2. I found in my research about Fannie Mae that
they are still a struggling company trying to
overcome the bailout of years past. Fannie Mae
has made a lot of changes in the years since the
bailout crisis but, the public still views them as
sort of a joke. They need to take steps to prevent
a crisis like this from happening again and steps
are needed to regain public reputation they lost
during this period. I would tell Fannie Mae to
communicate with the public more let them know
what is going on and keep the social media
channels informed as they are the channels
consumers go to first before any other.
3. Fannie Mae is a government sponsored enterprise
chartered by Congress to keep money flowing to mortgage
lenders to help strengthen the U.S. housing and mortgage
markets and to support affordable home ownership.
Fannie Mae was founded in 1938 to help the housing
market recover from the great depression. They got the
mortgage market flowing again by selling bonds and using
the money to buy mortgages from lenders. This rebuilt
their cash supply so they could make more loans. In
1968, Congress chartered Fannie Mae to do the same
thing only as a private company. Fannie Mae’s role in the
market today is they are committed to serve in all
communities at all times in good and bad this gives them
the unique ability to respond to market challenges. Fannie
Mae works with various different lenders including
mortgage services and housing counselors.
4. Fannie Mae has long been committed to their
mission of ensuring that working families
have access to mortgage credit to buy homes
they can afford over the long term or that
they can secure quality rental housing. Their
overall goal is to help as many families as
possible stay in their homes, protect property
values in communities across the country,
and build stronger foundation for the U.S.
housing market.
5. Fannie Mae ranks number 8 on the Fortune 500
List. When I looked up articles on Fannie Mae I
came up with 3,529 articles. Fannie Mae also has
a Face book page with 1,905 likes and a website
www.fanniemae.com . Fannie Mae has a twitter
account as well with 622 followers.
The Reputations of the most Visible Companies
(2010)
◦ Fannie Mae ranks number 58 on this list of 60
companies. Fannie Mae ranks above AIG which is at
number 59 and Freddie Mac who is number 60. They did
not however make the list in 2011 or 2012. Freddie Mac
and AIG did make the list for 2011 and 2012.
6. Brand Finance Global Banking 100
◦ Fannie Mae made the Brand Finance Global Banking
100 list for 2008 at number 58. They ranked above
Master Card at number 65, Freddie Mac number 83, and
Charles Schwab at 97. However Fannie Mae did not make
the list for the years 2011 and 2012.
Diversity Inc’s Top 25
◦ Fannie Mae ranked number 2 in Diversity Inc’s Top 25
of 2003. They ranked above Bank of America who was
number 9, and Prudential Financial number 21. In 2004
they dropped to number 26, and by 2005 they dropped
completely from the list.
7. I would implement a policy where if a crisis
like the bailout were to occur again Fannie
Mae would address the public swiftly and
reassuringly to keep them informed.
I would tell them to release the records
stating what the company did with the bailout
money to the public so the public will have a
higher regard for the company.
8. I would tell Fannie Mae that they need to
regularly update and make changes to their
social media channels so the public is kept
informed of what is going on in the company.
I would tell them this because social media
channels are where consumers look first
before even looking at the company website
for information on the company so the social
media aspect is very important to the
company reputation.
9. Company overview. (2013). Retrieved from
www.fanniedmae.com
Fortune 500 list. (2012). Retrieved from
www.money.cnn.com/magazines/fortune500/20
12/snapshots/2434.html
Money workplace. (2004). Retrieved from
http://usatoday30.usatoday.com/money/workpl
ace/2003-04-13diversity_x.html
Ranking the brands. (2009). Retrieved from
www.rankingthebrands.com/brand-detail.aspx
WILLIAMS, M. J. (2010). Fannie Mae Speaks!. Vital
Speeches Of The Day, 76(7), 293-297.
