In November '14, we were asked from PRAXIS Business Coaching Center to deliver a creative idea and an activation plan that will promote One-up (Crowdfunding Platform). This was our porposal.
Marriott Bonvoy launched a Snapchat marketing campaign in December 2018 by hiring social media influencers like Shaun McBride to visit properties and advertise on Snapchat. The campaign targets millennial travelers and the next generation by using influencers to engage audiences in deciding locations and sharing real stories about Marriott services, in order to attract new customers through unconventional storytelling rather than direct advertising. Marriott hired 4 influencers who interact with followers to choose locations to visit, with the goal of promoting engagement across social media platforms through eye-catching user-generated content.
La agenda incluye varios eventos religiosos católicos en Arequipa, Perú durante mayo y junio, incluyendo una celebración en honor a Nuestra Señora de Chapi el 1 de mayo, un congreso arquidiocesano de Pentecostés el 7 de mayo, y varias vigilias y reuniones relacionadas a Pentecostés a mediados de mayo. También incluye reuniones del ministerio de jóvenes, planeación, familias y otros grupos, así como retiros y encuentros regionales en junio.
El documento presenta la agenda de eventos y reuniones de la Arquidiócesis de Arequipa durante abril y mayo, incluyendo reuniones de los ministerios de planeación, intercesión, jóvenes y familias, encuentros zonales mensuales, un concierto, formación para matrimonios, y un congreso arquidiocesano de Pentecostés. También proporciona información sobre la atención disponible del coordinador y asesor arquidiocesanos de la Renovación Carismática Católica.
Este documento presenta la agenda de actividades de la Arquidiócesis de Arequipa para el mes de marzo, incluyendo cursos y talleres sobre planeamiento estratégico y comunidades de discípulos en misión, 40 días de oración por la vida y la familia, encuentros de intercesión, reuniones del consejo arquidiocesano y para matrimonios, una procesión del vía crucis, la participación en el corso por la vida y la familia, y la entrega de planes de trabajo de grupos y ministerios.
1) Shibuya Crossing in Tokyo is known as a place of "organized chaos" due to its extremely crowded streets.
2) Japanese culture values belonging, politeness, respect, and hierarchy more than American culture. Gender roles are also still quite traditional in Japan.
3) Globalization has brought changes to Japanese cultural values, making society less polite, less focused on belonging, and potentially less respectful of hierarchy as Western influences have grown.
A 21st century migrant’s checklist, marika katanumaMarika Katanuma
The presentation is about Europe migrant crisis in 2015. I talked about how new technology is key to survive the crisis for 21st-century migrants at Global Sociology course at Emory & Henry College.
Este documento presenta la agenda de actividades de la Arquidiócesis de Arequipa para febrero y marzo del 2016, incluyendo visitas a zonas, noches de música y adoración, cursos sobre familia y planeamiento estratégico, reuniones de consejos y ministerios, y retiros. Las actividades buscan extender la llama del Espíritu Santo en la arquidiócesis.
Este documento presenta la agenda de eventos de la Arquidiócesis de Arequipa para el mes de mayo, incluyendo reuniones de ministerios, vigilias de Pentecostés, cursos, retiros y encuentros zonales en diferentes parroquias y lugares de la ciudad para promover la formación y participación de los fieles.
Marriott Bonvoy launched a Snapchat marketing campaign in December 2018 by hiring social media influencers like Shaun McBride to visit properties and advertise on Snapchat. The campaign targets millennial travelers and the next generation by using influencers to engage audiences in deciding locations and sharing real stories about Marriott services, in order to attract new customers through unconventional storytelling rather than direct advertising. Marriott hired 4 influencers who interact with followers to choose locations to visit, with the goal of promoting engagement across social media platforms through eye-catching user-generated content.
