The February 2016 AdDuplex report shows continued albeit slow growth for Windows 10 Mobile and a significant increase in the 'other' device category. The Microsoft Lumia 535 has gained 0.2% in popularity, while the long-standing Nokia Lumia 520 declines 0.3%. Among manufacturers, 'other' brands have gained slightly against Nokia/Microsoft, which has seen a small decrease in market share.

1. AdDuplex Windows Phone Device
Statistics Report – February, 2016
February 16th, 2016
Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

2. Windows Phone Statistics Report
Small changes this month as more devices grow in popularity.
Windows 10 Mobile continues to grow in popularity but not to the extent we previously
reported.
In addition to the US, we look at device usage in detail in the big EU5, Russia, India and
Brazil.
And finally, we provide a raw list of Windows 10 Mobile phones that usually fall into the
“Other” category.
www.adduplex.com 2
February 16th, AdDuplex

3. Data Source
This report is based on data collected from 5,219 Windows Phone apps running
AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of
February 16th, 2016 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of February 2016, more than 10,000 apps actively use AdDuplex to gain
more visibility.

4. www.adduplex.com 4
More information here.

5. Windows Phone Devices Worldwide
February 16th, AdDuplex
The biggest growth this
month is in the ‘other’ group
as it grows 1.0% since
January.
The individual model with the
biggest growth this month
was for the 535 which gained
0.2%.
The popularity of the 520
continues to wane and is
down a further 0.3% this
month. The 530 also sees a
drop of the same size and
falls below the popularity of
the 625.
The biggest faller this month
is the 635 which is down
0.6%.
www.adduplex.com 5
NOKIA Lumia 520
12.6%
MICROSOFT Lumia 535
11.9%
NOKIA Lumia 630
8.5%
NOKIA Lumia 635
6.8%
MICROSOFT Lumia 640
6.4%
NOKIA Lumia 625
4.4%NOKIA Lumia 530
4.3%
MICROSOFT Lumia 435
3.7%
MICROSOFT Lumia 640 XL
3.4%
NOKIA Lumia 920
2.9%
Other
35.0%

6. Windows Phone 8 Manufacturers
February 16th, AdDuplex
The ‘Other’ manufacturers
continue to grow this month
(up 0.09%) at the expense of
NOKIA/Microsoft (down 0.1%)
Last month BLU overtook
HUAWEI as the fourth most
popular device. This month we
see their positions revert with
HUAWEI up 0.04% and BLU
down the same amount.
www.adduplex.com 6
NOKIA/Microsoft
96.87%
HTC
1.23%
SAMSUNG
0.58%
HUAWEI
0.30% BLU
0.23%
Other
0.79%

7. OS Versions – Worldwide
February 16th, AdDuplex
Unfortunately we have a
correction to make regarding
our OS version reports for
the last few months. The
figures we had for devices
running Windows 10 Mobile
incorrectly included some
devices still running WP8.1.
Here are the differences
compared to last months
corrected amounts
WP7.x up 0.2%
WP8.0 up 0.1%
WP8.1 down 1.0%
Win10 up 0.8%
www.adduplex.com 7
Windows Phone 8.1
81.7%
Windows Phone 8.0
8.5%
Windows 10 Mobile
5.3%
Windows Phone 7.x
4.5%

8. Windows Phone Devices – US
February 16th, AdDuplex
Big changes at the top and
bottom of the top ten this
month.
The 635 is still the most
popular but is down 2.0%
Still in second place is the
640 which is up 2.4%
At the bottom of the top ten
the 1020 and 1520 reenter
the charts.
www.adduplex.com 8
NOKIA Lumia 635
28.9%
MICROSOFT Lumia 640
20.6%
NOKIA Lumia 521
5.1%
MICROSOFT Lumia 435
3.5%
NOKIA Lumia 630
3.4%
NOKIA Lumia 520
3.4%
NOKIA Lumia 920
3.1%
HTC One (M8)
2.9%
NOKIA Lumia 1020
2.4%
NOKIA Lumia 1520
2.4%
Other
24.3%

9. Windows Phone Devices – EU5
(Spain, France, Germany, Italy, Great Britain)
February 16th, AdDuplex
We last looked at the big
EU5 four months ago and
there have been a few big
changes since then.
The 535 is now the most
popular device, up three
places and 1.1%
The 630 has slipped to
second and has dropped the
same percentage amount.
The 640 has seen then
biggest percentage growth,
up 3.2 percent.
The biggest loss is for the
520, down 3.1%.
There’s also a single new
entry for the 435.
www.adduplex.com 9
MICROSOFT Lumia 535
10.7%
NOKIA Lumia 630,
10.4%
NOKIA Lumia 635
10.2%
MICROSOFT Lumia 640
9.2%
NOKIA Lumia 520
7.8%
NOKIA Lumia 930
4.9%
NOKIA Lumia 625
4.6%
NOKIA Lumia 530
4.4%
MICROSOFT Lumia 435
3.5%
NOKIA Lumia 925
3.4%
Other
30.8%

