The AdDuplex Windows Phone Statistics Report from August 2015 indicates that the Lumia 520 and 630 remain the most popular devices globally, with the Lumia 640 gaining traction. The report covers detailed market shares across various countries, highlighting minor fluctuations in device popularity and manufacturer shares. Additionally, there is a notable increase in Windows 10 adoption, now present on 3.3% of devices, even while still in preview.

1. AdDuplex Windows Phone Statistics
Report – August, 2015
August 20th, 2015
Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

2. Windows Phone Statistics Report
No big surprises in the stats this month. Overall the Lumia 520 and 630 are still the most
popular around the world but the 640 looks to be becoming very popular.
This month we take a detailed look at Argentina, Germany, France, Italy, Thailand and India.
www.adduplex.com 2
August 20th, AdDuplex

3. Data Source
This report is based on data collected from 5,375 Windows Phone apps running
AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of
August 20th, 2015 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of August 2015, more than 10,000 apps actively use AdDuplex to gain
more visibility.

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5. Windows Phone Devices Worldwide
August 20th, AdDuplex
The lumia 640 and 435 have
entered the top ten this
month.
The biggest changes are:
The 520 is down 0.9%
The 630 is down 0.4%
The 535 is up 0.7%
"Other" is up 0.4%
www.adduplex.com 5
NOKIA Lumia 520
17.2%
NOKIA Lumia 630
9.4%
MICROSOFT Lumia 535
9.0%
NOKIA Lumia 635
7.3%
NOKIA Lumia 530
5.8%
NOKIA Lumia 625
5.3%NOKIA Lumia 920
3.4%
MICROSOFT Lumia 640
2.8%
NOKIA Lumia 925
2.6%
MICROSOFT Lumia 435,
2.5%
Other
34.6%

6. Windows Phone 8 Manufacturers
August 20th, AdDuplex
Only tiny changes in
manufacturer share this
month.
Nokia/Microsoft are up 0.06%
HTC are down 0.11%
Samsung are down 0.02%
Huawei are up 0.01%
"Other" are up 0.02%
www.adduplex.com 6
NOKIA/Microsoft
96.81%
HTC
1.41%
SAMSUNG
0.65%
HUAWEI
0.36%
Other
0.77%

7. OS Versions – Worldwide
August 20th, AdDuplex
Small changes mostly this
month but Windows 10 is
now up to being on one in
every thirty Windows
Phones. Surprisingly high
considering the OS is still in
preview.
The changes this month are:
WP 7.x is down 0.2%
WP 8.0 is down 0.6%
WP 8.1 is unchanged
Win 10 is up 0.7%
www.adduplex.com 7
Windows Phone 8.1
78.1%
Windows Phone 8.0
11.8%
Windows Phone 7.x
6.8%
Windows 10 Mobile
3.3%

8. Windows Phone Devices – US
August 20th, AdDuplex
The 640 only entered the top
ten last month and is now
already the second most
popular device in use. No
other changes in the top ten.
The biggest changes are:
635 down 1.1%
640 up 3.2%
521 down 0.8%
540 down 0.6%
www.adduplex.com 8
NOKIA Lumia 635
31.4%
MICROSOFT Lumia 640
8.8%
NOKIA Lumia 521
8.6%
NOKIA Lumia 630
5.3%NOKIA Lumia 520
5.1%
NOKIA Lumia 530
4.7%
NOKIA Lumia 920
4.0%
NOKIA Lumia 928
3.2%
NOKIA Lumia 1020
3.0%
NOKIA Lumia 1520
2.9%
Other
22.9%

9. Windows Phone 8.x Operators – US
August 20th, AdDuplex
The U.S. Operator share
continues to be in flux and
the change seen last month
don't reflect what has
happened this month.
AT&T have grown 1.5%
Cricket are up 1%
T-Mobile are down 0.7%
Verizon are up 0.1%
MetroPCS are up 0.9%
Boost mobile are unchanged
Other are up 2.2%
www.adduplex.com 9
AT&T
31.3%
cricket
18.9%T-Mobile
15.2%
Verizon
11.6%
MetroPCS
8.1%
Boost Mobile
5.5%
Other
9.4%

10. Windows Phone Devices – Argentina
August 20th, AdDuplex
We last looked at Argentina
in April. Since then the 635
has overtaken the 520 as the
most popular device in use.
This is still a market that is
dominated by a small number
of mid to lower end Lumia
devices.
www.adduplex.com 10
NOKIA Lumia 635
20.9%
NOKIA Lumia 520,
19.7%
NOKIA Lumia 630
13.3%
NOKIA Lumia 530
11.0%
MICROSOFT Lumia 535
8.9%
NOKIA Lumia 710
6.7%
NOKIA Lumia 620
4.9%
NOKIA Lumia 720
3.5%
NOKIA Lumia 900
3.0%
NOKIA Lumia 920
2.0% Other
6.0%

