Enterprise Analysis and Desk Research

1. ADITYA BIRLA
CHEMICALS INDIA
LTD (ABCIL)
PRESENTED BY :
DARSHANA RANALKAR
MBA – 1ST YEAR
SINHGAD INSTITUTE OF MANAGEMENT,
PUNE
“Creating Magic Through Chemistry”

2. BACKGROUND
• Aditya Birla Chemicals (India) (ABCIL) is a unit of the Aditya
Birla Group & Commissioned in 1984 with production of caustic
soda (NaOH).
• The business is creating a strong footprint in the chemicals
industry – it is a market leader in the chlor-alkali segment in
India.
• In May 2011, ABCIL acquired its major competitor unit in the
eastern region, the Chloro Chemicals Division of Kanoria
Chemicals based in Renukoot.
• Aditya Birla Chemicals (India) Limited (“ABCIL”) has been
merged with Grasim Industries Limited on April 2015 &
named as Aditya Birla Chemicals Grasim.
Type Private
Founder Seth Shiv Narayan
Birla
Area Served World wide

3. KEY PEOPLE HEADQUARTER:
Worli, Mumbai, India.
MR. KUMAR BIRLA
Chairman of ABCIL
BOARD OF DIRECTORS
• Mr. A. K. Agarwala
• Mr. J. C. Chopra
• Mr. P. P. Sharma
• Mr. Lalit Naik
PLANTS IN INDIA:
• Hyderabad , Andhra
Pradesh
• Veraval , Gujarat
• Baruch , Gujarat
• Palamau , Jharkhand
• Kolkata , West Bengal
• Amritsar , Punjab
• Salem , Chennai
CERTIFICATES:
ISO 9001:2008 [Quality
management]
ISO 14001:2004
[Environmental
management]
SA 8000:2008 (Rehla unit)
[Social Accountability].
COMPETITORS :
• Jayshree Chemicals Ltd
• Chemfab Alkalies Ltd
• Gujarat Alkalies & Chemicals
Ltd.
MR. ADITYA V BIRLA
Former chairman
of Aditya Birla Group

4. PRODUCTS OF ABCIL
Chloro- alkali
• Caustic soda for detergents,
soaps
• Chlorine & Hydrochloric Acid
Chlorine Derivatives
• Water treatment
• Paper sizing
• Fire extinguisher additive
Peroxide
• Leather tanning
• Electronics
• Cosmetics
Phosphoric acid
• Edible oil
• Yeast formation
• Sugar refining

5. Epoxy Resins
• Protective Coating
• Powder Coating
Phosphates
• Seafood, meat and cheese
• Animal feed, toothpaste,
evaporated milk
Sulphites
• Pulp and paper
• Water treatment, boiler water
• Chemicals and drugs
• Rubber industry
Viscose filament yarn
• Textile industry

6. FINANCIAL
STATEMENT
• Sales(2015)=Rs 297.13 Cr
• Net Profit(2015)=Rs 19.93 Cr
• Current assets(2015)=Rs 9907 Cr
STRENGTH
• Skilled workforce
• Experienced
Business unit
• Strong brand
recognition.
• Largest producer
of Caustic Soda in
India.SWOT ANALYSIS
WEEKNESS
• Lengthy
processing
chain
• Lack of power
supply in rural
areas.
• Infrastructure in
rural areas.
OPPORTUNITIE
S
• Technological
development
• Strong
operations
THREATS
• Merge into other
group.
• Reduction in
exports.

7. VISION
To be a leading customer-focused
global chemicals business that
delivers best-in-class products
and speciality solutions using
safe, sustainable and innovative
processes.
CORPORATE SOCIAL
RESPONSIBILITY
Aditya Birla Chemicals (India) in
association with the Rotary Club of
Rehla has pledged to provide support to
children of below-poverty-line families in
Jharkhand.
MISSION
AWORDS
• FICCI award for rural and community
development, 2009-10.
• Best Prax Benchmarking Compass
Trophy, 2010.
• Greentech Safety Gold Award
(chemical sector), 2006, 2007 and
2008.
• The Jawaharlal Nehru Memorial
National Gold Award for excellence in
pollution controlin 2012.