The document provides information for creating a business plan cover page and executive summary for a proposed travel agency called Travel Company. The cover page should include basic identifying information like the business name, address, phone number, owner's name, and logo. The executive summary introduces the company and travel agency business, states the goals of expanding international travel offerings and improving customer experience, and describes how the business will operate through partnerships and marketing. It requests 10 million yen in funding to directly examine local areas and conduct public relations to attract more travelers and grow the social economy.

1. Cover Page
Your business plan should have a cover page. A conservative and professional cover is
recommended. More consideration is made by a lender with that type of cover. Your cover
should include:
1. Name of the business
Travel Company
2. Address
Narita, Chiba, Japan
3. Telephone number
0476­04­1230
4. Name of Owner(s)
Shu Endo
5. Logo (A professional, attractive logo can be used to dress up the cover page)
6. Submitted to (for financing only)
UFJ Bank
1230 Money Avenue
Narita City, Chiba 18xxx

2. Executive Summary
This is very important, tell the reader what you want. Be clear and specific of what you're
asking for. The plan's primary purpose is to explain the operation of the business. Your
objective should be clear to the readers. However, you should prepare the Executive
Summary after you have prepared all other materials. The following should be included
in your Executive Summary:
A. Company name and type
The name of our company is Travel Company. The type of the company is a travel
agency.
B. Goals or objectives of the plan
A purpose of our company is to perform countries and international exchanges in
the world. Also, we help that people having uneasiness for a trip travel in peace.
C. How the plan will be implemented
We should cooperate with the country of the world. In addition, We gather
customers through public relations.
D. Effect of the plan on the business
People can take communications with people of another country by transcending
national borders. The traveler can make a memory with a family and the
important person.
If you're obtaining a loan or equity your Executive Summary should also include:
A. Name of the business and the legal for of operation, e.g., sole proprietorship.
Our company is a service trade. The travel agency is a personal service industry.
B. Amount of money needed
The amount of money that we need is 10 million.
C. How the money will be used
We go to the direct spot, and the money is spent to examine a local state. Moreover,
it is used for public relations.
D. Effect of the money on the business
The social economy improves because money appears on the market. By this,
travelers increase.

3. Writing a Business Plan
The Business: Description of the Business
1. Description of the Business
1. What your business is, or will be if it is a start­up situation?
Our business is a travel agency. Generally, it is called the service
industry.
2. How you plan to run it?
At first, our company exchanges with local people, and cooperates. Next,
we gather customers through an advertisement. Finally, we expand the
plan according to customer needs. In this manner, our company
increase the habitue's customer and conduct a stable business.
3. Why you think it will be successful?
I think that we do not have to worry about the bankruptcy as for me
because the number of patrons increase. Moreover, the reputation of the
company goes up if the number of patrons increases. As a result, the
number of customers increases. We think that our company succeeds by
this cycle.
Your Plan should have a clear focus with all elements of the plan working
together to present a clear and integrated presentation. Highlight key
information about financial progress. Use one or two exhibits that will
illustrate significant financial accomplishments such as cash receipts, cash
expenditures, and cash balances.

4. Writing a Business Plan
The Business: Industry Analysis
2. Industry Analysis
Discuss the growth potential of the market and present statistics for the
industry. It is critical to identify the target market. Here are some questions
you should ask yourself.
The amount of travel total handling of the main travel agency on January,
2010 became 351,899,482,000 yen of 8.3% decrease compared with the
previous year. Traveling abroad is 131,280,512,000 yen of 8.3% decrease
among these, and it decreases 20 months more continuous. 349,206 people
and the amount of handling of 1.6% decrease were 43,391,515,000 of 9.7%
decrease in the number of handling of overseas recruitment type project
travels, and the unit price became 124,257 yen of 8.2% decrease.
A wide area is covered, and a variegated tour, the airline ticket, and
accommodations are collected. Moreover, because the window for the office
and the emergency contact has been installed in the city in a lot of foreign
countries that the Japanese visits, it is safe. However, because the division
of labor is advanced, the staff also has a person well informed and a person not
so.
The travel agency goes bankrupt when business is sluggish. Competing
intensification might go bankrupt and the travel agency go bankrupt a
precarious day­to­day management and weak constitution of the loan
dependence of this company by actualizing.
The main customer are families, party of tourists such as school and friends.
As for the party traveler, we want to increase fixed customers to have you use
it many times.

5. C. Vision Statement
Our company will adjust the repeat customer to 100000 people or more in five years.
We will increase the planned destination. It is expected that it leads to an increase of the
repeat customer. We will increase service to the customer and increase our repeat
customer.
D. Vision Trigger
The slogan of our company is "Good travel is offered to a lot of customers. "
We make an effort to achieve this slogan.
The mascot character of our company is called an airplane boy.
It is a character that makes the airplane a motif. As for it, it is friendly to the child.
E. Mission Statement
We acquire our three customers or more a day.
To offer travel safe for the customer, we do a detailed investigation.
We accept customer needs as much as possible. It leads to a lot of customers' acquisition.
We receive the customer with a smile.
It leads customer's sense of security.
F. Business Objectives
We will acquire it from 500 people a month to about our 800 customers.
We will make about 200 people a month a repeat customer.
We will cooperate positively with foreign countries, and increase the destination.
I want to increase one or 2 destinations a month.
We send out questionnaires from the customer, and reflect the result as much as possible.