La agenda incluye varios eventos religiosos católicos en Arequipa, Perú durante mayo y junio, incluyendo una celebración en honor a Nuestra Señora de Chapi el 1 de mayo, un congreso arquidiocesano de Pentecostés el 7 de mayo, y varias vigilias y reuniones relacionadas a Pentecostés a mediados de mayo. También incluye reuniones del ministerio de jóvenes, planeación, familias y otros grupos, así como retiros y encuentros regionales en junio.
El documento presenta la agenda de eventos y reuniones de la Arquidiócesis de Arequipa durante abril y mayo, incluyendo reuniones de los ministerios de planeación, intercesión, jóvenes y familias, encuentros zonales mensuales, un concierto, formación para matrimonios, y un congreso arquidiocesano de Pentecostés. También proporciona información sobre la atención disponible del coordinador y asesor arquidiocesanos de la Renovación Carismática Católica.
Este documento presenta la agenda de actividades de la Arquidiócesis de Arequipa para el mes de marzo, incluyendo cursos y talleres sobre planeamiento estratégico y comunidades de discípulos en misión, 40 días de oración por la vida y la familia, encuentros de intercesión, reuniones del consejo arquidiocesano y para matrimonios, una procesión del vía crucis, la participación en el corso por la vida y la familia, y la entrega de planes de trabajo de grupos y ministerios.
1) Shibuya Crossing in Tokyo is known as a place of "organized chaos" due to its extremely crowded streets.
2) Japanese culture values belonging, politeness, respect, and hierarchy more than American culture. Gender roles are also still quite traditional in Japan.
3) Globalization has brought changes to Japanese cultural values, making society less polite, less focused on belonging, and potentially less respectful of hierarchy as Western influences have grown.
A 21st century migrant’s checklist, marika katanumaMarika Katanuma
The presentation is about Europe migrant crisis in 2015. I talked about how new technology is key to survive the crisis for 21st-century migrants at Global Sociology course at Emory & Henry College.
Este documento presenta la agenda de actividades de la Arquidiócesis de Arequipa para febrero y marzo del 2016, incluyendo visitas a zonas, noches de música y adoración, cursos sobre familia y planeamiento estratégico, reuniones de consejos y ministerios, y retiros. Las actividades buscan extender la llama del Espíritu Santo en la arquidiócesis.
Este documento presenta la agenda de eventos de la Arquidiócesis de Arequipa para el mes de mayo, incluyendo reuniones de ministerios, vigilias de Pentecostés, cursos, retiros y encuentros zonales en diferentes parroquias y lugares de la ciudad para promover la formación y participación de los fieles.
El documento presenta la agenda de actividades de la Arquidiócesis de Arequipa para el periodo del 20 de marzo al 16 de abril. Continuará la oración de 40 días por la vida y la familia. El 22 de marzo se celebrará la misa crismal. Habrá reuniones de intercesión, planeación y encuentros zonales. El 27 de marzo se celebrará la resurrección de Cristo. El 2 de abril será el Corso por la vida y la familia. El 16 de abril será el encuentro mensual de la Arquidiócesis. También se inform
Este documento presenta la agenda de eventos de la Arquidiócesis de Arequipa para los meses de abril a junio, incluyendo reuniones de ministerios arquidiocesanos, formación para matrimonios, un congreso arquidiocesano de pentecostés y encuentros zonales mensuales. También proporciona información sobre la atención disponible del coordinador y asesor arquidiocesanos de la Renovación Carismática Católica en Arequipa.
The document summarizes a marketing campaign for a portable hair salon called "The Syoss Kiosk." It discusses placing the kiosk in different locations each week, with a public poll finding clothing stores to be the most popular. The campaign involves taking photos at the kiosk and sharing on social media for chances to win prizes or participate in a fashion show. Participants can also post photos using Syoss products at home for gift bags. The document was created by a team of students at Panteion University for their marketing class project.
El documento presenta la agenda de eventos de la Arquidiócesis de Arequipa para el mes de abril y mayo, incluyendo cursos, reuniones, festividades, retiros y encuentros dirigidos a diferentes ministerios y zonas parroquiales. Se celebrará la festividad de Nuestra Señora de Chapi el 1 de mayo y habrá un Congreso Arquidiocesano de Pentecostés el 7 de mayo.
