Henry Ford Health System Presentation - Mark Lichtle

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Henry Ford Health System Presentation - Mark Lichtle

  1. 1. Corporate Communication and Reputation Audit Mark Lichtle
  2. 2. Company Profile Founded in 1915 Located in Michigan Not-for-profit corporation Privately held System Make-up  Medical Centers and Medical Group  5 Hospital Facilities Over 24,000 employees as of 2011
  3. 3. 2011 Award RecipientMalcolm Baldrige National Quality Award
  4. 4. Mission and Vision Mission  “To improve people’s lives through excellence in the science and art of health care and healing.” Vision  “Transforming lives and communities through health and wellness – one person at a time.”
  5. 5. Values Each Patient First Respect for People High Performance Learning and Continuous Improvement A Social Conscience
  6. 6. Company Website, SEC Filings,Social Media Channels Consistent image and  Interaction with postings brand promotion regularly Facebook and Twitter  Positive comments from have consistent posts appointments and  Encourage participation procedures  Inspire healthy lifestyles  Common for posts to CSR receive a “like”  Care for people  Employee postings show  Care for the community camaraderieCompany Perception Actual Perceptionwww.henryford.com
  7. 7. Company Website & SocialMedia
  8. 8. Magazine Rankings ofReputation, Brand, and CSR High Performing 12 Specialties 5th of 25 in MichiganTop Integrated Health System #1 in Michigan #11 Nationally
  9. 9. Media Coverage of HFHS Fairly regular news coverage Top Stories (recent)  2011 Malcolm Baldrige Award  Merger with Beaumont Health Frequency (since January 2011)  Newspaper = 1,261  Magazines/Journals = 56
  10. 10. Focus and Tone
  11. 11. Dr. Kimberlydawn WisdomSenior VP of Community Health and Equity andChief Wellness OfficerNancy SchlichtingCEO, Henry Ford Health System
  12. 12. ActionableRecommendations
  13. 13. More Corporate SocialResponsibility More CSR programs  Community  Environment ○ Space planning ○ Carbon footprint Environmental sustainability  Human consumption  Energy Use
  14. 14. Increased Use of Social Media More personal blogs  High level management  Physicians  Entry-level employees Solicit feedback on Facebook and blogs

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