Competing effectively requires competitive intelligence, not simply watching and copying competitors. Yet, there is a dizzying amount of data to be sifted, in search, social and content. In this webinar we will explore how you can gather competitive intelligence and actionable insights using SEMrush and BuzzSumo to beat your competitors.
Steve Rayson is a consummate entrepreneur and brand builder whose empire has been built using data-driven marketing.
Discover how to:
- Reveal your competitor's top performing keywords, pages and content
- Review their audience engagement and most-shared formats
- Assess their paid ad strategy, ads, spend and performance
- Identify who amplifies their content by sharing and linking
- Receive alerts to new competitor content and break out posts
Competitive Intelligence - How To Track Your CompetitorsBuzzSumo
Overview of how to use SEMrush adn BuzzSumo to comprehensively track your competitors. Includes how to track:
Keyword performance
Content performance
Ad strategy
Amplifiers (who shares & links to content)
Also how to set up alerts to be notified daily on new competitor content, mentions of them and links to them.
Google ads fundamentals- Earn Money from Google AdsAchoudhury Bngn
It provides information about the basic and intermediate aspects of online advertising and Google Ads.Google will serve ads on web pages that are based on the specific content of that web page.
Media Planning & buying Digital Advertising bilalshahid981
Media Planning & buying advertising agencies
multicultural marketing agency london
tv commercial production companies london
media buying agencies in london
creative strategy agencies in london
Competitive Intelligence - How To Track Your CompetitorsBuzzSumo
Overview of how to use SEMrush adn BuzzSumo to comprehensively track your competitors. Includes how to track:
Keyword performance
Content performance
Ad strategy
Amplifiers (who shares & links to content)
Also how to set up alerts to be notified daily on new competitor content, mentions of them and links to them.
Google ads fundamentals- Earn Money from Google AdsAchoudhury Bngn
It provides information about the basic and intermediate aspects of online advertising and Google Ads.Google will serve ads on web pages that are based on the specific content of that web page.
Media Planning & buying Digital Advertising bilalshahid981
Media Planning & buying advertising agencies
multicultural marketing agency london
tv commercial production companies london
media buying agencies in london
creative strategy agencies in london
Adkontekst is a network of contextual advertising. Our ads appear in search results and our content network. The network is managed by NetSprint.pl and Wirtualna Polska. It emerged from the experience of the two companies in the field of search of information as well as managing and display of contextual ads. We have been exploring these fields for more than 9 years.
Hi this is the presentation for the new users and for the one who are updating themselves for SEO and PPC.... Hope this will be helpful to you all
Enjoy !!!!!!
Yahoo! Search has been offering a "blended search" experience for several years. This presentation highlights the latest developments in how we blend richer multimedia results, vertical sources, and data into the search results page.
Auditing, measuring, and bringing transparency to targeted advertising ecosys...I MT
Thèse "Auditing, measuring, and bringing transparency to targeted advertising ecosystems" par Athanasios ANDREOU, lors de la journée Futur & Ruptures du 31 janvier 2019. Une journée scientifique pour présenter l’ensemble des travaux de thèses aboutis portant sur des thématiques prospectives du programme de l’IMT.
Competing effectively requires competitive intelligence, not simply watching and copying competitors. Yet, there is a dizzying amount of data to be sifted, in search, social and content. Steve Rayson of Buzz Sumo explores how you can gather competitive intelligence and actionable insights using SEMrush and BuzzSumo to beat your competitors.
Introduction To Paid Search Dave Chaffey For SesDave Chaffey
I was asked by the Search Engine Strategies programming team to deliver this 1 hour intro to paid search for the many attendees who are new to search engine marketing. As well as covering the key areas important to success it also introduces some of the latest developments in paid search
Presenter: Tamera Kremer
If a charity’s website launches on the internet and no one visits – does it make an impact? Don’t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying “drive more traffic to your website!” Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!
If a charity’s website launches on the internet and no one visits – does it make an impact? Don’t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying “drive more traffic to your website!” Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!
How Competitive Keyword Research Fuels Lead GenConvirza
SEMrush experts discuss competitive keyword research for SEO and SEM, specifically about how it can help marketers improve their ability to generate leads: phone calls and form fills. This presentation is one that you have to watch.
Motivate prospects using competitive intelligence to sell digital marketing and design services. Fear and desire are two key motivating factors.
Identify prospects using competitive intelligence. Search: Use both paid and organic.
Convirza is the first enterprise call marketing analytics and optimization platform. We combine traditional call tracking with the powerful analysis of phone calls. Convirza uses speech recognition technology and sophisticated algorithms to gauge lead quality, measure conversions, and take action with fully-baked marketing automation. We help sophisticated marketers make better decisions, improve close rates, and increase revenue.