6. A. Marketing
Product:Travel—Planning and preparing Traveling abroad, Domestic tourrism.
Class:Approximately first class,business class economy class exist.
Price: refering to a market.
Place: Aizuwakamatsu City
Promotion:I suggest Brainstorming on a conference.
B. Competieive Analysis
Our company JTB Nihonn Ryokou HIS
Traveling available available available available
abroad
Domestic available available available available
tourrism
Homepage exist No Yes Yes Yes
Our travel company has no Homepage. It is very important problem. Recently
information on the Internet is very important. Therefore we should make Homepage in
hurry.
C. Legal Structure
1.Type of legal agreement: Corporation, Sole Proprietorship, Partnership.
Corporation
2.Who owns the firm's property?
The president.
3.The rights, duties and powers of the firm's officers and employees.
The cashier's office control assets.
A traveling companion accompany with customer.
The planning department make a traveling schedule.

7. D. Management Expertise
1.Personal history
A graduate of the department of English literature.
A graduate of the department of economics.
2.Related work experience
Someone have experience to work in travel company.
3.Salary, duties, and responsibilities of key personnel
Not the seniority system.
If employee make a good job, he will get special salary, a raise and be promoted.
4.Outside resources available to the business
Nothing.
Support Personnel
We have to have the customers to be satisfied, because they pay much money. So they
hope that the travel is cheap and rests ease as much as possible. In addition, they also
hope that we make a schedule which has time­rich, and if they have a demand, we will be
able to change the schedule.
Financial information
Development of Financial Objects:
We will get much profit for our company to trim the fat off spending budget because it is
going to have existed it.
Sources of Information:
Time Line for Required Filling
Fictitious Business Name:
Opening Business Bank Account:
Sales Tax Permit:
Federal and State Employer ID Number :
Workers Compensation Insurance:

8. Accounting System:
Content Amount Recital
Billing 100,000,000
Expense Land rent 200,000
Staff cost 3,000,000
Hedge 10,000
Plant cost 50,000
Demand Computer 1,000,000
Drink money 1,000,000
Cost of visit 1,000,000
Summery
We think that it is satisfied for a lot of customers to plan of travels and deal with
problems. As a result, we have to make the composition of our company, and the expert
will deal with the problems and the works. And we will work quick. At base, we think that
the cordiality is important, because we also do the waiting on customers.

9. Supporting Documentation
1.Resume
Travel company
ADRESS: Aizuwakamatu
TEL:(0242) xx – xxxxx
E­mail:xxxx@yahoo.co.jp
Distinction of the company:
Our company has many regional offices in various countries, so they can deal with the
problems and give satisfied service customers in order to share the information in each
regional offices. And we have the point service, it is what customers can get points
whenever they travel in our plan. We also have various campaign, so Satisfaction of it is
high.
Achievements:
Our company has regional offices which is more than 200 in more than 50 countries. As
a result, a number of customers in 1 year is more than 10 million.
volunteer activities and other:
We contribute UNICEF, have made schools in Asia and Africa. By now, we made about
1000 schools.
Other, we have sports club which is volleyball, and they teach children how to play sports .

10.
2.Letter of Intent
(June 6, 2010)
JBF
E­mail xxxxx@yahoo.co.jp
Attention: the President of Taro R Kobayashi
LETTER OF INTENT
Dear sirs,
This letter will serve to express, and when signed by both parties hereto, will constitute
the following agreement
1. if the problem happens, they will deal with it cooperating
2. share information in order to get our profit
3. share stocks each other
If this letter correctly sets forth your understanding of the Agreement between XYZ and
ABC, please kindly so indicate by signing the copies of this letter and returning one of the
executed copies to us.
Very truly yours,
Travel Company
By: Haruka
Title: Managing Director
Confirmed and Agreed:
JBF
By: Taro R Kobayashi
Title: The President

11. 3.Letter of Recommendation:
June 6, 2010
To Whom It May Concern:
I highly recommend Ms. Tanaka. She works as secretary in the office of the president for 5
years. During 5 years, in my views, Ms. Tanaka has all the qualifications required of this
responsible position.
Ms. Tanaka posseses fine character traits. She has always pursued her own path, excelled
in what she set out to do, and carried through on assigned tasks. I don't believe Ms.
Tanaka ever angered a telephone caller, and her skills in dealing with clients and callers
in this office were outstanding.
Therefore I have no hesitation in recommending her for this position.
If you need further information, please call.
Sincerely yours,
The president of Travel company
4.Special Awards, Achievements:
Our company has regional offices which is more than 200 in more than 50 countries. As
a result, a number of customers in 1 year is more than 10 million.
5.Newspaper and Magazine Clippings:
Our business has a team of volleyball, so do you go to see the game of it?
6.Additional Relevant information Supporting Your Business :
Building lease : 200,000 yen by 1 month
Partnership agreement : JBF, Washington Hotels.