Este documento presenta la agenda de actividades de la Arquidiócesis de Arequipa para febrero y marzo, incluyendo cursos sobre planeamiento estratégico, 40 días de oración por la vida y la familia, reuniones de zonas, retiros del consejo arquidiocesano, vía crucis, entrega de planes de trabajo, y atención en la oficina arquidiocesana.
Este documento presenta la agenda de reuniones y eventos de la Arquidiócesis de Arequipa durante el mes de abril. Incluye reuniones de los diferentes ministerios arquidiocesanos, encuentros zonales, retiros, asambleas y el consejo arquidiocesano. La mayoría de los eventos se llevarán a cabo en la Casa de la Iglesia Católica en Arequipa.
ADicts Sales Proposal for ADIDAS 2015 (AD & PR LAB)Chris Tsirigotis
This document outlines Adidas's marketing strategy for its Fall/Winter 2015 "Hero products" line. It analyzes Adidas's strengths and weaknesses compared to competitors like Nike. The strategy aims to redefine originality and creativity for its 16-24 year old target audience through an event called "The Original Fest" promoting street culture, music, and individual expression. A social media campaign will challenge influencers to define originality using hashtags. In-store promotions will highlight the challenges and fest. The total budget is 50,000 euros.
What makes a campaign cohesive?_edited kristylai__
A cohesive marketing campaign links across different media platforms showing how each relates. The document discusses strategies for Time Out Magazine's target audience of 20-30 year olds in income bracket B-C2 who are digital natives. Successful social media uses Facebook, Twitter, Instagram to spread content virally. Examples show Time Out's online and mobile presence alongside radio advertising. Expanding the brand to YouTube could introduce places through popular vloggers and collaborations.
Chiefgood is a nonprofit network that connects charities with donated digital advertising space and volunteer designers to create ads promoting their causes. This provides charities unprecedented exposure and access to advertising at no cost. Web publishers benefit by filling unused ad space, and charities gain awareness and traffic to their websites. Chiefgood has run successful campaigns driving millions of impressions and thousands of engagements for charities of all sizes. The network creates a win-win situation for charities, web publishers, and volunteers by leveraging technology and a crowd-sourced model.
Crowdfunding Training Material for Small and Medium Sized Enterprises - (abri...ikosom GmbH
Within the framework of the Crowd-Fund-Port project, ikosom - one of the Project Partners - created a comprehensive training material for small and medium sized enterprises to improve their access to capital through online platforms.
In seven modules it explains “Crowdfunding” and how to prepare a successful Crowdfunding-campaign. It is meant to be used by our Project Partners, who are hosting local/regional trainings for SMEs to learn about Crowdfunding, successful campaigns, best practices in building a community and choosing the right Crowdfunding platform.
Here you find an abridged version of Module 07 - Crowdfunding exercises. Especially if you are working as a Crowdfunding Consultant in Central Europe, you can use this material in your own trainings.
To get full access to the seven modules, please visit https://www.CrowdFundPort.eu.
Crowd-Fund-Port is a project funded by the Innovation and Knowledge Priority of the Interreg Central Europe Programme. The aim of the project is to support SMEs in Central Europe in accessing capital and strengthen Crowdfunding Ecosystems in Austria, Croatia, Czech Republic, Germany, Hungary, Italy, Poland, Slovakia and Slovenia.
Studenten marketing moeten weten wat er kan in online marketingland. En wat we niet zelf weten, kunnen we best inhuren.
Een redenering die steekhoudt. Goed gedaan van de docenten digitale marketing van de KdG.
Want je kan niet alles zelf weten. En het is wel echt heel belangrijk dat studenten weten wat er kan en wat er leeft.
Ik mocht tweeëneenhalf uur van jan geven over Social Advertising.
In de praktijk (en op vraag van de docenten) kwam het vooral neer op Facebook advertising.
