SlideShare a Scribd company logo
Show me the money… $$$

    For uclanMADE… June’12
        By Rick Waghorn
Where is the money?
‘I’ve concluded that the overall
advertising display business can
be a $200 billion business
globally…
       IAB Leaders Conference, 2011

‘What I do know is that the next
generation of these leaders will be
something involving mobile, local
and social…
         Dream Force keynote, 2011
Is there really money?
My Football Writer/Norwich City
Launched May, 2006.
To date: £102,000 in local display ads
Sold on 60-40% commission ad sale.
Since 1st May:47,330 unique visitors
                119,880 page views.
                £150 + VAT per month
                for a banner ad.
May-July 2007, c400,000 page views
                $140 via AdSense.
Money in local news?
The Batavian: http://thebatavian.com
‘Rust Belt’, NY: Pop: 16,000
(CJR May 11) 6,000 daily visitors.
               600,000 pages/month
               100 advertisers
               $40-$260 per month
               2010: $150,000
               8-9 visits per ad.
Follow the money…
Marc Reeves… PitsNPots for Brum
http://www.thechamberlainfiles.com/
                 £75 per month
                 1548 views per week
                 Est ‘CPM’ of £11.30
Amazon Book sales… affiliate income
Google/DoubleClick… PPC income.
Mixed model; nothing works, but
everything might…
Make money as a team
‘If content is king, then collaboration is
queen; and as in chess, we all know
which is the more powerful…’
Addiply offers 90% revenue return
                    Set your own ad
rates
                    Set commission rate.
                    Of your 90%, offer
40.
Who can be Robin, to my Batman?
Mumpreneurs; ex-ad sales reps; kids?
Always been transparent, now visible
https://beta.addiply.com/network
And finally…
          ‘There is one compensating
          advantage for the people who
          escape the old system: when the
          ecosystem stops rewarding
          complexity, it is the people who
          figure out how to work simply in the
          present, rather than the people who
          mastered the complexities of the
          past, who get to say what happens
          in the future…




rick.waghorn@addiply.com @rickjwaghorn

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Uclan made

  • 1. Show me the money… $$$ For uclanMADE… June’12 By Rick Waghorn
  • 2. Where is the money? ‘I’ve concluded that the overall advertising display business can be a $200 billion business globally… IAB Leaders Conference, 2011 ‘What I do know is that the next generation of these leaders will be something involving mobile, local and social… Dream Force keynote, 2011
  • 3. Is there really money? My Football Writer/Norwich City Launched May, 2006. To date: £102,000 in local display ads Sold on 60-40% commission ad sale. Since 1st May:47,330 unique visitors 119,880 page views. £150 + VAT per month for a banner ad. May-July 2007, c400,000 page views $140 via AdSense.
  • 4. Money in local news? The Batavian: http://thebatavian.com ‘Rust Belt’, NY: Pop: 16,000 (CJR May 11) 6,000 daily visitors. 600,000 pages/month 100 advertisers $40-$260 per month 2010: $150,000 8-9 visits per ad.
  • 5. Follow the money… Marc Reeves… PitsNPots for Brum http://www.thechamberlainfiles.com/ £75 per month 1548 views per week Est ‘CPM’ of £11.30 Amazon Book sales… affiliate income Google/DoubleClick… PPC income. Mixed model; nothing works, but everything might…
  • 6. Make money as a team ‘If content is king, then collaboration is queen; and as in chess, we all know which is the more powerful…’ Addiply offers 90% revenue return Set your own ad rates Set commission rate. Of your 90%, offer 40. Who can be Robin, to my Batman? Mumpreneurs; ex-ad sales reps; kids? Always been transparent, now visible https://beta.addiply.com/network
  • 7. And finally… ‘There is one compensating advantage for the people who escape the old system: when the ecosystem stops rewarding complexity, it is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future… rick.waghorn@addiply.com @rickjwaghorn