Convirza is growing rapidly. We recently acquired a division of CallSource and changed our name from LogMyCalls to Convirza. We are headquartered in the Silicon Slopes of Utah with a satellite office in Agoura Hills, California.
How Competitive Data Can Power Your Lead Gen and Salessemrush_webinars
Recent surveys put lead generation at the highest priority for SMB. The high cost and degree of difficulty gathering high quality leads make this a critical issue. Michael Stricker, US Marketing Director SEMrush will join forces with McKay Allen of Convirza to demonstrate how competitive research can fill your pipeline with great leads, and how that same information can be used to build persuasive proposals.
This live demonstration delivers immediately useful methods, battle-tested and proven to work. Compete to win with several tools and resources revealed during this demonstration of SEMrush data in lead generation and selling, for higher conversions and revenue.
During this webinar, Wednesday, July 15 at 2:00 pm EDST, you'll learn:
How to use Competitive Intelligence to Sell
Compare and Contrast with Purpose
5 Charts that Graphically Drive Prospects into Your Arms
Listen - Why It's Better to Help than to Sell
How to Inject Reputation, Local and Mobile into Proposals
Attendees will be given access to a FREE 15-Day Trial of SEMrush Guru Plan to help them put these pointers into practice!
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
Adkontekst is a network of contextual advertising. Our ads appear in search results and our content network. The network is managed by NetSprint.pl and Wirtualna Polska. It emerged from the experience of the two companies in the field of search of information as well as managing and display of contextual ads. We have been exploring these fields for more than 9 years.
Hi this is the presentation for the new users and for the one who are updating themselves for SEO and PPC.... Hope this will be helpful to you all
Enjoy !!!!!!
Yahoo! Search has been offering a "blended search" experience for several years. This presentation highlights the latest developments in how we blend richer multimedia results, vertical sources, and data into the search results page.
Auditing, measuring, and bringing transparency to targeted advertising ecosys...I MT
Thèse "Auditing, measuring, and bringing transparency to targeted advertising ecosystems" par Athanasios ANDREOU, lors de la journée Futur & Ruptures du 31 janvier 2019. Une journée scientifique pour présenter l’ensemble des travaux de thèses aboutis portant sur des thématiques prospectives du programme de l’IMT.
Competing effectively requires competitive intelligence, not simply watching and copying competitors. Yet, there is a dizzying amount of data to be sifted, in search, social and content. Steve Rayson of Buzz Sumo explores how you can gather competitive intelligence and actionable insights using SEMrush and BuzzSumo to beat your competitors.
Introduction To Paid Search Dave Chaffey For SesDave Chaffey
I was asked by the Search Engine Strategies programming team to deliver this 1 hour intro to paid search for the many attendees who are new to search engine marketing. As well as covering the key areas important to success it also introduces some of the latest developments in paid search
Presenter: Tamera Kremer
If a charity’s website launches on the internet and no one visits – does it make an impact? Don’t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying “drive more traffic to your website!” Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!
If a charity’s website launches on the internet and no one visits – does it make an impact? Don’t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying “drive more traffic to your website!” Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!
How Competitive Keyword Research Fuels Lead GenConvirza
SEMrush experts discuss competitive keyword research for SEO and SEM, specifically about how it can help marketers improve their ability to generate leads: phone calls and form fills. This presentation is one that you have to watch.
Motivate prospects using competitive intelligence to sell digital marketing and design services. Fear and desire are two key motivating factors.
Identify prospects using competitive intelligence. Search: Use both paid and organic.
Convirza is the first enterprise call marketing analytics and optimization platform. We combine traditional call tracking with the powerful analysis of phone calls. Convirza uses speech recognition technology and sophisticated algorithms to gauge lead quality, measure conversions, and take action with fully-baked marketing automation. We help sophisticated marketers make better decisions, improve close rates, and increase revenue.
Convirza is growing rapidly. We recently acquired a division of CallSource and changed our name from LogMyCalls to Convirza. We are headquartered in the Silicon Slopes of Utah with a satellite office in Agoura Hills, California.
How Competitive Data Can Power Your Lead Gen and Salessemrush_webinars
Recent surveys put lead generation at the highest priority for SMB. The high cost and degree of difficulty gathering high quality leads make this a critical issue. Michael Stricker, US Marketing Director SEMrush will join forces with McKay Allen of Convirza to demonstrate how competitive research can fill your pipeline with great leads, and how that same information can be used to build persuasive proposals.