Omdat we dat voor een aantal klanten doen, weet ik er toevallig iets meer van dan de theorie. Zoals dat hoort als marketeer uit “het veld”.
Natuurlijk is 2.5 uur veel en veel te kort om alles te vertellen over FB ads.
Wat ik dan ook niet probeerde noch ambieerde.
Ik haalde wel de plaats van Facebook Advertenties aan binnen de volledige marketing mix, hamerde op het belang van het kennen van je doelgroep en liet hier en daar wat hands on zaken zien.
Omdat het altijd prettig is om eens iets te zien “uit de praktijk”.
A cohesive marketing campaign links across different media platforms showing how each relates. The document discusses strategies for Time Out magazine to reach their target audience of digital natives ages 20-30 who are starting careers and discovering new experiences. Research shows social media is effective since most have converged devices and content can spread quickly. Examples show how Time Out uses social media, apps, online subscriptions and a YouTube channel featuring youtubers exploring cities to engage audiences and expand internationally. The document proposes using a youtuber to introduce magazine attractions and events to reach more potential readers.
This document discusses social media marketing. It begins by defining social media and noting that over 1 billion people use Facebook and 80% of small businesses use social media for branding and marketing. The top 3 social media platforms for businesses are Facebook, LinkedIn, and Twitter. Statistics provided on India's social media usage show it is the 7th largest internet market growing at 11%, with 21 million regular social media users. Businesses use social media to build reach, aggregate users, and build their brand. The remainder of the document outlines strategies for Facebook marketing, including organic posting tips, different ad types, targeting options, and retargeting.
People in Need decided to raise awareness about development aid and fight myths about its necessity by giving their target audience an authentic experience through an integrated social media campaign. They introduce an Ethiopian vlogger, Yohaness, who shares content about his life via social media, and connect him with famous Czech bloggers to create engaging dialogues about life in developing countries and the need for aid. Facebook, YouTube and Instagram are used to reach the target audience and promote Yohaness's profile to boost visibility of the campaign.
CIVICROWD is a civic crowdfunding platform that connects citizens and local governments. It allows citizens to invest in and prioritize public projects in their communities, while providing additional funding for cities. Citizens can post ideas for projects and "like" priority projects, and cities can post projects seeking funding. The platform aims to increase transparency, interaction, and engagement between citizens and their local leaders. It seeks to launch first in Berlin and expand to three more European cities within three years.
The document discusses crowdchain, a new type of crowdfunding. It begins by defining crowdfunding as raising money from a large number of people online or through other methods to fund a project. Crowdfunding offers benefits like testing products on the market with low risk and engaging new stakeholders. There are different types of crowdfunding campaigns that can help with pre-orders, scaling up a company, or acting as an "easy" source of startup money, raising on average 25% equity. The future of crowdfunding may involve crowd chain models and new business opportunities in enterprise crowdfunding. Successful crowdfunding requires inspiring donors with a clear vision and building confidence in being able to
The document provides information about an advertisement paper submitted by Divya Vaghela. It defines advertisement and discusses its history in India. It notes that advertisement has expanded from street sellers to various media like newspapers, magazines, television, radio, and social media. The document outlines the principles of advertisement as attracting attention, creating interest, and promoting action. It discusses both the benefits of advertisement for consumers and businesses as well as some negative effects like constant promotion and unrealistic portrayals.
This document outlines a marketing campaign for Mini vehicles. It discusses targeting sporty and social media-savvy individuals ages 25-50 through social media engagement and hashtag campaigns. Key performance indicators such as social media interactions, mobile users, and paid click conversions will evaluate the campaign's success. The proposed budget is $75,770 to fund paid search advertising, a mobile app, and a charity donation when campaign participation hits 1 million. The overall goal is to increase brand awareness and reinforce Mini's image.
