The document discusses brand identity and added values. It defines brand identity as the unique set of brand associations that represent what a brand stands for and the promise it offers customers. Added values refer to attributes beyond the core product that customers attach importance to, such as perceived effectiveness, experiences, social affiliation, and appearance. The document provides various frameworks and models for understanding brand identity and lists examples of how companies build their identities and added values.
Pure Gravy is an insights-based brand strategy consulting firm. We help clients solve strategic business and brand issues by leveraging a range of proven tools and frameworks. Learn more about what we do and how we do it.
Pure Gravy is an insights-based brand strategy consulting firm. We help clients solve strategic business and brand issues by leveraging a range of proven tools and frameworks. Learn more about what we do and how we do it.
The Friendship Model: How to build brand advocacy in a consumer-driven world.Brandon Murphy
The Friendship Model: How to build advocacy in a consumer-driven world. This presentation is an orientation for the philosophy and practical approach that changed an advertising agency to an advocacy agency.
Brand pitch of a model, unique brand: Red Letter Cosmetics, a cosmetics brand designed and specially formulated for Asian women. This file shows the third segment of a four segment pitch project including RL and its two top competitors: CoverGirl and Maybelline in the US and Chinese markets. This pitch includes information on:
- Brand value chain
- Brand equity management system, including BE charter, report and responsibility
- Brand equity measuring techniques
All aspects of the brand are the exclusive design and development of Erika Friedmeyer and Mariela Hilsaca.
Catalyst: Putting the POW! in Power BrandingThe Marx Group
Part 1: Transform Your Brand into a Hero
Everybody loves a superhero. It's no accident that these dynamic characters create the kind of excitement that rakes in the big bucks. For a perfect example, look no further than the recent release of The Avengers, which was an instant box office bonanza ... for the second time. In fact, The Avengers has been on the list of top-grossing films since its original incarnation in 1970. That is the kind of predictability you want for your brand. In other words: Power Branding.
Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to a broader concept, where strategy plays a fundamental role. Brands became the drivers of differentiation and reputation and a key action tool.
Brands are essential for establishing relations between companies and their stakeholders. They generate links and create connections, which enable companies to obtain support, trust and cooperation of their stakeholders and thus create value and become the cornerstones of the business strategy.
Brand building—core concepts for all brands—workhorse to iconicBan Mittal
Fundamental concepts that form the foundation of all brand-building marketing plans. Shows how a brand progresses atop the branding ladder from mere workhorse functionality to iconic brand character.
Branding essentials: Understanding, building and developing powerful brandsBrainventures
Concepts, thoughts and thesis about branding offered at International Marketing Master of EAE Business of Barcelona. The session intends to define essentials and key ideas about branding
Brand building is the very core of any brand. Build your brand by right targeting & segmentation. We also share some essential tips to keep in mind for great branding.
The Friendship Model: How to build brand advocacy in a consumer-driven world.Brandon Murphy
The Friendship Model: How to build advocacy in a consumer-driven world. This presentation is an orientation for the philosophy and practical approach that changed an advertising agency to an advocacy agency.
Brand pitch of a model, unique brand: Red Letter Cosmetics, a cosmetics brand designed and specially formulated for Asian women. This file shows the third segment of a four segment pitch project including RL and its two top competitors: CoverGirl and Maybelline in the US and Chinese markets. This pitch includes information on:
- Brand value chain
- Brand equity management system, including BE charter, report and responsibility
- Brand equity measuring techniques
All aspects of the brand are the exclusive design and development of Erika Friedmeyer and Mariela Hilsaca.
Catalyst: Putting the POW! in Power BrandingThe Marx Group
Part 1: Transform Your Brand into a Hero
Everybody loves a superhero. It's no accident that these dynamic characters create the kind of excitement that rakes in the big bucks. For a perfect example, look no further than the recent release of The Avengers, which was an instant box office bonanza ... for the second time. In fact, The Avengers has been on the list of top-grossing films since its original incarnation in 1970. That is the kind of predictability you want for your brand. In other words: Power Branding.
Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to a broader concept, where strategy plays a fundamental role. Brands became the drivers of differentiation and reputation and a key action tool.
Brands are essential for establishing relations between companies and their stakeholders. They generate links and create connections, which enable companies to obtain support, trust and cooperation of their stakeholders and thus create value and become the cornerstones of the business strategy.
Brand building—core concepts for all brands—workhorse to iconicBan Mittal
Fundamental concepts that form the foundation of all brand-building marketing plans. Shows how a brand progresses atop the branding ladder from mere workhorse functionality to iconic brand character.
Branding essentials: Understanding, building and developing powerful brandsBrainventures
Concepts, thoughts and thesis about branding offered at International Marketing Master of EAE Business of Barcelona. The session intends to define essentials and key ideas about branding
Brand building is the very core of any brand. Build your brand by right targeting & segmentation. We also share some essential tips to keep in mind for great branding.