This live demonstration delivers immediately useful methods, battle-tested and proven to work. Compete to win with several tools and resources revealed during this demonstration of SEMrush data in lead generation and selling, for higher conversions and revenue.
During this webinar, Wednesday, July 15 at 2:00 pm EDST, you'll learn:
How to use Competitive Intelligence to Sell
Compare and Contrast with Purpose
5 Charts that Graphically Drive Prospects into Your Arms
Listen - Why It's Better to Help than to Sell
How to Inject Reputation, Local and Mobile into Proposals
Attendees will be given access to a FREE 15-Day Trial of SEMrush Guru Plan to help them put these pointers into practice!
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
Elevate your digital marketing skills with the best Search Engine Marketing (SEM) training institute in Hyderabad. Unlock the power of paid advertising and propel your career in the world of online marketing. Join us today for expert SEM training.
Hw to Use Competitive Data for Lead Generation - Michael Stricker at HubShout...semrush_webinars
Small and Medium-sized Businesses, including agencies, rank lead generation and sales as a critical issue. We discuss how competitive research drives lead-generation and helps sales support build persuasive, motivational proposals. Several tools and resources are mentioned and we demonstrate using SEMrush in the lead generation and selling process for higher conversions and revenue.
During this webinar, from Thursday May 28, 2015, we show:
• How to use Competitive Intelligence to Sell Agency Services such as Digital Marketing and Design Services
• Compare and Contrast with Purpose
• 5 Charts that Graphically Drive Prospects into Your Arms
• Listen - Why It's Better to Help than to Sell
• Wild Cards - Reputation, Local, Mobile - If I Had More Time I'd Have Built a Fatter Proposal
In this introductory course, industry experts and leading publishers will provide valuable tips and guidance on managing search campaigns and maximizing performance.
Enhance your digital marketing skills with our top-rated SEM course in Hyderabad. Our curriculum offers comprehensive training on Search Engine Marketing (SEM), including pay-per-click concepts, AdWords, and keyword usage. Become an expert in SEM and dominate the digital marketing world.
Similar to How to Win with Competitive Intelligence (20)
These slides were presented at the Semrush webinar "Top E-commerce Marketing Channels in 2021". Video replay is available at https://www.semrush.com/webinars/top-e-commerce-marketing-channels-in-2021/
These slides were presented at the Semrush webinar "E-commerce Marketing: How to Attract, Convert and Retain Customers". Video replay is available at https://www.semrush.com/webinars/e-commerce-marketing-how-to-attract-convert-retain-customers/
Jeffrey Burns - Structured Data for HealthcareSemrush
These slides were presented at the Semrush webinar "Advanced Structured Data for Medical Websites". Video replay and transcript are available at https://www.semrush.com/webinars/advanced-structured-data-for-medical-websites/
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
Jono Alderson - Structured Data for Content MarketingSemrush
These slides were presented at the Semrush webinar "Structured Data for Content Marketing". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-content-marketing/
Martha van Berkel - Content Marketing + Structured DataSemrush
These slides were presented at the Semrush webinar "Structured Data for Content Marketing". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-content-marketing/
Rory Hope - How to Improve Performance with Audience-First SEO & Content Stra...Semrush
These slides were presented at the Semrush webinar "How to Improve Performance with Audience-First SEO & Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-improve-performance-with-audience-first-seo-and-content-strategy/
Ryan Stewart - Agency Growth: How to Scale From 10 to 50 ClientsSemrush
These slides were presented at the Semrush webinar "Agency Growth: How to Scale From 10 to 50 Clients". Video replay and transcript are available at https://www.semrush.com/webinars/agency-growth-how-to-scale-from-10-to-50-clients/
Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEOSemrush
These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————
Greg Gifford — Ricky Bobby's Guide to Winning at Local Link Building in 2021 ...Semrush
These slides were presented at the Semrush webinar "Ricky Bobby's Guide to Winning at Local Link Building in 2021 | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/ricky-bobby-s-guide-to-winning-at-local-link-buiding-in-2021-or-5-hours-of-local-seo/
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...Semrush
These slides were presented at the Semrush webinar "Local SEO for Service-Area Businesses into 2021 | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/local-seo-for-service-area-businesses-into-2021-or-5-hours-of-local-seo/
Rasmus Himmelstrup — The True Value Of Local Search: A Case Study Across Five...Semrush