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
El documento presenta la agenda de actividades de la Arquidiócesis de Arequipa para el periodo del 20 de marzo al 16 de abril. Continuará la oración de 40 días por la vida y la familia. El 22 de marzo se celebrará la misa crismal. Habrá reuniones de intercesión, planeación y encuentros zonales. El 27 de marzo se celebrará la resurrección de Cristo. El 2 de abril será el Corso por la vida y la familia. El 16 de abril será el encuentro mensual de la Arquidiócesis. También se inform
Este documento presenta la agenda de eventos de la Arquidiócesis de Arequipa para los meses de abril a junio, incluyendo reuniones de ministerios arquidiocesanos, formación para matrimonios, un congreso arquidiocesano de pentecostés y encuentros zonales mensuales. También proporciona información sobre la atención disponible del coordinador y asesor arquidiocesanos de la Renovación Carismática Católica en Arequipa.
The document summarizes a marketing campaign for a portable hair salon called "The Syoss Kiosk." It discusses placing the kiosk in different locations each week, with a public poll finding clothing stores to be the most popular. The campaign involves taking photos at the kiosk and sharing on social media for chances to win prizes or participate in a fashion show. Participants can also post photos using Syoss products at home for gift bags. The document was created by a team of students at Panteion University for their marketing class project.
El documento presenta la agenda de eventos de la Arquidiócesis de Arequipa para el mes de abril y mayo, incluyendo cursos, reuniones, festividades, retiros y encuentros dirigidos a diferentes ministerios y zonas parroquiales. Se celebrará la festividad de Nuestra Señora de Chapi el 1 de mayo y habrá un Congreso Arquidiocesano de Pentecostés el 7 de mayo.
Este documento presenta la agenda de actividades de la Arquidiócesis de Arequipa para febrero y marzo, incluyendo cursos sobre planeamiento estratégico, 40 días de oración por la vida y la familia, reuniones de zonas, retiros del consejo arquidiocesano, vía crucis, entrega de planes de trabajo, y atención en la oficina arquidiocesana.
Este documento presenta la agenda de reuniones y eventos de la Arquidiócesis de Arequipa durante el mes de abril. Incluye reuniones de los diferentes ministerios arquidiocesanos, encuentros zonales, retiros, asambleas y el consejo arquidiocesano. La mayoría de los eventos se llevarán a cabo en la Casa de la Iglesia Católica en Arequipa.
ADicts Sales Proposal for ADIDAS 2015 (AD & PR LAB)Chris Tsirigotis
This document outlines Adidas's marketing strategy for its Fall/Winter 2015 "Hero products" line. It analyzes Adidas's strengths and weaknesses compared to competitors like Nike. The strategy aims to redefine originality and creativity for its 16-24 year old target audience through an event called "The Original Fest" promoting street culture, music, and individual expression. A social media campaign will challenge influencers to define originality using hashtags. In-store promotions will highlight the challenges and fest. The total budget is 50,000 euros.
What makes a campaign cohesive?_edited kristylai__
A cohesive marketing campaign links across different media platforms showing how each relates. The document discusses strategies for Time Out Magazine's target audience of 20-30 year olds in income bracket B-C2 who are digital natives. Successful social media uses Facebook, Twitter, Instagram to spread content virally. Examples show Time Out's online and mobile presence alongside radio advertising. Expanding the brand to YouTube could introduce places through popular vloggers and collaborations.
Chiefgood is a nonprofit network that connects charities with donated digital advertising space and volunteer designers to create ads promoting their causes. This provides charities unprecedented exposure and access to advertising at no cost. Web publishers benefit by filling unused ad space, and charities gain awareness and traffic to their websites. Chiefgood has run successful campaigns driving millions of impressions and thousands of engagements for charities of all sizes. The network creates a win-win situation for charities, web publishers, and volunteers by leveraging technology and a crowd-sourced model.
Crowdfunding Training Material for Small and Medium Sized Enterprises - (abri...ikosom GmbH
Within the framework of the Crowd-Fund-Port project, ikosom - one of the Project Partners - created a comprehensive training material for small and medium sized enterprises to improve their access to capital through online platforms.