Target marketing presentation for Seedspot clients, presented in 2012. Helps startups focus on where to invest their time and energy. Exercises help early stage entrepreneurs think about the marketing strategies and sales strategies. Goal, find the buyer! Nothing happens until something is sold.
Brand Positioning is the most important term in the area of branding. Making position of company either leader, Challenger, Nicher, & almost at all distinctive qualities are prime part of business in any company.
Being the Marketing head of JR Infotech , a trusted company in internet solution & web based solution we strictly follow this practice at high level & it is due to this now we consider it as most innovative comapany in website & internet solution.
regards
Rajesh Kumar
Marketing Head
JR Infotech
www.jrinfotech.com
Prof: IMT-CDL(DIMS)
Brand & Value: Is Your Brand Strong Enough to Weather the Down Economy?Seltzer Design
Slide presentation from the Seltzer Design Breakfast Forum #1 (9.08) on branding in a down economy. Talk was given by Rochelle Seltzer, Annie Smidt, and Shelley Hall.
Руководство пользователя. Специально для студентов направления "Реклама и связи с общественностью "Института маркетинга ГУУ. Кафедра "Реклама и связи с общественностью"
Поиск источников и анализ литературы для научной работыVasiliy Starostin
Материал дает представление об информационных источниках, которые необходимы для проведения исследовательской работы в области менеджмента. Также даны рекомендации по проведению критического обзора литературы
We have designed this brochure to provide you with information you need to make this important and potentially life-changing decision - choosing your Master's program
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. Customers
a+ach
value
to
a
product
in
propor4on
to
its
perceived
ability
to
help
solve
their
problems
or
meet
their
needs.
• Low
rate
of
percieved
differen4a4on
• Price
sensivity
• Homogenious
products
• Po;ato,
meat,
salt,
etc
Brand
vs
Commodity
1. Presence
of
added
values
2. Brand
is
something
more
than
just
a
sum
of
its
components
Price
differen4a4on
3. Complex
of
intangible
features
and
characteris4cs
Product
differen4a4on
4. Brand
iden4ty
Customers
must
recognize
that
you
stand
for
something
Brand
iden4ty
–
unique
set
of
brand
associa4ons
that
brand
strategist
aspires
to
create
and
maintain.
These
associa4ons
represents
what
the
brand
stands
for
and
imply
a
promise
to
customers
from
the
organiza4on
4
5. Brand
iden4ty
2
• Brand
iden4ty
should
help
establish
a
rela4onship
between
the
brand
and
the
customer
by
genera4ng
a
value
proposi4on
involving
func4onal6
emo4onal
or
self-‐
expressive
benefits
5
6.
Its
not
just
• Logo
• Colors
• Corporate
style
It’s
a
way
of
delivering
corporate
values,
beliefs,
benefits
and
emo4ons
Brand
sense*
7. The
Body
Shop
• We
believe
there
is
only
one
way
to
be
beau4ful,
nature's
way.
• To
create
a
global
community
if
common
minded
people
• Social
responsibility
• Business
has
to
do
more
than
just
earn
money
• h;p://thebodyshop.ru/values-‐
campaigns/
7
10. Brand
iden4ty
model
Brand
iden4ty
Brand
as
a
Product
Idea;
A;ributes;
Brand
as
an
Organiza4on
Brand
as
a
Person
Brand
as
a
Symbol
Quality;
Corporate
values;
Character
and
mood;
Visual
iden4ty;
User;
Globaliza4on
Rela4ons
with
customers
Metaphors
and
slogans
Country
of
origin
10
11. Brand
Archetype
WHAT
Unique
construc4ons
of
human
thinking
Standard
models
of
reality
percep4on
WHAT
FOR
Build
brand
iden4ty
that
reflects
corporate
values
that
match
product
soul
To
influence
on
consumer
percep4on
11
17. Examples
Archetype
Idea
Example
Hero
Brave
NIKE
Lover
Greet
love
and
care
HALLMARK
Outlaw
Break
the
rule
HARLEY-‐DAVIDSON,
DIESEL
Magician
Make
a
mistery
CALGON
17
19. Added
values
(Добавленные
ценности)
Core
iden4ty
Extended
iden4ty
Perrier,
Gucci,
Moet&Chandon
Belongings
to
par4cular
social
group
19
20. Nescafe
According
to
Nescafe,
Nescafe
cappuccino
is
more
than
just
another
hot
beverage:
“it
as
a
reflec4on
of
a
way
of
life,
where
relaxa4on
merges
with
enjoyment
and
glamour
with
convenience”*
20
21. Задача
маркетинга
в
компании
–
объединить
все
доступные
ресурсы
для
создания
таких
добавленных
ценностей,
которые
были
бы
уникальны
в
глазах
потребителя
и
относились
к
конкретному
брэнду.
21
22. Added
values
by
Jones
(1986)
Based
on
Refferent
experience
group
effect
Percieved
Based
on
effec4veness
appearence
22
23. Based
on
experience
• Repeat
purchases
•
Other
users
experience
23
24. Referent
group
• Using
opinion
leader
effect
• Endorsement
24