These slides were presented at the Semrush webinar "The True Value Of Local Search: A Case Study Across Five Countries | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/the-true-value-of-local-search-a-case-study-across-five-countries-or-5-hours-of-local-seo/
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
Mordy Oberstein — Wix for SEO: Separating Fact from FictionSemrush
These slides were presented at the Semrush webinar "Wix for SEO: Separating Fact from Fiction". Video replay and transcript are available at https://www.semrush.com/webinars/wix-for-seo-separating-facts-from-fiction/
Daniel Liddle — 5 Practical Ways to Implement NLP in Your SEO StrategySemrush
These slides were presented at the Semrush webinar "5 Practical Ways to Implement NLP in Your SEO Strategy
". Video replay and transcript are available at https://www.semrush.com/webinars/5-practical-ways-to-implement-nlp-in-your-seo-strategy/
Mordy Oberstein — Room for the Average Site? The SERP, Super-Authorities, & Y...Semrush
These slides were presented at the Semrush webinar "Is the SERP Stacked Against You? Where Average Sites Can Beat Super-Authorities". Video replay and transcript are available at https://www.semrush.com/webinars/is-the-serp-stacked-against-you-where-average-sites-can-beat-super-authorities/
AJ Ghergich — How Anyone Can Win Featured Snippets — Backed by Data ScienceSemrush
These slides were presented at the Semrush webinar "How Anyone Can Win Featured Snippets — Backed by Data Science". Video replay and transcript are available at https://www.semrush.com/webinars/how-anyone-can-win-featured-snippets-backed-by-data-science/
Marketing Channels: The Digital Marketing Trends for 2021Semrush
As you strategize your marketing efforts for 2021, it’s important to understand how the digital marketing landscape is evolving. New technologies, tools, and tactics are coming to the fore, changing marketers’ promotional strategies across marketing channels.
In this presentation, seasoned experts Pinar Ünsal, and Zaryn Sidhu shared their insights on SEO, PPC, and Paid Social trends.
These slides were presented at the SEMrush webinar "Marketing Channels: The Digital Marketing Trends for 2021". Video replay and transcript are available at https://www.semrush.com/webinars/marketing-channels-the-digital-marketing-trends-for-2021/
Jono Alderson — Structured Data: Schema Changes and UpdatesSemrush
These slides were presented at the SEMrush webinar "Structured Data: Schema Changes and Updates". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-schema-changes-and-updates/
Martha van Berkel — Structured Data: Schema Changes and UpdatesSemrush
These slides were presented at the SEMrush webinar "Structured Data: Schema Changes and Updates". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-schema-changes-and-updates/
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Show drafts
volume_up
Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
24. • Keywords bringing visitors to a site through paid
search.
• Traffic volume generated through paid ads.
• Competitive Ad Spend estimates by domain,
keyword, sector. CTR. CPC.
• A comparative chart of key paid ad competitors.
Use SEMrush to review
33. View sharers
Analyze the fans of your
competitor’s content.
Filter by:
• Number of followers
• Retweet ratio
• Reply ratio
• Page Authority
Follow and engage
Export for Twitter tailored
audience list
46. Your Competitive Intelligence
1. ID Competitors, see their keyword performance (SEMrush)
2. Take those Keywords & Competitors to review most shared
content & formats (BuzzSumo)
3. Analyze Paid Ad Strategy (SEMrush)
4. See who is amplifying competitors’ content
- who is sharing their content (BuzzSumo)
- who is linking to their content (SEMrush)
5. Create competitor content alerts
- keyword, domain & link alerts (BuzzSumo)
- keyword, search visibility in local and mobile (SEMrush)
47. Summary
Review competitors’ strategies and what is working
Copy and improve content and strategies that work
Identify keyword opportunities
Produce better content (formats and headlines)
Reach out to backlink opportunities
Target influential leaders who share competitors’ content
Track developments and react accordingly
#CompetitiveIntelligence
48. Offers
BuzzSumo 30% off for 3 months, no further commitment
Coupon code: buzzsumo_semrush
Offer Valid until April
SEMrush 30-day Free Trial Guru http://bit.ly/SEMrushFREE30-Rayson
Start your Trial NOW! Expires March 3, 2015.
#CompetitiveIntelligence
50. Thank you for participating! Questions?
@SEMrush @RadioMS @Buzzsumo @steverayson
#CompetitiveIntelligence
51. Winning with Competitive Intelligence
@SEMrush @RadioMS @Buzzsumo @steverayson
#CompetitiveIntelligence
Editor's Notes
Do you know what’s working, are you copying something that is not working?
Are you simply copying content or strategy, or are you taking it to the next level?
Even if it is working, are you always a step behind.
There may be competitors in search who are not business competitors. Use SEMrush to have a look.
