This document discusses how to advertise a project through various methods. It explains that public relations (PR) involves managing information between an organization and the public, while advertising encourages or persuades an audience to take action. Some tips for finding sponsors include using crowdfunding platforms, being active online, showing the project's importance, offering rewards, and using personal contacts. The document also provides suggestions for informing the public about a project through local media like press releases, TV, radio, newspapers and partnering with media outlets.

1. How to advertise your project?

2. PR vs advertising
 Public relations (PR) is the practice of
managing the flow of information between
individual or organization and the public
 Advertising is a form of communication
for marketing and used to encourage,
persuade, or manipulate an audience to
continue or take some new action.
Why do we need to advertise the project?

3. How to find a sponsor
Crowdfunding:

4. How to find a sponsor
 Crowdfunding
• Be active
• Find your target audience
• Show how important your project is
• Prepare some rewards
• Use multimedia online
• Use personal contact

5. How to find a sponsor
 Crowdfunding:
• startsomegood.com
• crowdfunding.com
• wspieram.to
• wspieramkulture.pl
• beesfund.com
• biggggidea.com

6. How to find the sponsor
 Authorities, business, NGOs:
• Who is interested in your projects?
• Who can have profits from your
project?
• How to find the way to foundations
and companies?

7. How to involve participants?
 website
 social networks: group or page
 partner-finding Tools:
• http://www.salto-youth.net/tools/otlas-pa
• http://pnwm.org/partner-search.html
• http://dpjw.org/partner-search.html
• other organizations, schools etc.

8. How to inform about your project?

9. How to inform about your project?
 Cooperation with local media:
• media list
• press release
• TV, radio, newspapers, websites
• media partners

10. How to inform about your project
 Press release
• Logo of your organization or project, contacts
• Title (PRESS RELEASE)
• Contact person and her mail, cellphone
• Headline
• Information: 5W
• Body
• Story
• Boiler
• Closing sign (*** or ###)
• References