Adkontekst is a network of contextual advertising. Our ads appear in search results and our content network. The network is managed by NetSprint.pl and Wirtualna Polska. It emerged from the experience of the two companies in the field of search of information as well as managing and display of contextual ads. We have been exploring these fields for more than 9 years.

1. Ad Campaign in theAdkontekst network

2. Adkontekst – basic info Adkontekstis a contextual ad network with ads displayed as Sponsored Links in search results and Content Network.

3. The Adkontekstnetwork 91% reach(based on MegaPanel of April 2010) – reachesover 15.9 mln Polish Internet users Influentialpublishers– over 1100 Partners displayingadsintens of thousandsuniqedomains Severalthousandadvertisers 5bln ad viewspermonth Contextual system performs an onlineanalysis of eachwebsite to selectthe most appropriateads Precisetargeting of adsfor selectedwebsitetopiccategories Modern ad products settled on CPC basis

4. Dynamic development Average monthly number of clicks in the Adkontekst network 2 500 000 monthly clicks in the contextual network

5. Publishers in the Finance and Business category The potential number of clicks per month for one advertiser in the Finance and Business category is 45 000

6. Publishers in the News and Media category The potential number of clicks per month for one advertiser in the News and Media category is 75 000

7. Publishers in the New Technologies category The potential number of clicks per month for one advertiser in the New Technologies category is 42 000

8. Publishers in the Women, Beauty, Children category The potential number of clicks per month for one advertiser in the Women, Beauty and Children Category is 35 000

9. Publishers in the Travel category The potential number of clicks per month for one advertiser in the Travel category is 20 000

10. Publishers in the Real Estate and Construction category The potential number of clicks per month for one advertiser in the Real Estate and Construction category is 20 000

11. Publishers in the Sports category The potential number of clicks per month for one advertiser in the Sports category is 50 000

12. Publishers in the Automotive category The potential number of clicks per month for one advertiser in the Automotive category is 45 000

13. Publishers in the Education category The potential number of clicks per month for one advertiser in the Education category is 50 000

14. Advertising products in the Adkontekst network

15. Advertising products in the Adkontekst network

16. Adkontekst Text Boxes Adkontekst Text Boxes- textadsdisplayedinsearchresults (by keywords and phrases) and partner websites – matchedwiththecontent and style of websites.

17. Adkontekst Image Adkontekst Image – image and text ads with 72x60 px images (multiple ads in a placement). Text specifications and CPC the same as with text ads

18. Adkontekst Banner Adkontekst Banner – image ad published in contextual boxes. Available dimensions of image (up to 50 kB): 250x250; 300x250; 336x280; 160x600; 728x100

20. The ad contains an image element (logotype or other image file supporting the marketing communications)

22. Maximum four Intertext ads per page

24. Adkontekst offers Ads in leading Polish websites – wide reach reaches over 91% of Polish web users – users of WP/NetSprint search engine and Adkontekst partner websites – Pay Per Click Precise targeting of ad content - ads matching keywords in search engine and matched contextually with partner website content Friendly ad formats - ads in the Adkontekst network are well received and user-friendly Modern advertising products – image ads, in-text ads, flash ads – all settled on CPC basis Full control over content and display – display category management

25. Adkontekst offers Full control over expenses. Client names the price he can pay per click (separately for search results, partner website and ad forms). Quick access to statistics and tools for managing the campaign online, transparent Client Panel, reports in xls Bonus system rewarding advertiser spending - Bonus according to order size Individual consultant care – Both in the phase of creating a personalized offer and during the campaign

26. Cooperation proposal

27. Cooperation proposal

29. Increasing brand awareness

31. Number of clicks and rate per click

33. Cooperation proposal

35. Assistance in preparation / purchase of imagesAd products: Adkontekst Flash Ad products: Adkontekst Image

37. Product-specific keywords

38. Words specifying the context

40. Cooperation proposal

41. Specifying the principles of ad targeting Targeting by topic categories Targeting with keywords describing the ad and ad content Targeting ads at specific regions or towns Targetingadsatspecificwebsites – sitetargeting Contextual targeting – analysis of keywords selected by advertisers and identified in publisher’s websites Publication includes filtering by categories Publication includes filtering by IP addresses - geotargeting Publication includes filtering by domains x x x

42. Site and Category Targeting Precise access to target groups: Women’s websites: wizaz.pl ; we-dwoje.pl ; polki.pl ; kobieta.wp.pl ; kobieta.pl; kobieta.interia.pl ; rp.pl Parenting websites: dzieci.pl ; dlarodzinki.pl ; forum.dziecko-info.com; pierwsze-objawy-ciazy.e-zdrowie.info ;parenting.pl ;klapouszek.pl Lifestyle: pomponik.pl ; kozaczek.pl ; nocoty.pl ; fakt.pl ;zeberka.pl ;pardon.pl ;lansik.pl; galerki.pl ; agnieszka.com.pl; kafeteria.pl ;gala.pl; slub-wesele.pl; gala.pl; styl.pl ; dziewczyna.pl ;snobka.pl

43. Site and Category Targeting Medicine and diet: kardiolo.pl ; interna.com.pl ; kopenhaska.com; kardiolo.pl ; echirurgia.pl ; forum.echirurgia.pl ; mojeprzepisy.pl ;smaczny.pl ;gotujmy.pl; wielkiezarcie.com; dietaproteinowa.eu ;przepis-kulinarny.pl ;gwiazdywkuchni.pl ;agnieszka.com.pl ;forumzdrowia.pl; dobrakuchnia.com News and media:polskalokalna.pl; fakty.interia.pl; wspolczesna.pl; echodnia.eu; forumowisko.pl; nowiny24.pl; pomorska.pl; poranny.pl; dziennikwschodni.pl; media2.pl; sfora.pl; polskatimes.pl; tvp.info; sfora.biz; bialystokonline.pl; gs24.pl; dziennikzachodni.pl; dzienniklodzki.pl; Leisure: muzyka.wp.pl; muzyka.interia.pl;film.interia.plpolskastacja.pl; wkinach.pl; programtv.interia.p;l kulturaonline.pl; tvp.pl; film.wp.pl;horoskop.wp.pl; swiatseriali.pl; antyforum.pl; forum.o2.pl

44. Cooperation proposal

46. Generating reports on ad products used

47. Generating reports on domains with clicks for the campaign

49. Monitoring and reacting to actions of the competition – copy modification

50. Keepingthecampaignfresh (introducingnewcreations)

53. Effective support throughout the process

54. Quick access to nonstandard reports