The document discusses the challenges of information overload and matching consumers and advertisers. It proposes that a price comparison website could help consumers easily compare options and purchase more wisely. The website would allow consumers to enter their needs, compare rates from different advertisers, and apply directly through the site, paying advertisers a lead fee. This model aims to benefit both consumers seeking information and advertisers seeking qualified customers in a way that has not succeeded in Belgium yet. The presentation outlines plans to become the leading financial comparison site in Belgium and pitches the benefits to advertisers of reaching interested consumers at lower acquisition costs.

1. General Presentation

2. Today’s challenges
 Information overload
 Matching consumers and advertisers
 Personal advice not general answers

3. NEED FOR SIMPLICITY
Example: mobile providers
…some of them offering +10 tariff plans
3

4. SEARCH FOR INFORMATION
HOW IT USED TO BE
SHOWING
ADS
2008
LOOKING FOR
INFORMATION
4

5. • The Belgian Internet landscape
• Comparison sites
• Why do they work /international research
• Belgian Research
• Making a Belgian business
• Discussion: making it work for you…

8. 8

9. How it works
1. People fill in personal data and needs
2. They compare the different rates
3. If they apply, the advertiser pays for the lead
9

10. CONSUMERS
Want
Information
A PRICE
COMPARISON
WEBSITE
ADVERTISERS
Want the right
Consumers
10

11. Our mission
• Our business is about helping consumers sort
through the overload of information they face
when making many important purchases in
their lives. We will help consumers compare
more easily and buy more wisely through the
use of our comparison website
• To make it work in Belgium…

12. Who are we…
• An 8 week old company with big ambitions
• To be the clear leader in the financial leads business
• With at least a 40-50% market share
• And a strong consumer image
• Founders
• Bryan Cassady
• Patrick Van Lammeren
• Wendy Wong
• Ewoud Huysmans

13. The Belgian Challenge
• Skeptical consumers
• Not used to buying financial services on line
• A small market (less € for development)
• No sites that have succeeded yet

14. Our plan: Info + Action

15. What we will offer…
• Free Opportunities to • Free comparisons for your
provide information in our products
advertiser section
• Pay per click leads • Highly qualified pay per
Price similar to google click leads. Price similar to
adwords, but more direct mail, but conversion
motivated consumers rates much higher

16. The bottom line for you
• A powerful way to reach consumers when
they are interested in buying
• Lower customer acquisition costs
• A place to sell more than just the lowest price
• Ability to control and adjust the results you
wish through powerful sorting and filtering.