In seven modules it explains “Crowdfunding” and how to prepare a successful Crowdfunding-campaign. It is meant to be used by our Project Partners, who are hosting local/regional trainings for SMEs to learn about Crowdfunding, successful campaigns, best practices in building a community and choosing the right Crowdfunding platform.
Here you find an abridged version of Module 07 - Crowdfunding exercises. Especially if you are working as a Crowdfunding Consultant in Central Europe, you can use this material in your own trainings.
To get full access to the seven modules, please visit https://www.CrowdFundPort.eu.
Crowd-Fund-Port is a project funded by the Innovation and Knowledge Priority of the Interreg Central Europe Programme. The aim of the project is to support SMEs in Central Europe in accessing capital and strengthen Crowdfunding Ecosystems in Austria, Croatia, Czech Republic, Germany, Hungary, Italy, Poland, Slovakia and Slovenia.
Studenten marketing moeten weten wat er kan in online marketingland. En wat we niet zelf weten, kunnen we best inhuren.
Een redenering die steekhoudt. Goed gedaan van de docenten digitale marketing van de KdG.
Want je kan niet alles zelf weten. En het is wel echt heel belangrijk dat studenten weten wat er kan en wat er leeft.
Ik mocht tweeëneenhalf uur van jan geven over Social Advertising.
In de praktijk (en op vraag van de docenten) kwam het vooral neer op Facebook advertising.
Omdat we dat voor een aantal klanten doen, weet ik er toevallig iets meer van dan de theorie. Zoals dat hoort als marketeer uit “het veld”.
Natuurlijk is 2.5 uur veel en veel te kort om alles te vertellen over FB ads.
Wat ik dan ook niet probeerde noch ambieerde.
Ik haalde wel de plaats van Facebook Advertenties aan binnen de volledige marketing mix, hamerde op het belang van het kennen van je doelgroep en liet hier en daar wat hands on zaken zien.
Omdat het altijd prettig is om eens iets te zien “uit de praktijk”.
A cohesive marketing campaign links across different media platforms showing how each relates. The document discusses strategies for Time Out magazine to reach their target audience of digital natives ages 20-30 who are starting careers and discovering new experiences. Research shows social media is effective since most have converged devices and content can spread quickly. Examples show how Time Out uses social media, apps, online subscriptions and a YouTube channel featuring youtubers exploring cities to engage audiences and expand internationally. The document proposes using a youtuber to introduce magazine attractions and events to reach more potential readers.
This document discusses social media marketing. It begins by defining social media and noting that over 1 billion people use Facebook and 80% of small businesses use social media for branding and marketing. The top 3 social media platforms for businesses are Facebook, LinkedIn, and Twitter. Statistics provided on India's social media usage show it is the 7th largest internet market growing at 11%, with 21 million regular social media users. Businesses use social media to build reach, aggregate users, and build their brand. The remainder of the document outlines strategies for Facebook marketing, including organic posting tips, different ad types, targeting options, and retargeting.
People in Need decided to raise awareness about development aid and fight myths about its necessity by giving their target audience an authentic experience through an integrated social media campaign. They introduce an Ethiopian vlogger, Yohaness, who shares content about his life via social media, and connect him with famous Czech bloggers to create engaging dialogues about life in developing countries and the need for aid. Facebook, YouTube and Instagram are used to reach the target audience and promote Yohaness's profile to boost visibility of the campaign.
CIVICROWD is a civic crowdfunding platform that connects citizens and local governments. It allows citizens to invest in and prioritize public projects in their communities, while providing additional funding for cities. Citizens can post ideas for projects and "like" priority projects, and cities can post projects seeking funding. The platform aims to increase transparency, interaction, and engagement between citizens and their local leaders. It seeks to launch first in Berlin and expand to three more European cities within three years.
