This document discusses the history of Android and Google's Nexus One smartphone. It traces Android's beginnings from Google's interest in mobile search in 2004 to its acquisition of Android Inc. in 2005. By 2010, Google unveiled the Nexus One as its first self-designed consumer hardware device, hoping to protect its mobile advertising business. However, some customers had issues with the Nexus One's 3G connectivity, high termination fees, and touchscreen problems, leaving them sour on the new phone. The document presents information on Android's competitive advantages and provides a forecast for mobile from Morgan Stanley.

1. AndroidNexus One&RevolutionHeziTaniani.IDC Herzliya 2010

2. The story began in:2004: Google interested to shift its search & Applications onto mobile phones2005: Acquired Android, a small start-up based in Palo Alto, CA2007: set a goal to develop, along with 50 tech companies, an open standards for mobile devices2008: in corporation with AT&T, Google unveiled the first Google phone – G1

3. Nov 2009: Acquired Admob, a mobile displayadvertising company for750,000,000$

4. So, What is up to?

5. 6 January 2010:Google's new phone to protect mobile advertising base/Maggie Shiels-It's all about the mobile web, and advertising is their bread and butter - First time Google has designed and sold its own consumer hardware device. - 2010 is the first time Apple is going to have to chase something(source: http://news.bbc.co.uk/2/hi/technology/8442712.stm )

6. Nexus One AdSource: http://www.youtube.com/watch?v=I6COwgigJ-g

7. Competition:

8. Why Android might wins: Hardware Options

9. Developer Freedom

10. Killer Cloud Connectivity

11. DRM-Free Media

12. Sergey and Larry“Google's biggest, most important announcement today isn't the Nexus One smartphone's feature set, specifications, or which carrier networks it will work on. It's Google's business model that matters.Specifically, it's that Google is going to be the place you buy the phone from. That is, as we first predicted last month, the real, big change from the old Android model to today.” (Dan Former)

13. Advertising:

14. Nexus One Leaves Customers Sour/ PriyaGanapatiBad 3G connectivity