Globetrot Tour & Travels is a new tour and travel company that aims to provide customized travel packages. Over 5 years, it plans to expand its organizational structure to include specialized departments for marketing, operations, finance, and human resources. The human resources department will focus on staffing needs and training programs to support seasonal fluctuations and continuous skills improvement. The overall strategy is to focus initially on the local market, differentiate service quality, and form partnerships with hotels and travel agencies.

1. DESIGNING THE
ORGANIZATION OF A NEW
VENTURE
SUBMITTED TO:-
SUBMITTED BY:-
Mrs. Divya Bhutani
Aditya Singh Rana
401287002

2. TOUR AND TRAVEL COMPANY
I along with my friends have decided to start a tour and travel
company. I gave the name ‘Globetrot Tour & Travels’ to it. This
company will hold the responsibility of organizing and managing the
trip throughout.
We will specialize in scheduling holiday programs at different places
across the globe and customize private group holidays to various
destinations globally.

3. MISSION
Basically we intend to create and nurture a hearty, lively, respectful,
and amusing environment, in which our team members are
reasonably determined to honor the customer and the kind of the
service we aim to provide. In addition repercussion will be
compulsory so as to assure customer satisfaction and form any
progress as approved by the customers in forthcoming. We track
down fair and culpable profit, ample to keep the company financially
robust for the short and long term, and to reasonably reimburse
employees for the performance and effort.

4. VISION
To grow into the best tour and travel company in the region and our
consumers finest associate, always delivering the best possible
service, with the topmost affection and demonstrating faithfully our
responsibility towards social and environmental importance.

5. OBJECTIVE
Our business strategy will rotate around the need to provide quality
service to our various target consumers, in the course of fully
fulfilling their demands. This shall be initiated through enrollment of
a professional team and the provision of good quality custom-
designed travel packages, catering to the consumers special needs.

6. VALUE
PROPOSITIONS
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
BUSINESS MODEL
 All inclusive travel
packages
 Customization
 Services (travel
insurance, pick-up)
 Seasonal dependent
offering
 Average prices
 Salaries
 Rent
 Marketing
 Utilities
 Airlines
 Hotels
 Resorts
 Tour Operators
 Insurance Providers
 Sales
 Commissions
 Skilled employees
 Good reputation and
brand name
 Sales
 Marketing
 Designing travel
packages
Personal assistance
 Front office
 Website
People who want all-
inclusive vacations

7. CUSTOMER SERVICE
‘Globe-trot Tour & Travels’ is a travel company that tries to give time off travel journey
to customers. Globe-trot aims to guide consumers in selecting a tour(s) established
on pre-defined vacation opinion. Service will be based on user details, set by the
consumers themselves, which includes preferences such as:
Budget
Activities sought
Destination, and
Time of Travel
A traveler will therefore be able to customize the trip based upon his/her preferences
and subsequently identify destinations to visit. The aim is to provide the package to
the customers which have exclusive visiting sites, extra ordinary service and not just
sight seeing.

8. INITIALSTRUCTURE
MARKETIN
G
Advertisin
gPromotio
n
Service
Chain
Digital
promotion
and selling
OPERATIO
N
Agents
Service
Planning
FINANCE
Raising
finance
Book
keeping
Managing
wages
Globetrot Tour &
Travels

9. ORGANIZATIONAL STRUCTURE
Globe-trot Tour & Travels shall be managed initially by the three
owner partners. The organization will focus more on a functional
organization structure where members shall be concentrating on their
best part of existing area of expertise. Nonetheless in engaging this
organizational structure we aim to make sure that there is an open
communication between all the persons in the organization. With
such a batch we suppose it will be simple to connect with and
support each other. Our company’s structure determines the
attention we shall put on our service consumers, and ensuring their
comfort in utilizing our services.

10. Marketing expert will take care of advertising the
service qualities, maintain relationship with our
partners and make strong bond with customers.
Operation expert will take care of delivery of
service, networking circle (i.e. travel agents,
guides, hotels etc.) and come up with new plans
and packages to keep the price as low as possible.
Finance expert will take care of accounts,
managing the expenses, track records of expense,
arrange money for expenses, prepare balance
sheet and final account and see whether the
expenses and profits are made in a proper way or
not.