The document discusses crowdchain, a new type of crowdfunding. It begins by defining crowdfunding as raising money from a large number of people online or through other methods to fund a project. Crowdfunding offers benefits like testing products on the market with low risk and engaging new stakeholders. There are different types of crowdfunding campaigns that can help with pre-orders, scaling up a company, or acting as an "easy" source of startup money, raising on average 25% equity. The future of crowdfunding may involve crowd chain models and new business opportunities in enterprise crowdfunding. Successful crowdfunding requires inspiring donors with a clear vision and building confidence in being able to
The document provides information about an advertisement paper submitted by Divya Vaghela. It defines advertisement and discusses its history in India. It notes that advertisement has expanded from street sellers to various media like newspapers, magazines, television, radio, and social media. The document outlines the principles of advertisement as attracting attention, creating interest, and promoting action. It discusses both the benefits of advertisement for consumers and businesses as well as some negative effects like constant promotion and unrealistic portrayals.
This document outlines a marketing campaign for Mini vehicles. It discusses targeting sporty and social media-savvy individuals ages 25-50 through social media engagement and hashtag campaigns. Key performance indicators such as social media interactions, mobile users, and paid click conversions will evaluate the campaign's success. The proposed budget is $75,770 to fund paid search advertising, a mobile app, and a charity donation when campaign participation hits 1 million. The overall goal is to increase brand awareness and reinforce Mini's image.
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
Michelle Metzger of Waggener Edstrom presentations from "Thriving and Surviving in Uncertain Times: Digital Marketing Techniques for Non-Profits" in Dallas, TX
This document discusses how to advertise a project through various methods. It explains that public relations (PR) involves managing information between an organization and the public, while advertising encourages or persuades an audience to take action. Some tips for finding sponsors include using crowdfunding platforms, being active online, showing the project's importance, offering rewards, and using personal contacts. The document also provides suggestions for informing the public about a project through local media like press releases, TV, radio, newspapers and partnering with media outlets.
Understand what is crowdfunding, what are the best practices, what to take under consideration when developing a crowdfunding campaign and why is this important!
The document summarizes trends in social media from 2013-2014 and provides recommendations for social media marketing strategies. Key points include:
- Social media usage is growing rapidly, estimated to reach over 2 billion users by 2017. Emerging platforms include Snapchat, Instagram, and Vine.
- Hashtags and user-generated content are important for engaging audiences and driving word-of-mouth. Successful campaigns integrate social media with traditional advertising.
- In 2014, mobile and location-based platforms like Foursquare and Yelp will be important for geo-targeted search advertising, though some networks like Tumblr and LinkedIn remain desktop-focused.
Similar to ADicts Proposal for PRAXIS ONE UP 2015 (AD & PR LAB) (20)
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
ADicts Proposal for PRAXIS ONE UP 2015 (AD & PR LAB)
1. Building Awareness about
Crowdfunding in General
What Crowdfunding is?
According to google
Adword Tool:
“crowdfunding”
800-1000 google
searches/month in the last
year in Greece
So it is necessary to raise
awareness about
crowdfunding in general
while promoting OneUp
platform.
2. To Remember
● Target Group: Ages
Between 25-45,
Socially active people,
familiar with online
interraction and
transactions
● To make a succesful
crowdfunding campaign
promote the people, not
the ideas
3. Basic Campaign Idea
“Crowdfunding: Just as easy as giving money to a street artist”
Raise public
awareness about
OneUp platfrom
To make OneUP
a succesful & efficient
crowdfunding platform
Through Social
Media, TV,
External Ads
4. Social Media
● Facebook Page for OneUp
● Posts to build awareness for
crowdfunding and OneUp
● Targeted Ads
● Link to other social media
Twitter Acount for OneUp
● Active Users
● Live discussion about current
trends in crowdfunding kai
peoples’ opinion on them
LinkedIn Account for OneUp
● Promote the official profile of
each beneficiary
Youtube Account for OneUp
● Engaging - Personal Content of
the beneficiary
● “behind the scenes” videos
● OneUp – BCC experience
interviews
8. Where to Advertise
● TV (First Teaser
Videos to attract
the viewer's
interest and then
the main Spot)
● Newspapers &
Magazines
concerning
financial
issues
● Bus and
Metro
Stations