11. Windows Phone Devices – Germany
August 20th, AdDuplex
The same devices make up
the top ten as they did two
months ago but the 925 is
down three places, the 535 is
up two, the 920 is down two
and the 640 is up three.
Percentage wise the biggest
changes we see are:
535 up 0.9%
925 down 1.1%
640 is up 2.5%
920 is down 0.9%
Other is down 1.8%
www.adduplex.com 11
NOKIA Lumia 630
15.9%
NOKIA Lumia 930
8.3%
MICROSOFT Lumia 535
7.4%
NOKIA Lumia 520
7.4%
NOKIA Lumia 925
7.2%
MICROSOFT Lumia 640
6.5%
NOKIA Lumia 530
6.2%
NOKIA Lumia 920
5.6%
NOKIA Lumia 625
4.2%
NOKIA Lumia 830
3.8%
Other
27.4%

12. Windows Phone Devices – France
August 20th, AdDuplex
In the two months since we
last looked at device share in
France, the 535 has jumped
two places to fourth and the
640 has entered the top ten
in eighth place.
The biggest changes are:
635 down 1.2%
520 down 2.6%
535 up 1.6%
The 1320 & 530 remain
unchanged.
www.adduplex.com 12
NOKIA Lumia 635
18.2%
NOKIA Lumia 520,
15.3%
NOKIA Lumia 625
9.0%
MICROSOFT Lumia 535
7.3%
NOKIA Lumia 1320
6.8%
NOKIA Lumia 530
6.4%
NOKIA Lumia 830
4.6%
MICROSOFT Lumia 640
4.5%
NOKIA Lumia 930
4.0%
NOKIA Lumia 925
3.9% Other
19.9%

13. Windows Phone Devices – Italy
August 20th, AdDuplex
We last looked at Italy in
June where the 630 had just
become the most popular
device in use. It's still top but
it's market share is
unchanged.
The 640 has entered the top
ten but there are few other
notable changes:
The 520 is down 2.3%
The 625 is up 1.3%
Other is up 3.4%
www.adduplex.com 13
NOKIA Lumia 630
16.8%
NOKIA Lumia 520
11.4%
MICROSOFT Lumia 535
10.3%
NOKIA Lumia 635
6.8%
NOKIA Lumia 625
6.8%
NOKIA Lumia 530
4.9%
NOKIA Lumia 820
4.0%
NOKIA Lumia 920
3.7%
MICROSOFT Lumia 640
3.5%
NOKIA Lumia 925
3.3%
Other
28.5%

14. Windows Phone Devices – Thailand
August 20th, AdDuplex
We last looked at Thailand in
May last year. Back then the
top three devices accounted
for almost 73% of all devices
in use. Now, the 520 and 620
are still the most popular
devices but their shares have
fallen.
Overall the market is
dominated by mid to low
range devices but these are
also older devices with just
the 535 as the only device in
the top ten that is less than a
year old.
www.adduplex.com 14
NOKIA Lumia 520
33.5%
NOKIA Lumia 620
9.3%
NOKIA Lumia 625
8.8%
NOKIA Lumia 720
8.7%
NOKIA Lumia 920
6.6%
NOKIA Lumia 630
6.1%
MICROSOFT Lumia 535
4.6%
NOKIA Lumia 820
3.4%
NOKIA Lumia 925
2.9%
NOKIA Lumia 1320
2.5%
Other
13.8%

15. Windows Phone Devices – India
August 20th, AdDuplex
No new entries this month
but the 540 is up one place
and the 640XL is up two
places.
The biggest changes are:
The 520 is down 1.4%
The 540 is up 1.2%
The 525, 730 & 640XL are all
up 0.4%
Other is down 0.4%
www.adduplex.com 15
MICROSOFT Lumia 535
20.0%
NOKIA Lumia 520,
16.4%
NOKIA Lumia 730
8.1%
NOKIA Lumia 630
6.3%
NOKIA Lumia 625
5.5%
MICROSOFT Lumia 540
5.1%
NOKIA Lumia 720
4.6%
MICROSOFT Lumia 640 XL
3.4%
NOKIA Lumia 525
3.3%
NOKIA Lumia 530
3.1%
Other
24.2%

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