization & content optimization.
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...Simplilearn
This presentation on SEO will help you understand the various factors that help you rank #1 on Google which includes keyword research, creating high-quality content, how to optimize the content using on-page elements and website level factors which influence Google ranking and we will also discuss off-site engagement. But, ranking on Google is not easy. There are a lot of factors that influence this. Now, let us get started and understand the major factors influencing Google ranking in the year 2019.
Below topics are explained in this SEO presentation:
1. Keyword research
2. High-quality content
3. Optimize on-page elements and website factors
4. Off-site engagement
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Similar to DigiMarCon - International SEO by Miranda Gahrmann (20)
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
3. 3
Short intro
• Bachelor in International Business &
Management
• Master in Digital Marketing
• Master of Brand, Reputation and
Design Management
• Google Analytics & Ads certified
• 11 years experience in Search
Engine Marketing
• Based in Dubai
About Miranda Gahrmann
Global eCommerce Consultant
5. 5
Give that local feeling
• Think globally, act locally
• Give the user the feeling
it’s a website from their
country
• More trust means higher
conversion rate
Main purpose of international SEO
International SEO
6. 6
Localize content
• Website in local language
• Appropriate use of images
• Usage of capitalization
• Use local currency
• Provide local contact info
• Check for local laws
• GDPR in EU, not US
What to localize?
International SEO
7. 7
Localize content
• Also differences in the
English language, both
grammar and use of words
• Soother vs Pacifier
• Nappy vs Diaper
• Trainers vs Sneakers
• Lorry vs Truck
• Lift vs Elevator
Differences within the same language
International SEO
UK spelling Example US Spelling Example
re centre er center
our colour or color
ise apologise ize apologize
vowel + l travelled l traveled
ae leukaemia e leukemia
oe manoeuvre eu maneuver
ence defence ense defense
8. 8
Tone of voice
• Relevant for content as well
contact with local markets
• Employee of the month
works in the US, not in
Japan
• Use Culture compass to
compare your culture with
another country
Better understanding of other cultures
International SEO
10. 10
Research your market
• Google has a 92% market
share globally
• 88% desktop
• 95% mobile
• 91% tablet
Which search engines to keep in mind?
International SEO
11. 11
Research your market
• Statcounter.com provides
insights in the search
engines per market
• Keep track on trends
Which search engines to keep in mind?
International SEO
12. 12
Why important?
• Get more accurate insights
in keyword trends
• Use the search engine’s
webmaster tool
• Know where to advertise
• Know the guidelines and
restrictions per search
engine
Difference between search engines
International SEO
Google Bing Naver Yandex Baidu
Main area Global Global Korea Russia China
Webmaster
tools
Google Search
console
Bing
Webmaster
Tools
Naver
Webmaster
Tools
Yandex
Webmaster
Baidu
Webmaster
Tools
XML sitemaps
Multiple, max
50k URL and
max 50MB
Multiple, max
50k URL and
max 50MB
One, max 50k
URL and max
50MB
Multiple, max
50k URL and
max 50MB
Invitation
only, max 10
MB
Hreflang Supported
Not
supported,
use content-
language tag
Not
supported,
use content-
language tag
Supported
Not
supported,
use content-
language tag
Structured
data
JSON-LD,
RDFa,
Microdata
JSON-LD,
RDFa,
Microdata,
Microformats
JSON-LD,
RDFa,
Microdata
JSON-LD,
RDFa,
Microdata,
Microformats
All formats,
must be
submit to
Baidu
Webmaster
Tools
Meta
keywords
No ranking
factor
Ranking factor Ranking factor
No ranking
factor
Ranking factor
13. 13
Research your market
• Also research device
usage
• Relevant for if you want to
launch an app
Research the device types in your target markets
International SEO
15. 15
Choose the right setup
• Are you targeting specific
markets?
• Use ccTLDs, or
• Use subfolders for
countries
• Is your website in multiple
languages but not targeted
towards specific markets?
• Use subfolders
Best domain setup
International SEO
17. 17
Implement hreflang tags
• XML sitemap
• Preferred way as easiest for
governance and updating
• Automate to save time
To keep in mind
• Hreflang tags only work if the
locales refer to each other
Rank the correct locale in each market
International SEO
Hreflang tags in XML sitemap
<url>
<loc>https://www.example.com/</loc>
<xhtml:link rel="alternate" hreflang="en-ae"
href="https://www.example.ae/en/” />
<xhtml:link rel="alternate" hreflang=”ar-ae"
href="https://www.example.ae/ar/” />
<xhtml:link rel="alternate" hreflang=”ar-sa"
href="https://www.example.sa/" />
<xhtml:link rel="alternate" hreflang="x-default"
href="https://www.example.com/" />
</url>
18. 18
Another locale ranking in
your market?
• Are hreflang tags correctly
implemented?
• Is another page providing a
better answer to the user
intent?
Rank the correct locale in each market
International SEO
19. 19
Use a Content Delivery Network
• Improves the user’s experience by
faster loading times
• Reduces server load
• Quickly scalable during times of
heavy traffic
To keep in mind
• For China, local hosting is highly
recommended
Faster loading time
International SEO
20. 20
Average Internet Speeds
• Create AMP pages to enable
faster pages
• Faster loading time
• Lower bounce rate
• Higher conversion rate
• Load content in the
background for markets
with unstable internet
Faster loading time
International SEO
22. 22
Create global keyword research
• Provide insights in global popular topics
• Input for global content strategy
• Example how to perform a keyword
research
Which topics are popular amongst your target audience?
International SEO
23. 23
Content creation
• Drive content from global
• Create content on local level
• Based on popular local topics or
events
Create content in an efficient way
International SEO
Create global content
Share content calendar
Share content
with markets
Localize
Share with
other markets
Create local content
Global team
Local team
24. 24
To keep in mind
• Certain languages consist of longer words
• Free shipping and fast delivery
• Gratis verzending en snelle levering
• Kostenloser Versand und schnelle Lieferung
Certain languages take more space
International SEO
26. 26
Global
Local
Global vs local
• Content and outreach
require local market
knowledge
Important
• Organize knowledge
sharing sessions
• Have resources available for
implementation
How to organize SEO?
International SEO
OutreachContent
Technical
SEO
27. 27
Use local market expertise
• Outreach should be executed on local
level
• Better understanding of
landscape
• Approach sites in local language
To keep in mind
• Provide training and guidelines to
ensure good quality and white-hat
practises
• Perform regular checks
Earn quality backlinks
International SEO
28. 28
Scalability
• AMP templates instead of
separate pages
• Automate hreflang tags
• Optimize meta title and
description logic
• Buy [brand] [product]
[identifier] online | [site name]
Go after quick wins
International SEO
AMP
Logic
Auto generated
pages
Hreflang
tags
Training
30. 30
AMP stories
• Create AMP stories with
visual narratives and
tappable interactions
• Can appear as universal
result in Google’s results
pages
Create stories for your website shown in the search results
International SEO
32. 32
Global vs local
• Give that local feeling
• Technical SEO should be managed
on global level, for content and
outreach local expertise is required
• Drive content from global, and when
possible local to global
bit.ly/miranda-digimarcon
Takeaways
International SEO
Technical
• Choose the right domain setup
• Use language folders
• Implement and review hreflang tags
• Use a Content Delivery Network
Mobile
• Create AMP pages for faster pages
and higher conversion rate
• Create AMP stories