Lets look at some key areas
If we look at quicksprout we can see their top performing organic keywords, arranged by what keywords deliver the highest proportion of their organic search traffic. Position, or Rank, is not the sole arbiter of how valuable a keyword is for them. Ranking 8 still earns them the second-highest volume of Google searchers. Counter-intuitive data, based on actual search performance, provides a win that might otherwise escape you. Would you have ever guessed, that searchers seeking instagram followers drive 5% of their traffic?
Sort by vol of searches and can see
High vol and high cpc means area to focus on organic, (e.g. seek longer-tail terms and phrases that are easier to win or less taxing on budget)
High vol and low cpc may be ad opportunities as in case of those seeking more instagram followers, here
Domain VS Domain - Compare your site with competitors. Analyze and apply SWOT strategy. Initially, you may see what looks like Strength for a competitor. But, reorder keywords to find opportunity – see where they are weak and you are stronger, to apply effort to threaten their positions. This may be preferable to attacking their highest rankings head-on.
Can then look at their organic content, to see pages that drive traffic with SEMrush. View their best-performing search landing pages for subject treatment, angle, spin, headlines, formatting.
Can see results historically for an understanding of market shares and shifts.
Organic. Paid. Backlinks. Display.
Paid Search (AdWords) data is the complement to Google organic Search data
But, what about that other, highly-trusted source of content? What about genuine word of mouth? What about Social Sharing?
Can turn to buzzsumo and see what is working socially, what is resonating and being shared. Filter by time etc.
Hubspot were ranking number 1 for searches on term, “landing pages”, so can begin to see why, by using domain and “landing pages”.
Can do an analysis report of all their content by social shares and see what formats are working. Infographic & list posts. As well as what networks are most receptive to those types. Now, we can crib strategy notes.
Can filter by infographics to see which ones working
Can add numbers to my search to see what lists posts are working
Can equally add quiz to a domain or a topic to see what quizzes or other content models are working
Can also see what content length working, whether network users favor any particular length, as well as day of week published etc.
You can look in detail at these aspects, lets look at some
Can see that Marketo have recently increased their ad spend - why? The cost for that traffic that is going up. Is competition driving up the bids for their AdWords keywords?
Three slices. Contrast their trends: traffic, keywords being budgeted, and traffic cost.
Overlaying Traffic Cost onto Traffic points out Marketo’s Traffic is spiky but recently increased. Traffic follows spend, but inefficiencies emerge at their highest spending levels. The number of Keywords budgeted declined, conserving budget for top 3 ad positions. Despite reducing the number of keywords that they bid for, their overall traffic costs appear to whipsaw and more than double. Could this be a traffic quality play for higher conversions?
Can explore keywords, costs and destination URL, so can explore landing pages.
An inverse relationship between costs and traffic signals a challenge: outspending. Costly bids for highly competitive terms yielding disproportionately low traffic levels.
Their own brand costs less to advertise for. A major ‘head term’ costs much more. Advertising to appear on competitor Brand terms is costly – but is it worthwhile? What kind of ad could pay off in that instance?
What kind of ad could pay off in that instance? A comparison, BOTF and close to conversion.
Can review ads, can also review consistency of use.
Can see competitor domains entire spend, how many keywords they apply effort to, consistent bidding -- repeated use over time suggests it is working
Coverage of a keyword over the last 12 months paints a clear picture of the Paid Ad Keyword territory that this domain invests in.
Still, this is Paid Traffic… manuverable, ROI, yet with ongoing costs associated. What if you could attract traffic for free? Or, even better, let others attract traffic for you?
Content analysis report
Content analysis report – pick your targets to court influence – work to scale
Overview of backlinks data comparison, at Buzzsumo we have some way to go to catch hubspot with 4m links.
Use SEMrush for backlinks analysis. Overview for hubspot. Engineered link profile? Natural? Try competitors’ link sources if they have many backlinks of their own? What types of links are most frequent? Is there an appropriate mix of follow/nofollow, of various TLDs?
Overview of referring domains – unnatural numbers of links from each? A strong, upstream source of traffic for a competitor? Added recently? Abandoned? Clickthrough for a Domain Overview to see how many links they have themselves, how well they are ranked and received by Google.
Create alerts using BuzzSumo to receive notifications to track competitors
Get alerted every time they are mentioned in content
Link alert will tell every time they acquire a new link in real time or get a daily digest
Content analysis report
Content analysis report
Content analysis report
Content analysis report
You can know more about your competitors than they do across search and social
Use understanding to take action, for example
As a thank-you to Webinar attendees, please take advantage of these resources to strengthen your abliity to meet and beat the competition