ADicts proposal for SYOSS 2015 Campaign, for the needs of AD & PR LAB.

1. 2015
Campaign
©ADicts

2. Find the Syoss Kiosk
Every week “The Syoss Kiosk” waits
for you at a different hot spot in the
city each time.
A team of specialists who offer you
unique hairstyles, expert tips and
many surprises!

3. Public’s opinion
We decided to take the opinion of
the public by conducting a poll in a
women's forum, asking
where would they prefer to meet a
portable salon.
According to the responses and
their votes,
the Clothing Store (Zara, H&M)
option would be the best choice.
“I wouldprefertheclothingshopcause
yougo therebeingalreadyin a moodof
renewalandbeauty makeover“
answer from a forum user

4.  Gifts
 Contests
 Full Social
Media Support
 Expert Tips
ex. youtube video
tutorials by syoss experts
and syoss users
 Impressive
Hairstyles
Campaign Essentials

5.  Take a photo with your “Syoss
Look” at the kiosk you visited
 All photos will be uploaded at
Syoss Official Page on Facebook
Main Contest
 Tag yourself, Share it, Collect as
much likes as you can and…

6. And the winner is...
 Be one of the lucky 15 who will collect most
likes and become the protagonists in the
Syoss Fashion Show - Press Conference
2015
(in collaboration with the Clothing Store) Have a full makeover and join in
the catwalk experience as a model!

7. Be your own….
Post a photo of yourself
@Syoss Official FB Page
using syossproducts@home
and have the opportunity to earn
unique giftbags full of syoss products,
personally selected by syoss experts
according to your special needs

8. Panteion University
Communication, Media and Culture
ADicts Team
 Georgia Koutsoukou
 Dionisis Zagkas
 Sofia Lamprou
 Christos Tsirigotis
 Stella Leandrou
Marketing Co-Creation
AD & PR LAB
Thank you!