17. Operation Plan Our company Tour guide Care giver Senior and Disabled people Employment Customers Staff Database Donation Profitable Organizations Non-profit Organizations “ Partner Ship” 06/06/09 UnifAsia Promote Customized choices
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19. Operation Plan Our company Tour guide Care taker Senior and Disabled people Employment Customers Staff Database Donation Profitable Organizations Non-profit Organizations “ Partner Ship” 06/06/09 UnifAsia Promote Customized choices
20. Operation Plan Staff Database Tour guide Care giver Full-time Part-time 06/06/09 40% TG of our own co.; Contracted TG from “Partner Ship” 60% Volunteers from NGOs; University students; Interns 70% Experienced CTs from other co. (Hired with a higher wage) 30% Interns; Semi-professional volunteers from NGOs expensive cheap UnifAsia
21. Marketing Plan 06/06/09 Price For the initial years, we will offer the customized tour plans for 7 0,000 yen as starting point f or domestic travel ing and 14 5,000 yen for international traveling to East Asian countries. Average Price of Tour Plans *Price includes full travel fee *Price subject to change according to economical situation of Japan* + Additional prices apply for optional services -Door to Door service: -Consultation at home outside Kanto areas: 1,500yen for additional 10 kilometers. (Free ‘ at home ’ consultation service for Kanto area residents within 60 Kilometers) UnifAsia
23. Marketing Plan 06/06/09 Promotion Our objective is to: Get the word of mouth out and get our company known There are similar tour agencies in Japan but there isn’t one company that is true market leader. Therefore, we will differentiate with them by providing our professional and premium service and active marketing . After we succeed in realizing this, “ We will be the leader in the disabled tour industry”. UnifAsia
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26. Financial Plan 06/06/09 Start-up Budget UnifAsia Start-up Budget (In JPY) Jan. 2009 Feb. 2009 March. 2009 Cash Needed % of Total Cash Needed % of Total Cash Needed % of Total Monthly Costs Salary 4,000,000 4% 4,200,000 14% 4,218,000 12% Rent 2,000,000 2% 1,200,000 4% 1,054,500 3% Sales and Marketing - 18,000,000 60% 22,847,500 65% Platform Operation 30,000,000 30% 6,000,000 20% 6,327,000 18% Miscellaneous 2,000,000 2% 600,000 2% 703,000 2% Subtotal 38,000,000 38% 30,000,000 100% 35,150,000 100% One-Time Costs Fixtures and Equipment 20,000,000 20% - - Installation charges 5,000,000 5% - - Legal and other professional fees 10,500,000 10.00% - - Promotion Activities for opening 24,000,000 24.00% - - Cash 2,000,000 2% - - Miscellaneous 1,000,000 1% - - Subtotal 62,500,000 62% - - Totals 100,000,000 100% 30,000,000 100% 35,150,000 100%
27. Financial Plan 06/06/09 Pro Forma Income Statement UnifAsia Pro Forma Income Statement (In JPY) 2009 2010 2011 2012 2013 Revenue 110,100,000 121,110,000 133,221,000 146,543,100 161,197,410 Cost of Revenue 66,060,000 70,243,800 73,271,550 76,202,412 77,374,757 Gross Margin 44,040,000 50,866,200 59,949,450 70,340,688 83,822,653 Operating Expenses: Sales and Marketing 16,515,000 12,111,000 13,322,100 14,654,310 16,119,741 Administrative Expenses 13,212,000 14,533,200 15,986,520 17,585,172 19,343,689 Service Development 3,303,000 3,633,300 3,996,630 4,396,293 4,835,922 Depreciation and Amortization 2,202,000 2,422,200 2,664,420 2,930,862 3,223,948 Partner Ship project expenses 5,505,000 6,055,500 6,661,050 7,327,155 8,059,871 Miscellaneouce expenses 1,101,000 1,211,100 1,332,210 1,465,431 1,611,974 Total Expenses 41,838,000 39,966,300 43,962,930 48,359,223 53,195,145 Net Profit 2,202,000 10,899,900 15,986,520 21,981,465 30,627,508 Net Profit/Revenue 2% 9% 12% 15% 19%