11. STRUCTUREAFTER5
YEARS
MARKETIN
G
DEPT.
OPERATIO
N
DEPT.
FINANCE
DEPT.
HUMAN
RESOURCE
Advertising Networking Book
keeping
Recruitment
and selection
Promotion Service Raising
finance
Training
programs for
guides and
employees
Distribution Planning Managing
wages
Manpower
planning
Online
promotion
Globetrot Tour &
Travels

12. As the company grows there will be more structure
to the utilizing, with new employees being assigned
a supervisor or subordinate. When the company is
at its full staff potential, it will operate as any
closely held utilizing, but maintain the personal
interest in each employee's personal and family
welfare and their contributions to the business.
We acknowledge the fact that successful recruiting,
motivation, and discipline procedures are keys to
the growth of the utilizing. Hence we intend to
promote and maintain good labor relations, strong
morale and high quality work per employee.

13. HUMAN RESOURCES
After 5 years when we have more employees, than we
can incorporate Human Resource Department. The
responsibilities of this department is to recruit the right
person for right job. But it has some other functions also
like organizing training programs for guides and
employees an manpower planning. So the HR
department is being subdivides into :-
 Staffing
 Training

14. STAFFING
Needs of the customer changes with the change in
season. Seasonality usually means that staffing
needs will fluctuate throughout the year.
Employees turnover can be high. If our business is
seasonal and we develop a strategy to meet these
challenges. So to meet these seasonal demands,
we can hire the employees according to our need.
We can target different institutes who carry
seasonal internship programs in there curriculum.
These set of people can be recruited as seasonal
employees in the spring and summer months. Our
tourism business will benefit by providing
practicum opportunities for these students. Some

15. TRAINING
A business can grow if continuous improvement is
done in it’s each and every sector. Continuous
improvement can be brought up by addition of
new skill sets amongst the employees through
various training programs. So two sets of training
programs will be carried by this department :-
 General Training Programs (Day, evening and
weekend course schedules)
 Tourism-Specific Training (External Sources for
definite period)

16. MARKETING DEPARTMENT
The main aim of marketing department is to
target there customer. In order to improve our
service, we need to understand the markets we
wish to target, as well as the need of our
service to the available customers. Our market
is our target group of customers. Target group
of customers can be identified through market
research. The market research should be
designed to define :-
• the customer we believe our service will most
appeal to
• the experiences, services, duration of visit
and price points most common within this

17. FINANCE DEPARTMENT
Finance department will take care of accounts,
managing the expenses, track records of expense,
arrange money for expenses, prepare balance sheet
Finance department is divided into two sub-
departments:-
i. Raising finance for service and other expenses.
ii. Tracking record of cash inflows as well as cash
outflows and managing wages.
One team raise funds for different expenses and
other team will keep the track of money where it
goes and from where it will come.

18. STEP BY STEP APPROACH
GOAL
The ‘Globetrot Tour & Travels’ encompasses a
large range of offerings. In this business we
include tour planning and organizing services
related to tour travel, leisure travel, subject travel,
sports travel, education travel, etc. It also includes
tour related services for inspection, exhibition,
training, conference, etc. for business clients.
Destinations from the whole world is included in
your packages. We cater to inbound or outbound
tour services like travel booking, hotel bookings,

19. STRATEGY
Initially Globetrot Tour & Travels will focus on the
local market in all the sectors mentioned
previously. Our strategy is to grow the business by
nurturing clients, differentiating the service from
our competitors, particularly through service and
staff behavior. All criteria from customer
satisfaction, service provision, price
competitiveness to staff attitudes are to be looked
at thoroughly in the initial stages as areas for
improvement. Alliances and collaboration with
hotels, lodges and travel agencies are to be
adopted as strategies for market penetration.

20. THE STRATEGY SPACE
Defend
er
Our firm is a prospector it is high on
exploration and low on exploitation.
Our firm takes an aggressive approach
to innovation, systematically searching for
new opportunities. Our firm experiments regularly
with change
as it has to experience different seasons with
different requirements and needs.
Reactor Prospector
Innovatio
n

21. Our tour and travel firm lies under
the Divisional configuration. The
divisional configuration is high
on the product/service/customer
dimension, but low on functional
specialization. As the main aim of the
organization is Customer satisfaction (comfort)
which relies directly upon the service we deliver
rather on the internal departments coordination.
CONFIGURATION
Function
al
Simple Divisional
Matrix
Functional Specialization
Hig
h
Low
Low
Hig
h
Product/Service/Custom
er Configuration

22. DIVISIONAL CONFIGURATION WITH
SERVICE AND INFORMATION
FLOWS
Globetrot Tour &
Travels
Top Management
Marketing
Department
Market
Operations
Department
Market
Finance
Department
Market
Human Resources
Department
Market
Service
flow
Service
flow
Service
flow
Service
flow
Information
Flow
Service Flow