10. Windows Phone Devices – Russia
February 16th, AdDuplex
In the last two months, the
trend at the top, in Russia,
has continued.
The 630 is down 1.1%
The 535 is up 0.8%
The 640 is up 1.4%
The biggest other growth is
for the 430 which was up
0.4%
There’s also a new entry for
the 635.
www.adduplex.com 10
NOKIA Lumia 630
14.5%
MICROSOFT Lumia 535,
12.1%
MICROSOFT Lumia 640
8.4%
NOKIA Lumia 520
7.5%
NOKIA Lumia 625
3.8%
NOKIA Lumia 920
3.8%MICROSOFT Lumia 430
3.3%
MICROSOFT Lumia 435
3.1%
NOKIA Lumia 720
2.8%
NOKIA Lumia 635
2.7%
Other
38.0%

11. Windows Phone Devices – India
February 16th, AdDuplex
The big loss since December
is for the 535 which is down
1.0%.
The biggest single growth is
for the 640XL, up 0.5% and
the Other group has grown
0.7%.
There’s very little change
beyond that as the 730, 630
and 525 are unchanged in
their share and the others
have not changed more than
0.2%.
www.adduplex.com 11
MICROSOFT Lumia 535
22.2%
NOKIA Lumia 520
13.8%
MICROSOFT Lumia 540
8.7%
NOKIA Lumia 730
7.9%
NOKIA Lumia 630
6.1%
MICROSOFT Lumia 640 XL
5.4%
NOKIA Lumia 625
4.7%
NOKIA Lumia 720
3.4%
NOKIA Lumia 525
3.0%
NOKIA Lumia 530
2.7% Other
21.9%

12. Windows Phone Devices – Brazil
February 16th, AdDuplex
A lot has happened in Brazil
since November.
The 630 is down 1.0% but it
is now the most popular
device in use.
The 520 has slipped to
second place as it is down
2.3%
The 535 is the biggest
grower and is up 2.6%
The largest other changes
are:
640XL up 1.8%
530 down 1.1%
640 up 1.5%
532 up 1.3%
Other down 2.3%
www.adduplex.com 12
NOKIA Lumia 630
15.7%
NOKIA Lumia 520,
14.8%
MICROSOFT Lumia 535
12.8%
MICROSOFT Lumia 435
8.1%
MICROSOFT Lumia 640 XL
6.7%
NOKIA Lumia 530
6.1%
NOKIA Lumia 730
5.1%
MICROSOFT Lumia 640
4.7%
MICROSOFT Lumia 532
4.1%
NOKIA Lumia 710
3.0% Other
19.0%

13. “Other” Windows 10 phones
February 16th, AdDuplex
www.adduplex.com 13
There isn’t much news in terms of new unreleased phones coming from Microsoft, Samsung or HTC.
However we see lots of phones running Windows 10 Mobile that fall into “Other” group in the
previous charts. Here’s a raw and unfiltered (except for very obvious faulty data and duplicates) list
of such phones. We didn’t try to make anything out of it and leave this exercise to journalists and
other curious minds.
ACER INC. S58xWWxGEN1
ACERINC WWDS
ACERINC TM01
ALCATELONETOUCH 6071W
ALCATELONETOUCH 5055W
ALLVIEW Allview Impera I
ANSWER Moly
ARCHOS BushElumaB25Smartphone
ARCHOS Archos50Cesium
BLU W510l
BLU w510u
BUSH BushElumaB25Smartphone
COLORS W10
COSHIP MOLY
DEXP Ixion W 5
FPTTRADING FPTWin
FREETEL FTJ152E
FREETEL FTJ152F
Funker W5.5
HIGHSCREEN WinWin
HISENSE E260T+
HONEYWELL 75eL0N
HP Elite x3
HP Falcon
IDEALTE THIRDWAVE
INVERSENET EveryPhone
JENESIS L310-JP
KM SOUL2
LAVA Win1
MCJ MADOSMA Q501
NuAns NEO
PRESTIGIO PRESTIGIO-PSP8500DUO
Qualcomm MTP8996
Qualcomm MTP8909
Rockchip RK3288_FFRD
rock-chip rock-chip
TRINITY NEO
VAIO Corporation VPB0511S
XIAOMITEST MI4
XOLO WinQ1000
XOLO Win-Q900S_1000
YEZZ Billy 4.7
Zebra MTP8994

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